Two-way SMS
Whether you are already using SMS campaigns or want to get started with this new channel in Custobar, it is possible to upgrade to two-way SMS.
Two-way SMS needs to be ordered from Custobar and Custobar will set it up with our SMS partner. The monthly fee is currently 40€ / month for the upgrade.
Two-way SMS is switched “on” by replacing the sender name with the configured phone number in the advanced settings. To switch it “off”, simply replace the sender name back.
Note that the number must be given in normalized form, beginning with the + sign (+358123456789 for Finland). Also, for non-numeric sender names, there is 11 character limit.
The biggest benefit of a two-way SMS is that it gives customers the option to directly opt-out from SMS marketing. It is possible to use API imports or manually change the SMS permission, but letting the customer do it is only possible with a two-way SMS number.
Two-way SMS also makes it possible for customers to ask different things using SMS replies to your campaigns, for example they can fetch their own loyalty member number by sending an SMS with “club”. A new SMS is sent in response with their unique ID.
With two-way SMS, when enabled, you can also send the Customer Satisfaction Survey to your customers, and they can then respond directly with a number from 0-10, after which they will receive a second SMS where they can comment freely. This can be used when a customer buys an item from the store or contacts the support line for example.
Should you have specific needs, custom logic can be setup with Custobar staff, to have specific answers trigger specific actions. SMS unsubscribe and Satisfaction scores logic are configured by default.
Another feature is that the number will also look like any other local mobile number from the designated country, and normal SMS charges are applied when the customer replies.
Please note! Since the SMS is displayed as originating from a regular phone number, it is important to always sign and specify the sender inside the message body. This will avoid a situation where the customers cannot determine which company the SMS originated from.
User Guide
Main views
- Customer 360° view layout configuration
- Customers view
- Customer page symbols
- Products view
- Events view
- Dashboard view
- Cohort Analysis
- In-store interface
- Sales heat map
- Pin code for in-store interface
- Customer change history
- The new search blocks
- Sales view
Email campaigns
- Campaign statistics view
- Create your own template with the template designer
- Custom utm_source tags
- How to add coupon codes to your campaign
- Customer satisfaction survey
- Unsubscribe survey & report
- Email sender authentication
- IP address warmup
- Product recommendations
- UTM Tags
- How to purchase email or SMS credits?
- Creating and editing a template
- Audiences in Custobar
- Create a campaign for a fixed recipient
- How to use Custobar stickers on product images
- Creating an email campaign action — Whole process
- Link an Unsubscribe page to a mailing list
- Call to action email module
- A/B testing in Custobar
- Email campaign video tutorial
- Email content editor video tutorial
- Template designer video tutorial
Banner campaigns
- Setting up banner campaigns
- Campaign statistics view
- Audiences in Custobar
- Create a campaign for a fixed recipient
SMS campaigns
- Creating an SMS campaign action
- Campaign statistics view
- How to purchase email or SMS credits?
- Audiences in Custobar
- Create a campaign for a fixed recipient
- Two-way SMS
External campaigns
- Campaign statistics view
- Audiences in Custobar
- External campaign configuration for data extraction
- Create a campaign for a fixed recipient
- Creating an External Campaign Action
- Google Ads Customer Match integration
- Google Ads Customer Match integration tutorial video
Push campaigns
- Campaign statistics view
- How to set up a push action
- Audiences in Custobar
- Create a campaign for a fixed recipient
Add-ons
- How to add coupon codes to your campaign
- Product recommendations
- How to use Custobar stickers on product images
Data integrations
Importing and updating data
- Updating data of multiple customers at once
- Adding a new user to Custobar
- Deleting customers in bulk
- Adding, updating and removing customer's mailing lists
- How to send events from a website
- Promoting customers
- Setting up Custobar - Zapier integration
- Data import file templates
