Marketing and sales


What is a Customer Data Platform aka CDP?

Are you still wondering, what all the rave is about when it comes to Customer Data Platforms (CDPs)? Here you will find answers to what a CDP is, what it does, how it differs from other marketing technologies, and what benefits make it such a compelling companion to all your marketing needs.

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How to take your marketing automation to continuous development mode

Many companies have a fantastic marketing automation platform but it is mostly used for manual campaign sends. Why are so many companies stuck with their marketing automation use and how can you move forward? In this blog post, you’ll find ideas on how to start continuous improvement – the phase where marketing automation actually pays off.

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18 brilliant SMS marketing ideas to copy

Compliment your marketing strategy with SMS marketing. Email marketing holds on, but not for all customers. Copy our best and proven SMS marketing ideas to execute brilliant SMS marketing campaigns.

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What can a personalization engine do for you?

Using both personalization engine and customer data platform (CDP) together enables data-driven and personalized customer journeys. Read more about the software power duo in a guest blog by our partner Frosmo.

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Personalised SMS marketing: examples of messages your customers will want to receive

SMS marketing is a great and nowadays unnecessarily wasted marketing opportunity. Personalised and targeted to the right customer segment, text message campaigns make the customer experience exceedingly superior.

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Software-off: CRM vs. CDP - is it time to throw in the towel yet, CRM?

If the rings change, the fighters may have to be changed as well. Which is the right choice for your business, CRM or the newcomer CDP?

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Marketer, don’t let the death of the third-party cookie be your funeral!

Google has announced that it will be joining Safari and Firefox in blocking third-party cookies. The implications for marketers are vast and severe.

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How did a beauty chain improve conversions by 8X by using artificial intelligence?

Download the case study to learn how AI marketing resulted in better sales.

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How to utilize CDP to improve your business during unusual conditions?

Many companies are facing problems during these turbulent times. We gathered you a list of ideas on how to use customer data platforms like Custobar for better communications and marketing, especially in this unusual situation. We hope these tips will make it easier for you to reach your customers.

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How to grow your bottom line with AI and customer data?

In this blog, we'll concentrate on the marketing perspective and business benefits of integrating AI to your customer data platform like Custobar.

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Need to get rid of the old season stock?

Retailer, speed up your season sales with these tips.

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What is Google Customer Match and how does it work with Custobar?

In this blog we'll explain what the Google Customer Match means and why it's important for marketers.

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Kyrö Distillery hand sanitizer launch – adapting at its’ finest

This is how Kyrö managed to rise from the challenging situation by helping both their business and society.

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Best way to title product recommendations - avoid intrusiveness

From a business' point of view, offering customers very personalized product recommendations makes sense. Why wouldn't you recommend products that each customer is most likely to purchase?

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How to target marketing to customers who only buy from your physical stores?

When brick and mortar stores get deserted, ecommerce takes the first place as the main source of business. It’s time to implement new strategies for turning store visitors to online shoppers. Here are instructions on how to do it in Custobar. Even if you are using another customer data platform (CDP), here are also tips on targeting in general.

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How can businesses survive the tough times by utilizing customer data?

Using customer data to make business decisions is now more vital than ever.

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Strategic CDP Trends in 2020

We believe that 2020 will finally be the turning point in many B2C companies for smarter customer data management that will be turned into the improved customer experience.

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Online retailer, you no longer have to walk through the valley of death

What if I told you that you can double your sales by focusing all your marketing efforts on your old clients?

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Kekäle only sends their print catalogues to the right customers

With a 20 % smaller target audience we made 20 % more sales. This customer case shows why and how they are sending printed catalogues instead of relying exclusively on digital advertising.

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How segmentation can multiply your sales conversions by 10

Ten times the sales conversions – half the effort

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