White papers

Custobar's white papers on customer data and marketing automation.

Customer Data Platform White paper

In this Customer Data Platform (CDP) white paper, we’ll explain with concrete examples what the key capabilities of CDPs are, which problems it solves, and why utilizing data is vital for your business.

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Email deliverability: your email marketing strategy has gatekeepers you may not be aware of

In this white paper, you will learn why email deliverability and its monitoring is vital in successful email marketing.

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Win big with the RFM analysis

Have you ever heard of the acronym RFM? It stands for “recency,” “frequency,” and “monetary value,” and it is the number one tool for analyzing these data points to provide you with a fuller picture of your customer base.

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The Marketer’s Manual to European Data Protection

In this white paper, we provide guidance on how consumer businesses can navigate data protection regulations while effectively utilising customer data for targeted marketing.

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