Blog

Research Online, Purchase Offline

ROPO (research online, purchase offline). The majority of shoppers research online before making their buying decisions. Read how you can use to take advantage of the ROPO effect.

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How to send abandoned basket messages

How to recover abandoned shopping baskets

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Kekäle only sends their print catalogues to the right customers

With a 20 % smaller target audience we made 20 % more sales. This customers case shows why and how they are sending printed catalogues instead of relying exclusively on digital advertising.

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Identifying your customers in the physical store

Three effective ways to identify customers in the physical store with Custobar.

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Customer Data Platform 2019

CEO Tatu Kuivalahti explains why it’s more important than ever to get the best out of your customer data.

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Custobar as a CRM solution

Key features of the Custobar CRM solution for retail

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Customer lifetime value in Custobar

See how we calculate the customer lifetime value

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Do you know which platform Santa Claus uses?

The true omni-channel guru trusts Custobar for his needs.

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A new feature available: The Customer Satisfaction Survey

An easy and powerful satisfaction survey for retail available now

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How segmentation can multiply your sales conversions by 10

Ten times the sales conversions – half the effort

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