Many companies have a fantastic marketing automation platform but it is mostly used for manual campaign sends. Why are so many companies stuck with their marketing automation use and how can you move forward? In this blog post, you’ll find ideas on how to start continuous improvement – the phase where marketing automation actually pays off.
Using both personalization engine and customer data platform (CDP) together enables data-driven and personalized customer journeys. Read more about the software power duo in a guest blog by our partner Frosmo.
SMS marketing is a great and nowadays unnecessarily wasted marketing opportunity. Personalised and targeted to the right customer segment, text message campaigns make the customer experience exceedingly superior.
Every day the media is reporting on some form of cyber attack or a case of online fraud. With the volume and magnitude of cyber attacks growing by the day, it’s clear that your store's security is paramount.
In this blog, you’ll learn more about different marketing automations and ways to update your customer data with Custobar Flow.
Learn what transactional messaging is all about, how it helps you to serve your customers better and saves time from unnecessary manual work.
Many companies are facing problems during these turbulent times. We gathered you a list of ideas on how to use customer data platforms like Custobar for better communications and marketing, especially in this unusual situation. We hope these tips will make it easier for you to reach your customers.
Here are some of the most important reasons our clients have told us they've chosen Custobar over Klaviyo.
In this blog, we'll concentrate on the marketing perspective and business benefits of integrating AI to your customer data platform like Custobar.
Integrating Facebook to your Customer Data Platform (CDP) like Custobar, enables you to use your customer data when creating custom audiences on Facebook. In other words, you can use your first-party data and use this data to segment your customers and target them personalized campaigns.
In this blog we'll explain what the Google Customer Match means and why it's important for marketers.
Even the best online shops will have abandoned shopping carts, discarded by customers who’ve been browsing and clicking things into their carts. Do a quick test: are you taking care of your abandoned carts?
We all know that getting new customers is vital to keep the business growing. What’s equally important is retaining the customers you already have acquired by using your valuable time and resources. But to improve your customer retention, you need to know how to measure it. Meet the cohort analysis!
When preparing to return to a new normal after the outbreak of covid-19, companies will be eagerly looking for new ways to recover from losses with new business ideas. Retail is one of the industries that has gotten hit hard by the virus. Luckily, it possesses an asset that has largely gone unmonetized until now: a store space with an audience ready to shop.
From a business' point of view, offering customers very personalized product recommendations makes sense. Why wouldn't you recommend products that each customer is most likely to purchase?
When brick and mortar stores get deserted, ecommerce takes the first place as the main source of business. It’s time to implement new strategies for turning store visitors to online shoppers. Here are instructions on how to do it in Custobar. Even if you are using another customer data platform (CDP), here are also tips on targeting in general.
Using customer data to make business decisions is now more vital than ever.
Customer data has been the quickly growing focus of all consumer businesses. Collecting data and storing it in CRMs (customer relationship management) no longer cuts it.
Digitalization and global competition is changing the business environment. It is therefore a must for B2C businesses to utilize their customer data to the maximum. Learn the three steps that enable you to do so.
With Custobar you no longer waste money on retargeting ads for offline buyers.
Acquiring a new customer costs you six times more than keeping an existing one. Read how gamification helps in retail.
ROPO (research online, purchase offline). The majority of shoppers research online before making their buying decisions. Read how you can use to take advantage of the ROPO effect.
Three effective ways to identify customers in the physical store with Custobar.
The true omni-channel guru trusts Custobar for his needs.
Want to target your best customers? Custobar makes it a breeze.
Read how to boost your Christmas sales.