Pharmacies have never been under more intense pressure, both in terms of competition from new players and ever-stricter regulation dictating how customer and medical data is stored and used.
Custobar has a unique solution to these challenges –a modern, effective marketing and sales platform specifically designed for pharmacies.
Custobar for Pharmacies has all the same features of our popular flagship solution – allowing for the same huge CRM and marketing benefits – but with one critical difference. All customer data is made anonymous, meaning no personal data is exposed to system users unless a face-to-face transaction is in process.
Precisely targeted marketing is the hallmark of our offering, and this can be achieved without compromising customer privacy. Our tailored solution for pharmacies allows you to reap the advantages of modern marketing practices within the industry’s required legal framework.
Design campaigns, advertise specific products, and – most importantly – target customers, all while following regulation to the letter.
Custobar also offers distinct advantages at the point of sale. With your customer’s purchase history and profile available to branch personnel, you can serve them better with personalised recommendations. This 360-degree approach to customer service represents the perfect alignment of online sales and the retail environment.
Data security is a vital component of Custobar’s offering. Our solution is based on a high-security private cloud environment designed specifically for pharmacies, and has been independently audited by an external data security consultant.
Custobar for Pharmacies is already in use by two major European pharmacy chains, who have deployed our solution to amplify their marketing efforts and develop the level of face-to-face service at their branches.
If you have further questions how this could affects your pharmacy and want to hear more about Custobar, don’t hesitate to contact us at firstname.lastname@example.org.