Customer satisfaction survey
The Customer satisfaction survey is a simple, yet powerful tool which allows you to poll your customers and their general relationship with your brand.
The survey can be as simple or in-depths as needed and can be used to to make comparisons both within your company and against the standard within your industry.
The use can range from simply assessing the overall satisfaction of your customers once a year to creating post-purchase automations to identify brand proponents and reach out to detractors in hopes to address their grievances.
In email campaigns:
The Customer satisfaction survey works in two steps:
A module is created which can be inserted in email. This module contains a title in the form of a question along the lines of “”. Under this question are eleven buttons ranked 0 to 10.
Clicking a button will redirect the customer to a landing page where they can verify the score they selected (and change it if needed), as well as type their feedback comments should they have any.
The module can be configured directly in the source using html, while the landing page is user configurable and can have different language versions from the get-go.
In SMS campaigns:
If two-way SMS campaigns and Customer satisfaction are both enabled, an SMS reply from a customer starting with a number followed with text will be treated as a satisfaction result. The number will be the score, and any following text will be used as feedback comment.
An automation can therefore be set up to ask the customer about their felt experience ranked 0 to 10 right after a purchase, and with a prepaid reply, the customer can provide feedback easily by replying directly to the message.
Results:
Once the Customer satisfaction survey is enabled, you can monitor it as a new tab in your Custobar dashboard.
A chart allows you to track the index value’s trend while also seeing the ratings count every time someone takes the survey.
The feedback section will allow you to see the individual replies to the survey, including the details of the customer, the score they gave as well as, when available, the comments they may have left.
The replies are sorted based on their respective scores in detractors, neutral and proponents groups.
Just like all dashboard tabs, it is also possible to further narrow down the customer satisfaction results by saved audiences if they have been pinned to the dashboard.
When a customer takes the survey, it will also create an entry in the customer’s own timeline, which will allow you to see the same details from the reply.
Once a customer has taken the survey, the results will also be indexed for segmentation and filtering in the customer searches.
This will allow you to contact customers based on the scores they gave, and even automate the responses to a customer taking the survey.
With this smart tool and a little imagination, you will be able to track your customers’ satisfaction, compare your company to the industry, thank brand ambassadors for their loyalty and even turn negative experiences into wins in no time!
The Custobar Satisfaction Survey is available to our customers for an additional monthly fee. Ask more from your contact person or drop us a line at sales@custobar.com.
User Guide
Main views
- Customer 360° view layout configuration
- Customers view
- Customer page symbols
- Products view
- Events view
- Dashboard view
- Cohort Analysis
- In-store interface
- Sales heat map
- Pin code for in-store interface
- Customer change history
- The new search blocks
- Sales view
Email campaigns
- Campaign statistics view
- Create your own template with the template designer
- Custom utm_source tags
- How to add coupon codes to your campaign
- Customer satisfaction survey
- Unsubscribe survey & report
- Email sender authentication
- IP address warmup
- Product recommendations
- UTM Tags
- How to purchase email or SMS credits?
- Creating and editing a template
- Audiences in Custobar
- Create a campaign for a fixed recipient
- How to use Custobar stickers on product images
- Creating an email campaign action — Whole process
- Link an Unsubscribe page to a mailing list
- Call to action email module
- A/B testing in Custobar
- Email campaign video tutorial
- Email content editor video tutorial
- Template designer video tutorial
Banner campaigns
- Setting up banner campaigns
- Campaign statistics view
- Audiences in Custobar
- Create a campaign for a fixed recipient
SMS campaigns
- Creating an SMS campaign action
- Campaign statistics view
- How to purchase email or SMS credits?
- Audiences in Custobar
- Create a campaign for a fixed recipient
- Two-way SMS
External campaigns
- Campaign statistics view
- Audiences in Custobar
- External campaign configuration for data extraction
- Create a campaign for a fixed recipient
- Creating an External Campaign Action
- Google Ads Customer Match integration
- Google Ads Customer Match integration tutorial video
Push campaigns
- Campaign statistics view
- How to set up a push action
- Audiences in Custobar
- Create a campaign for a fixed recipient
Add-ons
- How to add coupon codes to your campaign
- Product recommendations
- How to use Custobar stickers on product images
Data integrations
Importing and updating data
- Updating data of multiple customers at once
- Adding a new user to Custobar
- Deleting customers in bulk
- Adding, updating and removing customer's mailing lists
- How to send events from a website
- Promoting customers
- Setting up Custobar - Zapier integration
- Data import file templates
