Blog - Marketing & Sales

Stay on top of what is new and upcoming in the field of B2C services and ecommerce - read our blog! Exciting Custobar application insights, inspiring customer cases, and monthly release notes, too, to ensure that you are getting your money’s worth.

Three things to know about email unsubscribes in 2024

Three things to know about email unsubscribes in 2024

In February 2024, Google and others are implementing many new requirements for bulk email senders. Guidelines that have been good practices in sending bulk emails will now be enforced, or else the senders' emails will fail to find their way into the inboxes of significant players like Gmail and Yahoo Mail.

February 1, 2024

Crafting loyalty beyond Black Friday: The untapped potential in retail and e-commerce

Crafting loyalty beyond Black Friday: The untapped potential in retail and e-commerce

If you happen to be an e-commerce manager, CMO, or marketing manager, then you undoubtedly understand the significant influence that Black Friday & Cyber Monday (BFCM) wield over sales. These highly anticipated shopping events create an unparalleled wave of customer engagement, as irresistible discounts entice shoppers to inundate both online and brick-and-mortar establishments.

November 6, 2023

4 reasons to increase price transparency before Black Friday

4 reasons to increase price transparency before Black Friday

Your customers are likely sceptical about your Black Friday deals. According to a survey conducted in Finland, over 70% of consumers found the Black Friday deals in 2022 unreliable. But how can marketing and e-commerce managers counter these concerns?

October 16, 2023

Stand out on Black Friday with Custobar's email template designer

Stand out on Black Friday with Custobar's email template designer

The holiday season is just around the corner. It's time to gear up for the biggest shopping events of the year: Black Friday and Cyber Monday. How can you ensure that your email campaigns cut through the noise and drive results?

October 11, 2023

Improve these 4 areas in marketing by 1% each for significant gains

Improve these 4 areas in marketing by 1% each for significant gains

According to Sir Dave Brailsford, the former performance director of British Cycling, if you make 1% improvements in a wide variety of tiny areas, the results will accumulate into extraordinary gains in performance. What would this mean to your marketing actions? And what could the results look like?

July 11, 2023

Need to get rid of the old season stock?

Need to get rid of the old season stock?

Retailer, speed up your season sales with these tips.

March 16, 2022

18 brilliant SMS marketing ideas to copy

18 brilliant SMS marketing ideas to copy

Compliment your marketing strategy with SMS marketing. Email marketing holds on, but not for all customers. Copy our best and proven SMS marketing ideas to execute brilliant SMS marketing campaigns.

June 8, 2021

Software-off: CRM vs. CDP - is it time to throw in the towel yet, CRM?

Software-off: CRM vs. CDP - is it time to throw in the towel yet, CRM?

If the rings change, the fighters may have to be changed as well. Which is the right choice for your business, CRM or the newcomer CDP?

February 26, 2021

How segmentation can multiply your sales conversions by 10

How segmentation can multiply your sales conversions by 10

Ten times the sales conversions – half the effort

August 1, 2018