Webinars and Events

Webinar: 5 Must-Do Black Friday Campaign Ideas for Marketers

Written by Custobar | Aug 28, 2026, 7:13:26 AM

Activate your customer data at every stage—before, during, and after Black Friday—to cut through the noise and drive continuous revenue long after the peak season ends.

Black Friday and Cyber Monday (BFCM) represent the most chaotic and high-stakes shopping period of the year. For marketers, the pressure to deliver results is immense—but so is the noise in your customers’ inboxes and the skyrocketing cost of digital advertising.

 

How can your retail brand stand out without blowing your entire budget?

Join Liina Roponen, Senior Key Account Manager at Custobar, for a fast-paced, 30-minute masterclass packed with actionable strategies. We will go beyond generic marketing advice to share 5 proven, data-driven campaign ideas you can implement immediately to capture high-intent buyers, secure passive revenue streams, and maximize profitability.

 

 

 

💡 What You Will Learn in 30 Minutes:


    • Pre-Black Friday Tactics: Crucial preparation steps to grow a warm, highly engaged subscriber audience before the discount madness begins, ensuring you have an inexpensive and direct channel ready for peak week.
    • During Black Friday Execution: High-converting, omnichannel campaign ideas to capture maximum revenue on autopilot, including how to optimize your ad spend so you stop overpaying Google and Meta during their most expensive season.
    • Post-Black Friday Retention: Strategic automation workflows designed to bridge the gap between holiday shopping and long-term loyalty, turning those typically one-time seasonal buyers into repeat customers.

 

Can’t make it live?

Register anyway! We know September is a busy time. A full video recording and the presentation deck will be sent straight to your inbox following the webinar so you can review the ideas at your convenience.