How to define the audiences for your Next predicted sale date automations in Custobar?
Looking to take a step towards hyper-personalisation and increase conversions while reducing churn? The key is using the Predicted next sale date metric , which estimates the calendar date a specific customer is most likely to make their next purchase.
This metric allows you to shift from broad segmentation to precise, intent-based segmentation , enabling you to target customers with the right message at the perfect moment—automatically. This approach can help you nudge customers towards a purchase, shorten the sales cycle, and reduce churn.
Step #1. Set up the Next Purchase Nurture Automation
The Next Purchase Nurture Automation is designed to reinforce the buying rhythm and can shorten the purchase interval.
How it works: This involves sending a gentle reminder or personalised product recommendations 5-7 days before the predicted next sale date. The goal is to ensure the customer completes their purchase cycle with your brand.
Combine with: You can enhance this automation by combining it with features like product recommendations or the RFM Matrix.
Step #2. Create the Flash Win-Back Automation
Use the Flash Win-back automation as a high-impact retention strategy for customers who have missed their predicted purchase window.
How it works: Send this automation 1–3 days after the predicted next sale date. It should contain a clear incentive for purchase, such as a small discount or free shipping, to recover the customer.
The benefit: This automation improves retention, protects the Customer Lifetime Value (CLV), and shortens the time to the next sale.
Combine with: Like the nurture automation, this can be combined with features such as product recommendations or the RFM Matrix.
Watch the video guide to create an audience for your automation: