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How to get automatic campaign statistics for C-level reporting in 3 easy steps?

Looking to streamline your campaign analysis and provide regular, high-level reports to your management or team? 

Custobar's Campaigns Statistics API provides a seamless solution to automatically transfer all your detailed campaign statistics to third-party software like Power BI, Segmental, Snowflake, Tableau, or other BI tools, allowing you to create the automatic, regular C-level or team reporting you need. This approach gives you automatic campaign statistics the way it suits your business best.

1. Get all the campaign data you need

The Campaign Statistics API makes the same comprehensive campaign data visible in the Custobar campaign reporting user interface available for export.

This includes four key categories of information:

  • Campaign Info: Information such as the campaign name, type (kind), state, and associated folders.

  • Permissions: Details on Push & Marketing Permissions.

  • Statistics: Stats on audience engagement, events (like clicks, opens), and sales data.

  • Product Sales Data: A detailed breakdown of revenue, units sold, and category-specific data.

2. Integrate with your preferred BI software

The API is designed to easily transfer this comprehensive data to third-party software for further analysis and insights.

Third-party software you can integrate with includes:

  • Power BI

  • Segmental by 70/30 Digital

  • Snowflake

  • Tableau

  • Other BI tools

3. Create high-value, automated reporting

Once the data is seamlessly transferred to your chosen BI tool, you can set up automatic, regular reports for the management or team.

By using a BI tool, you can:

  • Analyse data and gain further insights.

  • Create C-level or team reporting about campaign performance.

For technical implementation, a developer guide is publicly available: How to retrieve data from the Campaign Statistics API?

Final thoughts

Failing to automate your campaign statistics transfer means more manual work and delayed insights. With Custobar's Campaigns Statistics API, you can easily provide the management and team with the automatic, high-value campaign performance reports they need to make data-driven decisions.