Succeed with multichannel marketing automation
Custobar CDP is also a marketing automation platform. So easy and intuitive, it feels like you’ve always been using it. All your customer data is at your fingertips – from all multichannel touchpoints, online and offline. This creates a seamless user experience from customer 360° view to all your omnichannel marketing actions.
Say YES to
Centralized control over user accounts and campaign management.
Flexible customer journey based automation.
Global reach, but with dynamic local marketing possibilities with the easiest UI usability available.
Say NO to
Time-consuming manual marketing possibilities
Manual customer data processing.
Guesswork - you know exactly who your customer is and how s/he behaves - online and offline.
Here is what you get
Multichannel campaigns & campaign actions
Benefits
- proper tools to send and handle outbound marketing
- multiple weekly market segment specific campaign actions
- outbound marketing in a few easy tasks and clicks
Features
- design and schedule one-off campaign actions for external channels, such as email, SMS, push, and banner
- get results and data, such as purchases from a single campaign
- organize actions into a folder structure
- see combined results of completed actions within as specified time window
- compare multiple actions to find the campaigns with the highest conversion
Automated & transactional actions and messages
Benefits
- great for creating tiered loyalty programs
- loyalty levels and next marketing actions all automated to suit the marketing department’s design
- automated messaging based on customer’s actions/engagement
Features
- extend your campaign actions to launch based on triggers, such as: incoming event (customer engagement), time of day, customer becoming part of an audience (from one-time shopper to three-time-shopper)
- customer reaching a stage of maturity in audience (a multiple-time-shopper for six months, for instance)
Email content editor
Benefits
- powerful email marketing for those who want total control
- significant raise in conversion & digital engagement with targeted campaigns for segmented audiences
- no audience/target segment overlap
- mass-tailored marketing messaging
Features
- create ready-made email templates and reusable content modules
- drag and drop content modules to messages
- drag and drop products or recommended products to content modules
- upload images and drag and drop them into content modules
- edit message content; set colors and fonts
- toggle block visibility based on customer segment
Push message editor
Benefits
- company’s internal software interlinked with customers’ apps etc.
- SMS notification and push message actions based on customer segmentation
- forms and templates left for system admins – marketers can fill in required fields and go to actions simply and with only a few clicks
Features
- edit raw JSON documents sent to push endpoints
- placeholders to replace portions of content with customer, sale, or event data
- push notification forms and templates
Tracking script
Benefits
- gain customer journey insight
- collect landing and product page view data
- product search and trigger a custom action
- marketing messaging made more relevant
- helps to identify problem areas in online services
Features
- embed to websites and web stores to automatically track product page views
- offers an API for developers to send custom events to the Custobar CDP and marketing automation system from webstores
- Shopify plugin embeds the script automatically upon configuration
Image proxy
Benefits
- solve all image related problems in campaigns and marketing actions
- no more broken layouts in any marketing messages
- no more 301-redirects for moved products images and changed URLs
Features
- caches images locally to the Custobar software for 10 hrs
- automatic scaling of images
- image enlargements by canvas expansions and image centering
- embed up to five overlay product stickers
- cache & host images in Custobar, resize images, fix aspect ratios & fill
Product stickers
Benefits
- product information is at the core of Custobar; you can just drag and drop product images & info into your marketing messages
- easy manipulation of product images with discount stickers, certificates, and branding
Features
- attach small .jpg or .png images as overlays to product images that go through image proxy
- define the size, corner, and inset from that corner for the overlay image
- drag and drop sticker images in the email editor over product images
Software as a self-service or extended set of tools - you decide!
Our scalable software is perfect for big enterprises, smaller consumer businesses, and startups. All features are accessible to all users, also the ones using the self-service toolkit. Choose how you want to get to know us and the opportunities the Custobar CDP & marketing automation system can offer for your company.
Quick start
Are you looking for easy-to-use and effective tools to boost your business?
The easiest way of signing in and testing out the cool multi-channel features of Custobar CDP and marketing automation system is with our 30-day free trial – now available to everyone.
Take a guided tour
Are you running a business with more than 150 000 customers?
Let us take you on a tour and show you the opportunities and features that reveal and reach your customers behind the data. We will personally guide you through Custobar CDP and marketing automation.
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