Custobar's system provides accurate insights into audience engagement by focusing only on genuine, intentional customer interactions. This guide explains how the click tracking functions to give you a precise measure of customer activity, enabling you to make data-driven decisions for your marketing efforts.
Precision in email click tracking
Custobar's click tracking functionality is designed to deliver the highest possible accuracy by automatically filtering out deceptive data:
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Filters for automated clicks: The tracking system automatically weeds out automated clicks originating from email provider security systems, particularly those associated with services like Microsoft Outlook. These automated interactions do not reflect genuine customer interest.
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Focus on intentional engagement: By excluding automated activity, the reported number of clicks represents actual, intentional user interactions. This ensures the click data you rely on is a true measure of customer engagement.
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Precise campaign view: The resulting accurate click data provides a precise view of both campaign performance and customer behavior. This allows for a clear distinction between active and passive customers, supporting better-informed optimisation of future content and targeting strategies.
- Impact on click maps: This refined accuracy also directly affects the visual representation of your campaign data. The click map reflects genuine customer interest by highlighting areas of the email that human users actually interacted with, providing a more reliable view of content performance.
