Data-driven customer journey


What is a Customer Data Platform aka CDP?

Are you still wondering, what all the rave is about when it comes to Customer Data Platforms (CDPs)? Here you will find answers to what a CDP is, what it does, how it differs from other marketing technologies, and what benefits make it such a compelling companion to all your marketing needs.

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How to take your marketing automation to continuous development mode

Many companies have a fantastic marketing automation platform but it is mostly used for manual campaign sends. Why are so many companies stuck with their marketing automation use and how can you move forward? In this blog post, you’ll find ideas on how to start continuous improvement – the phase where marketing automation actually pays off.

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What can a personalization engine do for you?

Using both personalization engine and customer data platform (CDP) together enables data-driven and personalized customer journeys. Read more about the software power duo in a guest blog by our partner Frosmo.

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Personalised SMS marketing: examples of messages your customers will want to receive

SMS marketing is a great and nowadays unnecessarily wasted marketing opportunity. Personalised and targeted to the right customer segment, text message campaigns make the customer experience exceedingly superior.

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How to keep your online store secure?

Every day the media is reporting on some form of cyber attack or a case of online fraud. With the volume and magnitude of cyber attacks growing by the day, it’s clear that your store's security is paramount.

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How to easily make marketing automations and data updates?

In this blog, you’ll learn more about different marketing automations and ways to update your customer data with Custobar Flow.

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Improve customer experience with transactional messages

Learn what transactional messaging is all about, how it helps you to serve your customers better and saves time from unnecessary manual work.

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How to utilize CDP to improve your business during unusual conditions?

Many companies are facing problems during these turbulent times. We gathered you a list of ideas on how to use customer data platforms like Custobar for better communications and marketing, especially in this unusual situation. We hope these tips will make it easier for you to reach your customers.

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Why clients choose Custobar over Klaviyo

Here are some of the most important reasons our clients have told us they've chosen Custobar over Klaviyo.

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How to grow your bottom line with AI and customer data?

In this blog, we'll concentrate on the marketing perspective and business benefits of integrating AI to your customer data platform like Custobar.

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How to utilize customer data when targeting Facebook Ads

Integrating Facebook to your Customer Data Platform (CDP) like Custobar, enables you to use your customer data when creating custom audiences on Facebook. In other words, you can use your first-party data and use this data to segment your customers and target them personalized campaigns.

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What is Google Customer Match and how does it work with Custobar?

In this blog we'll explain what the Google Customer Match means and why it's important for marketers.

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Abandoned cart email - When someone nearly makes a purchase, but not quite

Even the best online shops will have abandoned shopping carts, discarded by customers who’ve been browsing and clicking things into their carts. Do a quick test: are you taking care of your abandoned carts?

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Cohort Analysis - The best tool for tracking customer retention

We all know that getting new customers is vital to keep the business growing. What’s equally important is retaining the customers you already have acquired by using your valuable time and resources. But to improve your customer retention, you need to know how to measure it. Meet the cohort analysis!

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A new high margin business opportunity for retail chains

When preparing to return to a new normal after the outbreak of covid-19, companies will be eagerly looking for new ways to recover from losses with new business ideas. Retail is one of the industries that has gotten hit hard by the virus. Luckily, it possesses an asset that has largely gone unmonetized until now: a store space with an audience ready to shop.

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Best way to title product recommendations - avoid intrusiveness

From a business' point of view, offering customers very personalized product recommendations makes sense. Why wouldn't you recommend products that each customer is most likely to purchase?

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How to target marketing to customers who only buy from your physical stores?

When brick and mortar stores get deserted, ecommerce takes the first place as the main source of business. It’s time to implement new strategies for turning store visitors to online shoppers. Here are instructions on how to do it in Custobar. Even if you are using another customer data platform (CDP), here are also tips on targeting in general.

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How can businesses survive the tough times by utilizing customer data?

Using customer data to make business decisions is now more vital than ever.

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The 5 ingredients in the not-so-secret-sauce of success in the restaurant business

Customer data has been the quickly growing focus of all consumer businesses. Collecting data and storing it in CRMs (customer relationship management) no longer cuts it.

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Create revenue with the effective use of multichannel customer data in 3 steps

Digitalization and global competition is changing the business environment. It is therefore a must for B2C businesses to utilize their customer data to the maximum. Learn the three steps that enable you to do so.

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Towards zero tolerance for customer harassment with retargeting ads and pixels

With Custobar you no longer waste money on retargeting ads for offline buyers.

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You have a gem in your hands – use it well

Acquiring a new customer costs you six times more than keeping an existing one. Read how gamification helps in retail.

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Research Online, Purchase Offline

ROPO (research online, purchase offline). The majority of shoppers research online before making their buying decisions. Read how you can use to take advantage of the ROPO effect.

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How to recover abandoned shopping carts?

How to recover abandoned shopping baskets

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Identifying your customers in the physical store

Three effective ways to identify customers in the physical store with Custobar.

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Custobar as a CRM solution

Key features of the Custobar CRM solution for retail

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Customer lifetime value in Custobar

See how we calculate the customer lifetime value

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Do you know which platform Santa Claus uses?

The true omni-channel guru trusts Custobar for his needs.

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The RFM matrix helps you turn customer data into effective actions

Want to target your best customers? Custobar makes it a breeze.

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5 tips for successful holiday campaigns for retail

Read how to boost your Christmas sales.

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