Answers to all your questions, even the ones you didn’t know you had


Exciting Custobar application insights, inspiring customer cases, and monthly release notes, too, to ensure that you are getting your money’s worth.

What is a Customer Data Platform aka CDP?

Are you still wondering, what all the rave is about when it comes to Customer Data Platforms (CDPs)? Here you will find answers to what a CDP is, what it does, how it differs from other marketing technologies, and what benefits make it such a compelling companion to all your marketing needs.

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How to take your marketing automation to continuous development mode

Many companies have a fantastic marketing automation platform but it is mostly used for manual campaign sends. Why are so many companies stuck with their marketing automation use and how can you move forward? In this blog post, you’ll find ideas on how to start continuous improvement – the phase where marketing automation actually pays off.

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Ikaalisten Matkatoimisto found the right cure for Covid-19 induced travel fever - and their business

The Finnish travel agency Ikaalisten Matkatoimisto initiated several development projects to combat the havoc the coronavirus was wreaking on the travel and tourism industry. Increasing domestic tourism was an obvious development project, but one of the other projects was more outside of the box: virtual travelling.

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Webinars & whitepapers

Dive into more in-depth accounts on topics that you simply cannot ignore.


MK Event: Datan hyödyntäminen asiakaspolun kehittämisessä

Toimitusjohtajamme Tatu Kuivalahti vierailee Markkinointikollektiivin tapahtumassa: "Datan hyödyntäminen asiakaspolun kehittämisessä"puhumassa oman datan omistamisen tärkeydestä sekä sen järkevästä hyödyntämisestä.

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How to save money on Google Ads?

In this webinar, you'll learn how to save money on Google ads. The CEO of Ströh and the Marketing Technology Consultant of Fluid Data will give you concrete examples on how to utilise brand's data in advertising on Google and how to get more conversions.

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Customer Data Platform White paper

In this Customer Data Platform (CDP) white paper, we’ll explain with concrete examples what the key capabilities of CDPs are, which problems it solves, and why utilizing data is vital for your business.

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User Guides

Here we cover basic Custobar usage from running campaigns to changing fields in the Customer 360° view.

Custobar settings

Customer satisfaction survey

Data imports and updates

Email campaigns

SMS campaigns

Push campaigns

Video tutorials

External campaigns

Facebook Ads

Google Ads

Get started

Product recommendations

Push campaigns



Data Reference

Hi. Need some help?

Our Customer Success teams goal is to help you to use Custobar at its fullest. We have set up user guides for instructions in specific topics, but if you need to reach us, all of our customer requests are managed through Just chuck us a message and we will get back to you as soon as possible.