Blog
Exciting Custobar application insights, inspiring customer cases, and monthly release notes, too, to ensure that you are getting your money’s worth.
What is a Customer Data Platform aka CDP?
Are you still wondering, what all the rave is about when it comes to Customer Data Platforms (CDPs)? Here you will find answers to what a CDP is, what it does, how it differs from other marketing technologies, and what benefits make it such a compelling companion to all your marketing needs.
How to take your marketing automation to continuous development mode
Many companies have a fantastic marketing automation platform but it is mostly used for manual campaign sends. Why are so many companies stuck with their marketing automation use and how can you move forward? In this blog post, you’ll find ideas on how to start continuous improvement – the phase where marketing automation actually pays off.
Ikaalisten Matkatoimisto found the right cure for Covid-19 induced travel fever - and their business
The Finnish travel agency Ikaalisten Matkatoimisto initiated several development projects to combat the havoc the coronavirus was wreaking on the travel and tourism industry. Increasing domestic tourism was an obvious development project, but one of the other projects was more outside of the box: virtual travelling.
Webinars & whitepapers
Dive into more in-depth accounts on topics that you simply cannot ignore.
webinar
MK Event: Datan hyödyntäminen asiakaspolun kehittämisessä
Toimitusjohtajamme Tatu Kuivalahti vierailee Markkinointikollektiivin tapahtumassa: "Datan hyödyntäminen asiakaspolun kehittämisessä"puhumassa oman datan omistamisen tärkeydestä sekä sen järkevästä hyödyntämisestä.
webinar
How to save money on Google Ads?
In this webinar, you'll learn how to save money on Google ads. The CEO of Ströh and the Marketing Technology Consultant of Fluid Data will give you concrete examples on how to utilise brand's data in advertising on Google and how to get more conversions.
whitepaper
Customer Data Platform White paper
In this Customer Data Platform (CDP) white paper, we’ll explain with concrete examples what the key capabilities of CDPs are, which problems it solves, and why utilizing data is vital for your business.
User Guides
Here we cover basic Custobar usage from running campaigns to changing fields in the Customer 360° view.
AI
Audience and segmentation
Banner campaigns
Coupon codes
Custobar main views
Custobar settings
Customer satisfaction survey
Data imports and updates
- Updating data of multiple customers at once
- Importing lists manually
- Setting up Custobar - Zapier integration
- Promoting customers
- How to send events from a website
- Deleting customers in bulk
- Data import file templates
- Data schema configuration
- Adding, updating and removing customer's mailing lists
- 1. Overview
Email campaigns
- Unsubscribe survey & report
- Call to action (CTA) email module - Mini survey
- Link an Unsubscribe page to a mailing list
- How to purchase email or SMS credits?
- UTM Tags
- Custom utm_source tags
- Email sender authentication
- IP address warmup
- How to use Custobar stickers on product images
- Creating an email campaign action — Whole process
- 1. Overview
- Create your own template with the template designer
- A/B testing in Custobar
- Email campaign video tutorial
- Email content editor video tutorial
SMS campaigns
- Creating an SMS campaign action
- How to purchase email or SMS credits?
- 1. Overview
- SMS campaign video tutorial
- Two-way SMS
Push campaigns
Video tutorials
- Google Ads Customer Match integration tutorial video
- Facebook Ads integration tutorial video
- 1. Overview
- Email campaign video tutorial
- Email content editor video tutorial
- SMS campaign video tutorial
- Template designer video tutorial
External campaigns
- External campaign configuration for data extraction
- Creating an External Campaign Action
- 1. Overview
Facebook Ads
Google Ads
- Google Ads Customer Match integration tutorial video
- Google Ads Customer Match integration
- 1. Overview
Get started
Product recommendations
Push campaigns
Shopify
Dowload Custobar Template Editor Guide and Email Template Tool Guide.
Overview
Data Reference
Hi. Need some help?
Our Customer Success teams goal is to help you to use Custobar at its fullest. We have set up user guides for instructions in specific topics, but if you need to reach us, all of our customer requests are managed through support@custobar.com. Just chuck us a message and we will get back to you as soon as possible.
