Customer page symbols and their meaning
In Custobar’s Customers view, you can identify lifetime value groups at a glance.
Lifetime value is split in 10 percentiles (also called deciles in this case) calculated from the field lifetime_value_month.
Here are the meanings of the different symbols:
- Diamond, This indicates the customers belonging to the 10th percentile
- Gold, indicates the customers belonging to the top 8th
- Gray, indicates the customers belonging to the 0-7 th percentiles
- Hollow, this indicates generated/unregistered customers. Those are customer generated by a Sale or Event that does not match any existing customers for example. They will be automatically updated and promoted to registered customers when the appropriate data comes in.
Please note: The Lifetime value depends on the customer’s “age” so a customer who just joined and bought something will score higher than an older customer with the same amount of sales. The new customer will have to continue purchasing as the accounts gets “older” to remain in the current percentile or will be moving down over time should they not purchase anything more over time.
User Guide
Main views
- Customer 360° view layout configuration
- Customers view
- Customer page symbols
- Products view
- Events view
- Dashboard view
- Cohort Analysis
- In-store interface
- Sales heat map
- Pin code for in-store interface
- Customer change history
- The new search blocks
- Sales view
Email campaigns
- Campaign statistics view
- Create your own template with the template designer
- Custom utm_source tags
- How to add coupon codes to your campaign
- Customer satisfaction survey
- Unsubscribe survey & report
- Email sender authentication
- IP address warmup
- Product recommendations
- UTM Tags
- How to purchase email or SMS credits?
- Creating and editing a template
- Audiences in Custobar
- Create a campaign for a fixed recipient
- How to use Custobar stickers on product images
- Creating an email campaign action — Whole process
- Link an Unsubscribe page to a mailing list
- Call to action email module
- A/B testing in Custobar
- Email campaign video tutorial
- Email content editor video tutorial
- Template designer video tutorial
Banner campaigns
- Setting up banner campaigns
- Campaign statistics view
- Audiences in Custobar
- Create a campaign for a fixed recipient
SMS campaigns
- Creating an SMS campaign action
- Campaign statistics view
- How to purchase email or SMS credits?
- Audiences in Custobar
- Create a campaign for a fixed recipient
- Two-way SMS
External campaigns
- Campaign statistics view
- Audiences in Custobar
- External campaign configuration for data extraction
- Create a campaign for a fixed recipient
- Creating an External Campaign Action
- Google Ads Customer Match integration
- Google Ads Customer Match integration tutorial video
Push campaigns
- Campaign statistics view
- How to set up a push action
- Audiences in Custobar
- Create a campaign for a fixed recipient
Add-ons
- How to add coupon codes to your campaign
- Product recommendations
- How to use Custobar stickers on product images
Data integrations
Importing and updating data
- Updating data of multiple customers at once
- Adding a new user to Custobar
- Deleting customers in bulk
- Adding, updating and removing customer's mailing lists
- How to send events from a website
- Promoting customers
- Setting up Custobar - Zapier integration
- Data import file templates
