Other data types in Custobar
- Introduction
- Main Views
- Building Campaigns
- Other data types in Custobar
Products
Products are items you are selling, which has a sku or an id, title, category, price and a picture among other product-related properties. Products can also have customer fields. Custobar has support for configurable products, such as a shirt, with various colours and sizes underneath. Products are linked to sales and for example browse events, through which you can search out customers who have bought or browsed a specific product, product category or type.
Sales
Sales in Custobar are the customer transactions from online and offline store sent to Custobar either from the eCommerce store or from the ERP system. The sales are linked to customers, so they are used in calculating the customer KPI’s like Total Purchases and Sales count, but also for audience statistics and conversion for the campaigns.
Sales in Custobar can be in several different states, just like in eCommerce or ERP system and this affects if they are counted to the sales total of an individual or conversion of a campaign. Sales can consist of several products and can be linked to a specific store (online or offline).
If you want to read more about sales, you can do it here: https://www.custobar.com/docs/guides/sales/
Events
Events in Custobar are events/actions that are linked to a specific customer of yours and are significant for your marketing, sales or customer service. They are used in Custobar to compile statistics (for example email opens or email clicks of an email campaign), are important base for segmentation (like Browses from your ecommerce store), or are used to trigger automated campaigns (Order paid event that triggers an order confirmation SMS and email).
The most common event types are MAIL_SUBSCRIBE, MAIL_UNSUBSCRIBE, MAIL_OPEN, MAIL_CLICK and BROWSE. In addition to these basic events, you can also send custom events to Custobar of customer actions that you would like to use in marketing. Example of this could be that a customer has taken part in a competition on your site, for which the event could be COMPETITION_ENTRY and as data in the event there would be the customer email address and their answer. This is useful as this way you can collect interested customers to marketing lists, but you can also use the event to automate a thank you message for the customers who attended.
You can read more about the events view here:
User Guide
- 1. Introduction
- 2. Main Views
- 3. Building campaigns
- 4. Other data types
- 5. Content templates
Tutorials
- Email campaign tutorial video
- Email content editor tutorial video
- SMS campaign tutorial video
- Template designer tutorial video
Running campaigns
- Setting up banner campaigns
- Bulk Update
- Campaign statistics view
- Product Recommendations
- Adding, updating and removing customer's mailing lists
- External campaign configuration for data extraction
- Product recommendation API
- Creating an email campaign action - Whole process
- Creating an External Campaign Action
- Audiences in Custobar
- How to set up a push action
- How to use Custobar stickers on product images
- Create a campaign for a fixed recipient
- IP Warmup
- Creating an SMS campaign action
- AB testing in Custobar
- Two-way SMS
Main views
- Campaign statistics view
- New Customers page and details
- 360 View Layout Configuration
- Adding a new user to Custobar
- Dashboard
- Events
- Products
- Audiences in Custobar
- Creating and editing a template
- Customer page symbols
- Create your own template with the template designer
- Customer change history
- The new Search blocks
- Sales
