Other data types in Custobar
- Introduction
- Main views
- Building campaigns
- Other data types in Custobar
- Content templates
Products
Products are items you are selling, which has a sku or an id, title, category, price and a picture among other product-related properties. Products can also have customer fields. Custobar has support for configurable products, such as a shirt, with various colours and sizes underneath. Products are linked to sales and for example browse events, through which you can search out customers who have bought or browsed a specific product, product category or type.
Sales
Sales in Custobar are the customer transactions from online and offline store sent to Custobar either from the eCommerce store or from the ERP system. The sales are linked to customers, so they are used in calculating the customer KPI’s like Total Purchases and Sales count, but also for audience statistics and conversion for the campaigns.
Sales in Custobar can be in several different states, just like in eCommerce or ERP system and this affects if they are counted to the sales total of an individual or conversion of a campaign. Sales can consist of several products and can be linked to a specific store (online or offline).
Read more about the Sales view.
Events
Events in Custobar are events/actions that are linked to a specific customer of yours and are significant for your marketing, sales or customer service. They are used in Custobar to compile statistics (for example email opens or email clicks of an email campaign), are important base for segmentation (like Browses from your ecommerce store), or are used to trigger automated campaigns (Order paid event that triggers an order confirmation SMS and email).
The most common event types are MAIL_SUBSCRIBE
, MAIL_UNSUBSCRIBE
, MAIL_OPEN
, MAIL_CLICK
and BROWSE
. In addition to these basic events, you can also send custom events to Custobar of customer actions that you would like to use in marketing. Example of this could be that a customer has taken part in a competition on your site, for which the event could be COMPETITION_ENTRY
and as data in the event there would be the customer email address and their answer. This is useful as this way you can collect interested customers to marketing lists, but you can also use the event to automate a thank you message for the customers who attended.
You can read more about the events, or continue to Content templates.
Flow
User Guide
- 5. Content templates
- 4. Other data types
- 3. Building campaigns
- 2. Main views
- 1. Introduction
Main views
- Suomalainen Kirjakauppa knows their customer with the help of the right CDP
- Sales heat map
- Pin code for in-store interface
- In-store interface
- Cohort Analysis
- Customer page symbols
- Products view
- Events view
- Dashboard view
- Customer 360° view layout configuration
- Customers view
- Customer change history
- The new search blocks
- Sales view
Video tutorials
- Flow video tutorial
- Facebook Ads integration tutorial video
- Google Ads Customer Match integration tutorial video
- Email campaign video tutorial
- Email content editor video tutorial
- SMS campaign video tutorial
- Template designer video tutorial
Email campaigns
- Call to action email module
- Link an Unsubscribe page to a mailing list
- How to purchase email or SMS credits?
- UTM Tags
- Custom utm_source tags
- How to add coupon codes to your campaign
- Customer satisfaction survey
- Unsubscribe survey & report
- Email sender authentication
- IP address warmup
- Product recommendations
- Create your own template with the template designer
- How to use Custobar stickers on product images
- Creating and editing a template
- Audiences in Custobar
- Create a campaign for a fixed recipient
- Creating an email campaign action — Whole process
- Campaign statistics view
- A/B testing in Custobar
- Email campaign video tutorial
- Email content editor video tutorial
- Template designer video tutorial
Banner campaigns
- Audiences in Custobar
- Create a campaign for a fixed recipient
- Campaign statistics view
- Setting up banner campaigns
SMS campaigns
- How to purchase email or SMS credits?
- Audiences in Custobar
- Create a campaign for a fixed recipient
- Campaign statistics view
- Creating an SMS campaign action
- SMS campaign video tutorial
- Two-way SMS
External campaigns
- Facebook Ads integration tutorial video
- Facebook Ads Manager integration
- Google Ads Customer Match integration tutorial video
- Google Ads Customer Match integration
- Audiences in Custobar
- External campaign configuration for data extraction
- Create a campaign for a fixed recipient
- Creating an External Campaign Action
- Campaign statistics view
Push campaigns
- How to set up a push action
- Audiences in Custobar
- Create a campaign for a fixed recipient
- Campaign statistics view
Add-ons
- Facebook Ads Manager integration
- Google Ads Customer Match integration
- How to add coupon codes to your campaign
- Product recommendations
- How to use Custobar stickers on product images
Data integrations
Importing and updating data
- Data import file templates
- Setting up Custobar - Zapier integration
- Promoting customers
- How to send events from a website
- Deleting customers in bulk
- Adding, updating and removing customer's mailing lists
- Adding a new user to Custobar
- Updating data of multiple customers at once
Marketing and advertising integrations
- Facebook Ads integration tutorial video
- Facebook Ads Manager integration
- Google Ads Customer Match integration tutorial video
- Google Ads Customer Match integration