Blog - Data-driven customer journey
Stay on top of what is new and upcoming in the field of B2C services and ecommerce - read our blog! Exciting Custobar application insights, inspiring customer cases, and monthly release notes, too, to ensure that you are getting your money’s worth.
Are Bargain Hunters gnawing at your bottom line and can you identify them?
Marketing Week reported, that the British online fashion retailer Asos identified 6 percent of its active customers as having a disproportionately negative impact on profitability. Long-time losses are due to the 6 percent's reliance on discounted items and returns. The harm to Asos' bottom line is substantial, over £100 million (almost 115 million euros).
June 20, 2023
Customer data is today’s marketer’s true competitive advantage
Customer data drives sales. It is data that increased Fiksuruoka’s revenue from 3,7 million euros to 12 million euros during the pandemic. Increased sales are just one of the business benefits you get from utilising customer data.
December 13, 2021
What is a Customer Data Platform aka CDP?
Are you still wondering, what all the rave is about when it comes to Customer Data Platforms (CDPs)? Here you will find answers to what a CDP is, what it does, how it differs from other marketing technologies, and what benefits make it such a compelling companion to all your marketing needs.
July 1, 2021
Cohort Analysis - The best tool for tracking customer retention
We all know that getting new customers is vital to keep the business growing. What’s equally important is retaining the customers you already have acquired by using your valuable time and resources. But to improve your customer retention, you need to know how to measure it. Meet the cohort analysis!
April 23, 2020
A new high margin business opportunity for retail chains in the post covid-19 world
When preparing to return to a new normal after the outbreak of covid-19, companies will be eagerly looking for new ways to recover from losses with new business ideas. Retail is one of the industries that has gotten hit hard by the virus. Luckily, it possesses an asset that has largely gone unmonetized until now: a store space with an audience ready to shop.
April 22, 2020
Best way to title product recommendations - avoid intrusiveness
From a business' point of view, offering customers very personalized product recommendations makes sense. Why wouldn't you recommend products that each customer is most likely to purchase?
March 20, 2020
How can businesses survive the tough times by utilizing customer data?
Using customer data to make business decisions is now more vital than ever.
March 12, 2020
Customer lifetime value in Custobar
See how we calculate the customer lifetime value
January 5, 2019
5 tips for successful holiday campaigns for retail
Read how to boost your Christmas sales.
November 28, 2017
How can retailers handle customer data in a GDPR compliant way?
General Data Protection Regulation (GDPR) was set to protect EU citizens' and resident's data privacy and security. What does GDPR mean for retailers and how can companies process customer data in a GDPR compliant way?
October 1, 2017