Vipino is on a mission to bring the best wines and the most precise advice to connoisseurs across Germany and the DACH region. By partnering with Custobar and leveraging their Shopware 6 data, they transformed a cluttered database into a high-conversion loyalty engine where every email feels like a personal recommendation.
For a premium retailer like Vipino, relevance is the only currency that matters. A "mass blast" email, yet effective,is a missed opportunity to deepen teh customer's bond and curiosity. As their community grew to over 149,000 contacts, the "passive" noise began to drown out the active and interested buyers. Vipino needed to prune their database and find a way to deliver relevant, sommelier-level advice at an industrial scale.
Vipino needed a "Single Source of Truth" that could handle the complexities of high-end wine retail while respecting strict European data standards. They chose Custobar for three strategic reasons:
Seamless Shopware 6 Integration: By connecting their Shopware 6 store, purchase history and real-time browsing behavior flow into Custobar instantly. This allows Vipino to act on "palate preferences" the moment they are detected.
GDPR & Data Security: As a European solution, Custobar ensures that Vipino’s data remains within the EU, meeting the highest security standards—a critical factor for their Swiss and German operations.
The "Sommelier" Engine: Custobar’s segmentation tools allow Vipino to group customers not just by "what they bought," but by "what they are likely to love next."
The power of this "precision over volume" approach is best seen in their recent Cavalinho campaign. Instead of emailing their entire list, Vipino targeted a tiny, hyper-relevant segment of just 2,900 customers who had previously shown interest in the winery or similar profiles.
Beyond individual campaigns, Vipino’s focus on data hygiene has redefined their business health: