Customer page symbols and their meaning
In Custobar’s Customers view, you can identify lifetime value groups at a glance. Lifetime value is split in 10 percentiles (also called deciles in this case) calculated from the field lifetime_value_month. Here are the meanings of the different symbols:
- Diamond, This indicates the customers belonging to the 10th percentile
- Gold, indicates the customers belonging to the top 8th
- Gray, indicates the customers belonging to the 0-7 th percentiles
- Hollow, this indicates generated/unregistered customers. Those are customer generated by a Sale or Event that does not match any existing customers for example. They will be automatically updated and promoted to registered customers when the appropriate data comes in.

Please note: The Lifetime value depends on the customer’s “age” so a customer who just joined and bought something will score higher than an older customer with the same amount of sales. The new customer will have to continue purchasing as the accounts gets “older” to remain in the current percentile or will be moving down over time should they not purchase anything more over time.
Flow
User Guide
Main views
- Suomalainen Kirjakauppa knows their customer with the help of the right CDP
- Sales heat map
- Pin code for in-store interface
- In-store interface
- Cohort Analysis
- Customer page symbols
- Products view
- Events view
- Dashboard view
- Customer 360° view layout configuration
- Customers view
- Customer change history
- The new search blocks
- Sales view
Video tutorials
- Flow video tutorial
- Facebook Ads integration tutorial video
- Google Ads Customer Match integration tutorial video
- Email campaign video tutorial
- Email content editor video tutorial
- SMS campaign video tutorial
- Template designer video tutorial
Email campaigns
- Call to action email module
- Link an Unsubscribe page to a mailing list
- How to purchase email or SMS credits?
- UTM Tags
- Custom utm_source tags
- How to add coupon codes to your campaign
- Customer satisfaction survey
- Unsubscribe survey & report
- Email sender authentication
- IP address warmup
- Product recommendations
- Create your own template with the template designer
- How to use Custobar stickers on product images
- Creating and editing a template
- Audiences in Custobar
- Create a campaign for a fixed recipient
- Creating an email campaign action — Whole process
- Campaign statistics view
- A/B testing in Custobar
- Email campaign video tutorial
- Email content editor video tutorial
- Template designer video tutorial
Banner campaigns
- Audiences in Custobar
- Create a campaign for a fixed recipient
- Campaign statistics view
- Setting up banner campaigns
SMS campaigns
- How to purchase email or SMS credits?
- Audiences in Custobar
- Create a campaign for a fixed recipient
- Campaign statistics view
- Creating an SMS campaign action
- SMS campaign video tutorial
- Two-way SMS
External campaigns
- Facebook Ads integration tutorial video
- Facebook Ads Manager integration
- Google Ads Customer Match integration tutorial video
- Google Ads Customer Match integration
- Audiences in Custobar
- External campaign configuration for data extraction
- Create a campaign for a fixed recipient
- Creating an External Campaign Action
- Campaign statistics view
Push campaigns
- How to set up a push action
- Audiences in Custobar
- Create a campaign for a fixed recipient
- Campaign statistics view
Add-ons
- Facebook Ads Manager integration
- Google Ads Customer Match integration
- How to add coupon codes to your campaign
- Product recommendations
- How to use Custobar stickers on product images
Data integrations
Importing and updating data
- Data import file templates
- Setting up Custobar - Zapier integration
- Promoting customers
- How to send events from a website
- Deleting customers in bulk
- Adding, updating and removing customer's mailing lists
- Adding a new user to Custobar
- Updating data of multiple customers at once
Marketing and advertising integrations
- Facebook Ads integration tutorial video
- Facebook Ads Manager integration
- Google Ads Customer Match integration tutorial video
- Google Ads Customer Match integration