« Back to Guides

Campaign statistics view in Custobar

Start off by going to the campaign view:


Then choose the campaign you wish to see the stats for :

Choosing campaign

Which will then open the statistics which is described below :

Stats graph

Here you have the main statistics for the sent campaign, going from left to right:

Audience :

The total amount of recipients in the campaign

Delivered :

Total amount of emails / sms / push delivered based on campaign type

Opens :

How many recipients opened the campaign

Clicks :

How many recipients clicked on something inside the campaign

Unsubscribes :

How many recipients unsubscribed through this campaign

Bounces :

Amount of blocked emails in this sending, can be because the mailbox of the recipient is full or the email is just not valid for example

Conversion :

Conversion % of this campaign, for a sale to be counted into the conversion it requires that the customer reacts to the email first. Either by opening it or clicking on it and then making his or her purchase within the desired sales tracking period. (The tracking period is set when the campaign is activated, check our [campaign tutorial video]() for more information)

When you scroll down you get more insight on for example :

  • Which store was the one that brought in the most sales
  • The total revenue for the campaign
  • How big % of the sales came from online sales and offline sales

detailed statistics

Further down the page you will have even more insight on the statistics such as :

  • Click map for the clicks on the campaign, and by clicking on for example Mobile you can see the specific click map for that device
  • Products that were sold through the campaign. If a product was in the content of the campaign it will be listed under “Campaign products” all other products bought will be under “Other products”

Products and click map