White paper & guides


The marketer’s manual to European data protection

In this white paper, we provide guidance on how consumer businesses can navigate data protection regulations while effectively utilising customer data for targeted marketing.

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the marketers manual

What is a Customer Data Platform?

In this Customer Data Platform (CDP) white paper, we’ll explain with concrete examples what the key capabilities of CDPs are, which problems it solves, and why utilising data is vital for your business.

customer data platform white paper

Email deliverability: your email marketing strategy has gatekeepers you may not be aware of

Email deliverability rate - apart from email delivery rate - is the field of evaluating whether or not your email marketing messages, transactional messages, and other emails actually reach your customers. There are four critical areas to email deliverability, and they all have an impact.