Whether you are already using SMS campaigns or want to get started with this new channel in Custobar, it is possible to upgrade to two-way SMS.
Two-way SMS needs to be ordered from Custobar and Custobar will set it up with our SMS partner. The monthly fee is currently 40€ / month for the upgrade.
The biggest benefit of a two-way SMS is that it gives customers the option to directly opt-out from SMS marketing. It is possible to use API imports or manually change the SMS permission, but letting the customer do it is only possible with a two-way SMS number.
Two-way SMS also makes it possible for customers to ask different things using SMS replies to your campaigns, for example they can fetch their own loyalty member number by sending an SMS with “club”. A new SMS is sent in response with their unique ID.
With two-way SMS, when enabled, you can also send the Customer Satisfaction Survey to your customers, and they can then respond directly with a number from 0-10, after which they will receive a second SMS where they can comment freely. This can be used when a customer buys an item from the store or contacts the support line for example.
Should you have specific needs, custom logic can be setup with Custobar staff, to have specific answers trigger specific actions. SMS unsubscribe and Satisfaction scores logic are configured by default.
Another feature is that the number will also look like any other local mobile number from the designated country, and normal SMS charges are applied when the customer replies.
Please note! Since the SMS is displayed as originating from a regular phone number, it is important to always sign and specify the sender inside the message body. This will avoid a situation where the customers cannot determine which company the SMS originated from.
User Guide
Tutorials
- Email campaign tutorial video
- Email content editor tutorial video
- SMS campaign tutorial video
- Template designer tutorial video
Running campaigns
- Setting up banner campaigns
- Bulk Update
- Campaign statistics view
- Product Recommendations
- Adding, updating and removing customer's mailing lists
- External campaign configuration for data extraction
- Product recommendation API
- Creating an email campaign action - Whole process
- Creating an External Campaign Action
- Audiences in Custobar
- How to set up a push action
- How to use Custobar stickers on product images
- Create a campaign for a fixed recipient
- IP Warmup
- Creating an SMS campaign action
- AB testing in Custobar
- Two-way SMS
Main views
- Campaign statistics view
- New Customers page and details
- 360 View Layout Configuration
- Adding a new user to Custobar
- Dashboard
- Events
- Products
- Audiences in Custobar
- Creating and editing a template
- Customer page symbols
- Create your own template with the template designer
- Customer change history
- The new Search blocks
- Sales
