Custobar blog

Easy email personalisation for every store and customer with Custobar's store module and Shops API

Written by Custobar | 24. November 2025

Enable your store-related data

With the Custobar Shops API, you can seamlessly import a wide range of store-related data. Whether it's store addresses, phone numbers, specific promotions, or details of upcoming events, the API allows for easy integration of this information to Custobar. This approach ensures that all relevant data is at your fingertips, ready to enhance interaction with your customers. 

Bringing store data to life in your newsletters

 

 

Newsletters are still a powerful tool for engaging with customers. With Custobar's store module and the Shops API, the data you import doesn't just sit idle—it becomes a dynamic part of your personalised customer communications.

Imagine sending a newsletter that doesn't just list generic promotions and a basic footer, but instead offers personalised content tailored to each recipient's preferred store. The most common use for the store module is to display store locations and opening hours, which improves the customer experience by eliminating the need to search for this information separately. 

But it doesn't stop there. The API also allows you to highlight store-specific promotions and events, ensuring that your customers are informed about the latest happenings at their preferred store. This level of personalisation makes your newsletters stand out from static pieces of content into interactive experiences that resonate with customers on a personal level.

The advantages of the Shops Module uncovered

By bringing store data to life in your newsletters, you create a more engaging and relevant communication channel. Customers receive information that is not only useful but also timely and specific to their interests, enhancing their overall experience with your brand. This approach not only improves customer satisfaction but also drives foot traffic to your physical stores, as customers are more likely to visit when they know what's happening at their favourite location.

With Custobar's Shops API, your newsletters become more than just messages—they become a vital part of your personalised marketing strategy, driving engagement and fostering deeper connections with your customers.