Campaign statistics view in Custobar
Start off by going to the campaign view:

Then choose the campaign you wish to see the stats for:

Which will then open the statistics which is described below:

Here you have the main statistics for the sent campaign, going from left to right
KPI | Description |
---|---|
Audience | The total number of recipients in the campaign. |
Delivered | Total amount of emails, sms or push messages delivered based on campaign type. |
Opens | How many of recipients opened the campaign. |
Clicks | How many recipients interacted with the campaign, e.g. by clicking an item on the message. |
Unsubscribes | How many recipients unsubscribed through this campaign. |
Bounces | Amount of blocked messages that did not reach the recipient in this sending. This value includes errors such as the mailbox of the recipient is full or the email address is not recognized by the receiving mail service. |
Conversion | Conversion-% of this campaign, for a sale to be counted into the conversion it requires that the customer reacts to the email first. Either by opening it or clicking on it and then making his or her purchase within the desired sales tracking period. (The tracking period is set when the campaign is activated, check our campaign tutorial video for more information) |
When you scroll down you get more insight on for example:
-
Which store was the one that brought in the most sales
-
The total revenue for the campaign
-
How big % of the sales came from online sales and offline sales
Further down the page you will have even more insight on the statistics such as:
-
Click map for the clicks on the campaign, and by clicking on for example Mobile you can see the specific click map for that device
-
Products that were sold through the campaign. If a product was in the content of the campaign it will be listed under “Campaign products” all other products bought will be under “Other products”
User Guide
Main views
- How to save money on Google Ads?
- LensOnline
- Partnerimme Solteqin webinaari Love My eCom: Konversiot kaakkoon – näin saat e-shoppailijat ostamaan
- Webinar: How to utilize artificial intelligence in marketing?
- Open application
- Webinar recording: Establishing successful omni-channel customer experience by mastering customer data in retail
- Sales heat map
- Pin code for in-store interface
- In-store interface
- Cohort Analysis
- Customer page symbols
- Products view
- Events view
- Dashboard view
- Customer 360° view layout configuration
- Customers view
- Customer change history
- The new search blocks
- Sales view
Video tutorials
- Facebook Ads integration tutorial video
- Google Ads Customer Match integration tutorial video
- Email campaign video tutorial
- Email content editor video tutorial
- SMS campaign video tutorial
- Template designer video tutorial
Email campaigns
- Call to action email module
- Link an Unsubscribe page to a mailing list
- How to purchase email or SMS credits?
- UTM Tags
- Custom utm_source tags
- How to add coupon codes to your campaign
- Customer satisfaction survey
- Unsubscribe survey & report
- Email sender authentication
- IP address warmup
- Product recommendations
- Create your own template with the template designer
- How to use Custobar stickers on product images
- Creating and editing a template
- Audiences in Custobar
- Create a campaign for a fixed recipient
- Creating an email campaign action — Whole process
- Campaign statistics view
- A/B testing in Custobar
- Email campaign video tutorial
- Email content editor video tutorial
- Template designer video tutorial
Banner campaigns
- Audiences in Custobar
- Create a campaign for a fixed recipient
- Campaign statistics view
- Setting up banner campaigns
SMS campaigns
- How to purchase email or SMS credits?
- Audiences in Custobar
- Create a campaign for a fixed recipient
- Campaign statistics view
- Creating an SMS campaign action
- SMS campaign video tutorial
- Two-way SMS
External campaigns
- Facebook Ads integration tutorial video
- Facebook Ads Manager integration
- Google Ads Customer Match integration tutorial video
- Google Ads Customer Match integration
- Audiences in Custobar
- External campaign configuration for data extraction
- Create a campaign for a fixed recipient
- Creating an External Campaign Action
- Campaign statistics view
Push campaigns
- How to set up a push action
- Audiences in Custobar
- Create a campaign for a fixed recipient
- Campaign statistics view
Add-ons
- Facebook Ads Manager integration
- Google Ads Customer Match integration
- How to add coupon codes to your campaign
- Product recommendations
- How to use Custobar stickers on product images
Data integrations
Importing and updating data
- Data import file templates
- Setting up Custobar - Zapier integration
- Promoting customers
- How to send events from a website
- Deleting customers in bulk
- Adding, updating and removing customer's mailing lists
- Adding a new user to Custobar
- Updating data of multiple customers at once
Marketing and advertising integrations
- Facebook Ads integration tutorial video
- Facebook Ads Manager integration
- Google Ads Customer Match integration tutorial video
- Google Ads Customer Match integration