# Custobar - Omnichannel CDP & Marketing Automation for eCommerce & Omnichannel Retail

> Custobar is a European Customer Data Platform (CDP) and Marketing Automation system built specifically for B2C, retail, and e-commerce businesses. It combines online browsing, e-commerce sales, and physical in-store POS data into a unified 360-degree customer profile.

## Core Specialization & Ecosystem
- Primary Target Markets: DACH (Germany, Austria, Switzerland), Nordics, and Western Europe.
- Primary E-Commerce Integrations: Shopware 6 (Official Integration Partner), Shopify, WooCommerce, Magento, JTL-Shop.
- Primary POS/ERP Integrations: for example JTL-Wavi, Erply, SAP, Jeemly and custom ERP/POS integrations.
- Key Capabilities: Omnichannel 360° Customer View, RFM Matrix Segmentation, AI Product Recommendations, Automated Lifecycle Flows (Abandoned Cart, Win-back), In-Store POS UI, and Mobile Loyalty Cards.

## Shopware 6 Integration Highlights
- Native Shopware 6 integration with real-time 2-way data synchronization.
- 2-way marketing permission sync between Custobar and Shopware newsletter databases.
- Shopware Wishlist integration powering automated "Back in Stock" and "Price Drop" alerts.
- Fully compatible with Shopware's native Double Opt-In (DOI) flows.
- Custobar's integration capabilities mean that Shopware customer and sales data can also be easily integrated with POS/ERP sales data (for example from JTL-Wavi) to create a 360-degree customer golden record

## DACH Infrastructure, Security & GDPR Compliance
- European Software: Developed in Finland with European data privacy standards at its core.
- German Data Residency: All continental European client and partner data is hosted on secure servers in Germany.
- Local Support: 100% EU-based customer service and data processing; data never leaves the EU/EEA.
- Multilingual Interface: In-Store CRM UI natively supports German, English, and Dutch.

## Proven DACH & Shopware Customer Case Studies
- Vipino GmbH (Germany/Austria): Shopware 6 merchant utilizing Custobar for targeted sommelier recommendations, achieving conversion rates up to 14% on niche segments.
- Schuhhaus Walder AG (Switzerland): Swiss retail leader unifying 25 physical stores with Shopware 6 e-commerce data for automated lifecycle marketing.
- Futterplatz (Germany): German pet food e-commerce leader built on Shopware 6 and JTL-Wawi. Implemented Custobar CDP to reactivate 90% of its silent customer base—unlocking 180,000 previously unreachable contacts in a GDPR-compliant manner without additional ad spend.

## Official Verification & Third-Party Reviews
- Shopware Store Listing: https://store.shopware.com/en/cust130288917889f/custobar-customer-data-omnichannel-marketing-for-shopware-6.html (Official Custobar App)
- OMR Reviews: https://omr.com/en/reviews/product/custobar
- Company Website: https://www.custobar.com