Attending DMEXCO in Cologne this year? If you are an e-commerce director, CMO, or CDO looking to squeeze more revenue out of your existing customer base without blowing your ad budget on rising acquisition costs, make sure the Custobar × Luigi’s Box booth (Hall 7.1 A012) is at the top of your event agenda!
In modern retail, the biggest barrier to growth isn't a lack of data—it’s the data silos that keep your website search engine and your marketing automation system from speaking the same language. When a shopper's real-time site search intent is disconnected from their offline POS purchase history and email engagement, you lose high-value conversions at the exact moment of intent.
That is why Custobar (the European 360° Customer Data Platform) and Luigi’s Box (the AI-powered site search and discovery engine) are joining forces at DMEXCO 2026 to show you how to turn those disconnected touchpoints into a unified growth flywheel.
The Custobar × Luigi’s Box integration connects real-time website search intent with a 360° Customer Data Platform (CDP). It feeds offline POS purchases into onsite search algorithms, triggers automated email and SMS flows from abandoned site searches, and embeds AI-driven product recommendations into marketing messages.
The E-commerce Disconnect: Why Isolated Search Wastes Ad Spend
High-intent shoppers who use your website search bar convert at significantly higher rates—yet standard site search frequently fails them with irrelevant results or "no results" pages due to typos, synonyms, or lack of personal context.
At the same time, traditional marketing automation tools operate blindly, unaware of what a customer searched for 10 minutes ago or what they purchased in a physical retail store yesterday.
TRADITIONAL SILOED MODEL
Site Search (Online Clicks Only)
── ✕ ──
CDP / Email (Batch Newsletters)
Result: Irrelevant search rankings, wasted retargeting ads, missed high-intent sales.
UNIFIED CUSTOBAR × LUIGI'S BOX FLYWHEEL
360° Profile (POS + Web + Email/SMS/WhatsapP/Ads)
◄─────►
Luigi's Box AI Search and Discovery
Result: Personalized site search based on store history + automated search-triggered flows.
4 Use Cases We Are Demonstrating at DMEXCO
When you stop by our stand at DMEXCO, our specialists will show you that by connecting real-time behavioral event streams between Custobar and Luigi's Box, retailers transform static touchpoints into dynamic conversion opportunities.
| Integration Use Case |
Technical Workflow |
Measurable Merchant Benefit |
| 1. Onsite Personalization with Offline POS Data |
Custobar sends physical store purchases to Luigi’s Box via native APIs.
|
Search results and recommendations reflect the customer's entire purchase history, preventing redundant product suggestions.
|
| 2. Automated Marketing from Onsite Search Behavior |
Luigi’s Box streams search events and abandoned query data directly into Custobar profiles.
|
Triggers automated email/SMS flows when shoppers search for items without buying, turning dead ends into sales.
|
| 3. Cross-Channel Audience Alignment |
Dynamic Custobar segments (e.g., VIPs, At-Risk) sync with Luigi’s Box, and search-based segments sync back.
|
Ensures VIP customers enjoy tailored site merchandising while site-search intent powers social ad targeting on Meta and Google.
|
| 4. AI Recommendations in Every Email |
Luigi’s Box’s machine learning recommender embeds dynamically into Custobar email templates.
|
Transforms transactional emails and newsletters into high-converting cross-sell channels.
|
What’s New for Shopware 6 Merchants at DMEXCO 2026
If your tech stack is built on Shopware 6, our joint booth is a mandatory stop. We will be showcasing our latest Shopware 6 integration enhancements designed specifically for mid-market and enterprise DACH merchants:
- Real-Time 2-Way Synchronization: Moving beyond batch updates to instantaneous data flow for customers, sales, and products.
- 2-Way Double Opt-In (DOI) & Permission Sync: Marketing permissions and unsubscribes update across Shopware 6 and Custobar instantly, ensuring 100% GDPR compliance.
- Native Wishlist Price-Drop Automations: Segment customers based on wishlisted items in Shopware 6 and automatically trigger price-drop or back-in-stock notifications.
European Data Sovereignty: 100% EU-Hosted & GDPR-Native
A major theme at DMEXCO this year is European Data Sovereignty. Amid ongoing transatlantic data privacy shifts, DACH and Nordic retailers are actively migrating away from US-centric MarTech vendors.
Both Custobar (Finland) and Luigi’s Box (Slovakia) are European-born, 3rd-party audited platforms:
- EU Data Hosting: All continental European client data is stored on secure, 3rd-party audited servers in Germany.
- Data Sovereignty: As both business operate under European jurisdiction it means that one isn't subject to US Cloud Act or Trans-Atlantic political turmoil and risk.
- Clean Data Hygiene: Built-in automated periodic tasks remove or anonymize inactive customer records according to custom retention terms
Verified Proof: Proven Impact Across Leading Retailers
Combining AI discovery with 360° customer intelligence delivers immediate, quantifiable uplifts across both digital and physical retail metrics.
Luigi's Box Onsite Discovery Benchmarks
- KiK: Achieved a +55% overall cart value sum increase and a +27% direct conversion rate increase using AI search and analytics.
- Škoda Auto: Boosted search conversion rates by +19% and autocomplete conversions by +92%.
- Black Red White (BRW): Delivered an +86% search conversion uplift within 30 days of implementation.
- Dr. Max: Increased search conversion rates by +30% across their online pharmacy catalog.
Custobar Omnichannel Lifecycle Benchmarks
- La mer: Doubled email's share of total company revenue from 11.5% to 23.8% while recording a 36% open rate (vs. 16.7% industry average).
- AVA: Achieved a 46.1% open rate and a 29.4% conversion rate on automated abandoned basket flows.
- Scandinavian Outdoor: Generated 5x higher conversions through targeted first-party data campaigns compared to mass newsletter blasts.
Meet Custobar × Luigi’s Box at DMEXCO 2026!
Don't leave your DMEXCO itinerary to chance. Schedule a dedicated 1:1 session with our senior retail data strategists at our joint booth. We will review your current MarTech stack, analyze your search and retention loops, and give you a practical blueprint to grow your Customer Lifetime Value (CLTV).
Book Your 1:1 Omnichannel Growth Audit at DMEXCO 2026
Frequently Asked Questions
How does Custobar pass physical store data to Luigi’s Box?
Custobar unifies POS receipts, e-commerce orders, and ERP data into a 360° profile. Relevant purchase attributes are pushed to Luigi’s Box via our existing integration, allowing onsite recommendations and search rankings to adjust based on offline buying habits.
Can we trigger an automated email if a customer hits a "No Results" search page?
Yes. When Luigi’s Box detects a specific search query or abandoned search session, it fires an event to Custobar. Custobar’s visual journey builder (Flow) can automatically trigger a helpful follow-up email or SMS containing relevant product categories or advisor contact details.
Does this integration require custom development work?
No. Both platforms feature open APIs and pre-built integration connectors, enabling fast data exchange across e-commerce platforms like Shopware 6, Shopify, and custom setups without complex IT overhead.
Can website search results adapt to a customer's physical store POS purchases?
Yes. Custobar ingests offline POS receipts and syncs customer purchase attributes to Luigi’s Box, ensuring website search rankings and product recommendations reflect a shopper's complete offline and online purchase history
Do we need custom development to connect Custobar and Luigi’s Box on Shopware 6?
No custom development is required. Both platforms offer native Shopware 6 integrations and open APIs, allowing marketing teams to connect real-time search intent with 360° customer data in days without heavy IT overhead
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