Custobar RFM matrix - webinar recording

Here’s what you’ll get:

  • The basics of the RFM matrix
  • How to identify your best customers with the RFM matrix
  • How to use the RFM matrix for different customer personas
  • How to re-activate passive customers
  • How to use RFM to nurture newsletter subscribers into first-time buyers…
  • … and first-time buyers into making a second and a third purchase

RFM matrix allows you to identify your new, VIP, passive and “lost” customers based on when they have been active and how often they have purchased. It also allows you to quickly launch campaigns to reach these different groups. Watch the webinar to learn more!