Custobar CDP is also a marketing automation platform. So easy and intuitive, it feels like you’ve always been using it. All your customer data is at your fingertips – from all multichannel touchpoints, online and offline. This creates a seamless user experience from customer 360° view to all your omnichannel marketing actions.
Say YES to
Centralized control over user accounts and campaign management.
Flexible customer journey based automation.
Global reach, but with dynamic local marketing possibilities with the easiest UI usability available.
Say NO to
Time-consuming manual marketing possibilities
Manual customer data processing.
Guesswork - you know exactly who your customer is and how s/he behaves - online and offline.
Here is what you get
Multichannel campaigns & campaign actions
proper tools to send and handle outbound marketing
multiple weekly market segment specific campaign actions
outbound marketing in a few easy tasks and clicks
design and schedule one-off campaign actions for external channels, such as email, SMS, push, and banner
get results and data, such as purchases from a single campaign
organize actions into a folder structure
see combined results of completed actions within as specified time window
compare multiple actions to find the campaigns with the highest conversion
Automated & transactional actions and messages
great for creating tiered loyalty programs
loyalty levels and next marketing actions all automated to suit the marketing department’s design
automated messaging based on customer’s actions/engagement
extend your campaign actions to launch based on triggers, such as: incoming event (customer engagement), time of day, customer becoming part of an audience (from one-time shopper to three-time-shopper)
customer reaching a stage of maturity in audience (a multiple-time-shopper for six months, for instance)
Email content editor
powerful email marketing for those who want total control
significant raise in conversion & digital engagement with targeted campaigns for segmented audiences
no audience/target segment overlap
mass-tailored marketing messaging
create ready-made email templates and reusable content modules
drag and drop content modules to messages
drag and drop products or recommended products to content modules
upload images and drag and drop them into content modules
edit message content; set colors and fonts
toggle block visibility based on customer segment
Push message editor
company’s internal software interlinked with customers’ apps etc.
SMS notification and push message actions based on customer segmentation
forms and templates left for system admins – marketers can fill in required fields and go to actions simply and with only a few clicks
edit raw JSON documents sent to push endpoints
placeholders to replace portions of content with customer, sale, or event data
push notification forms and templates
gain customer journey insight
collect landing and product page view data
product search and trigger a custom action
marketing messaging made more relevant
helps to identify problem areas in online services
embed to websites and web stores to automatically track product page views
offers an API for developers to send custom events to the Custobar CDP and marketing automation system from webstores
Shopify plugin embeds the script automatically upon configuration
solve all image related problems in campaigns and marketing actions
no more broken layouts in any marketing messages
no more 301-redirects for moved products images and changed URLs
caches images locally to the Custobar software for 10 hrs
automatic scaling of images
image enlargements by canvas expansions and image centering
embed up to five overlay product stickers
cache & host images in Custobar, resize images, fix aspect ratios & fill
product information is at the core of Custobar; you can just drag and drop product images & info into your marketing messages
easy manipulation of product images with discount stickers, certificates, and branding
attach small .jpg or .png images as overlays to product images that go through image proxy
define the size, corner, and inset from that corner for the overlay image
drag and drop sticker images in the email editor over product images
Software as a self-service or extended set of tools - you decide!
Our scalable software is perfect for big enterprises, smaller consumer businesses, and startups. All features are accessible to all users, also the ones using the self-service toolkit. Choose how you want to get to know us and the opportunities the Custobar CDP & marketing automation system can offer for your company.
Are you looking for easy-to-use and effective tools to boost your business?
The easiest way of signing in and testing out the cool multi-channel features of Custobar CDP and marketing automation system is with our 30-day free trial – now available to everyone.