Attending DMEXCO in Cologne this year? If you are an e-commerce director, CMO, or CDO looking to squeeze more revenue out of your existing customer base without blowing your ad budget on rising acquisition costs, make sure the Custobar × Luigi’s Box booth (Hall 7.1 A012) is at the top of your event agenda!
In modern retail, the biggest barrier to growth isn't a lack of data—it’s the data silos that keep your website search engine and your marketing automation system from speaking the same language. When a shopper's real-time site search intent is disconnected from their offline POS purchase history and email engagement, you lose high-value conversions at the exact moment of intent.
That is why Custobar (the European 360° Customer Data Platform) and Luigi’s Box (the AI-powered site search and discovery engine) are joining forces at DMEXCO 2026 to show you how to turn those disconnected touchpoints into a unified growth flywheel.
The Custobar × Luigi’s Box integration connects real-time website search intent with a 360° Customer Data Platform (CDP). It feeds offline POS purchases into onsite search algorithms, triggers automated email and SMS flows from abandoned site searches, and embeds AI-driven product recommendations into marketing messages.
High-intent shoppers who use your website search bar convert at significantly higher rates—yet standard site search frequently fails them with irrelevant results or "no results" pages due to typos, synonyms, or lack of personal context.
At the same time, traditional marketing automation tools operate blindly, unaware of what a customer searched for 10 minutes ago or what they purchased in a physical retail store yesterday.
Result: Irrelevant search rankings, wasted retargeting ads, missed high-intent sales.
Result: Personalized site search based on store history + automated search-triggered flows.
When you stop by our stand at DMEXCO, our specialists will show you that by connecting real-time behavioral event streams between Custobar and Luigi's Box, retailers transform static touchpoints into dynamic conversion opportunities.
| Integration Use Case | Technical Workflow | Measurable Merchant Benefit |
| 1. Onsite Personalization with Offline POS Data |
Custobar sends physical store purchases to Luigi’s Box via native APIs. |
Search results and recommendations reflect the customer's entire purchase history, preventing redundant product suggestions. |
| 2. Automated Marketing from Onsite Search Behavior |
Luigi’s Box streams search events and abandoned query data directly into Custobar profiles. |
Triggers automated email/SMS flows when shoppers search for items without buying, turning dead ends into sales. |
| 3. Cross-Channel Audience Alignment |
Dynamic Custobar segments (e.g., VIPs, At-Risk) sync with Luigi’s Box, and search-based segments sync back. |
Ensures VIP customers enjoy tailored site merchandising while site-search intent powers social ad targeting on Meta and Google. |
| 4. AI Recommendations in Every Email |
Luigi’s Box’s machine learning recommender embeds dynamically into Custobar email templates. |
Transforms transactional emails and newsletters into high-converting cross-sell channels. |
If your tech stack is built on Shopware 6, our joint booth is a mandatory stop. We will be showcasing our latest Shopware 6 integration enhancements designed specifically for mid-market and enterprise DACH merchants:
A major theme at DMEXCO this year is European Data Sovereignty. Amid ongoing transatlantic data privacy shifts, DACH and Nordic retailers are actively migrating away from US-centric MarTech vendors.
Both Custobar (Finland) and Luigi’s Box (Slovakia) are European-born, 3rd-party audited platforms:
Combining AI discovery with 360° customer intelligence delivers immediate, quantifiable uplifts across both digital and physical retail metrics.
Don't leave your DMEXCO itinerary to chance. Schedule a dedicated 1:1 session with our senior retail data strategists at our joint booth. We will review your current MarTech stack, analyze your search and retention loops, and give you a practical blueprint to grow your Customer Lifetime Value (CLTV).
Book Your 1:1 Omnichannel Growth Audit at DMEXCO 2026
Custobar unifies POS receipts, e-commerce orders, and ERP data into a 360° profile. Relevant purchase attributes are pushed to Luigi’s Box via our existing integration, allowing onsite recommendations and search rankings to adjust based on offline buying habits.
Yes. When Luigi’s Box detects a specific search query or abandoned search session, it fires an event to Custobar. Custobar’s visual journey builder (Flow) can automatically trigger a helpful follow-up email or SMS containing relevant product categories or advisor contact details.
No. Both platforms feature open APIs and pre-built integration connectors, enabling fast data exchange across e-commerce platforms like Shopware 6, Shopify, and custom setups without complex IT overhead.
Yes. Custobar ingests offline POS receipts and syncs customer purchase attributes to Luigi’s Box, ensuring website search rankings and product recommendations reflect a shopper's complete offline and online purchase history
No custom development is required. Both platforms offer native Shopware 6 integrations and open APIs, allowing marketing teams to connect real-time search intent with 360° customer data in days without heavy IT overhead