Marketing automation and customer data management for Shopware

Are you looking for a CRM, CDP, email marketing or a marketing automation tool for Shopware 6 eCommerce? With Custobar, you have all those in one.

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What can you do with Custobar?

Custobar is a Customer Data and Marketing Automation Platform for omnichannel and online businesses. Integrating Custobar to your Shopware 6 store enables you to create seamless omnichannel customer experiences and make data-driven marketing campaigns.

How does my Shopware store benefit from Custobar?

  • With Custobar, you can collect data from your Shopware store as well as any other customer touchpoint like a mobile app or a physical store in one place and in real-time.
  • With Custobar, you can create personalised and data-driven marketing campaigns, automations, and transactional messages via email, SMS, push notifications (for mobile apps), web banners, Facebook and Google Ads.
  • Custobar can reveal things about your customers that will help you to improve your sales and marketing. For example, you will see who has browsed a particular category of products recently, who are your best customers, and who you are about to lose.
  • Custobar CRM solution allows you to have a 360° view of each individual customer. This means that every detail about the customer relationship can be seen at a glance, which helps marketers, store sales people and phone call center employees to serve customers better.
  • Custobar enables marketers to see how much money the campaigns are bringing in (both from online and from physical stores) and how they are performing.

Join our Shopware 6 pilot!

Would you be our pilot client for Shopware’s newest version, the Shopware 6? We’re piloting an easy integration between Custobar and Shopware 6, the easiest way to start utilising your customer data in marketing right now! Book a demo with us to hear more about the pilot benefits.

Custobar for Shopware 6 plugin in the Shopware Store

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Belgian LensOnline finds Custobar especially useful for content marketers

Custobar customer data and marketing automation platform is very easy to use. That’s especially useful to content marketers who want to create campaigns, segments and so forth. It’s so user-friendly that now we’re considering letting shop managers run their own marketing campaigns., says Kevin Moral, eCommerce Product Manager from LensOnline.

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Ava makes full use of their online and offline customer data

For us as a retailer, the great advantage of a solution such as Custobar is that we can make full use of not only our online, but also our offline data, says Julie Dragon, Digital Marketer from AVA.

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Custobar's most popular features

Custobar is winning the market from more rigid and expensive CDPs, thanks to its ease-of-use, visual interface, flexibility, and ability to combine data from all sources. Here are some of our most popular features!

Customer 360° view gives you a visual and full picture of how good a customer is, what they have been buying or browsing, and what products or services the customer usually buys. A view that your customer service, in-store staff, and marketing teams will love!

The customer timeline, part of the Customer 360° view, is a user-friendly and visual representation of the customer’s full journey. Bring in data from physical or online stores, apps, customer service apps, or practically anywhere to see all of your customer’s touchpoints.

Create campaigns and marketing automations through email, SMS, or push messages. With Custobar, even onsite-banners, direct mail, and Google Ads (automatic Customer Match) are a piece of cake! Understand the customer’s preferences and life-cycle in all interactions. Thanks to our easy-to-use interface, you can build a targeted campaign in just a few minutes, with no expert skills needed.

Custobar’s clear audience and customer search helps you create customer segments in an instant. You can do searches based on any customer data brought from your customer touchpoints into Custobar. For example, combine data about what your customer browsed online with data about where they regularly shop - and send them a highly targeted and successful campaign!

Gather and match data from different sources, like online and physical stores or mobile app. Scattered data is unusable, but Custobar fixes that issue and makes your data searchable, segmentable, and valuable.

Custobar has flexible customer data management features, comprehensive APIs and a modifiable data model. Define API endpoints to your systems via our integrations view.

Shopware developer, pssst!

Are you looking for a customer data and marketing automation platform for your client? If you are interested in becoming a Custobar partner, please contact our Partner Lead Satu Saarteinen at for more information on our partnership program.