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The only
marketing platform
for retail

Custobar is the only sales and marketing platform designed with retail at heart from the very beginning.

Simply stated, we gather all your customer, sales and product data from every source, and put it where it’s most powerful – in your hands.

The only marketing platform for retail

Let your own data boost your sales

With highly effective degree of automation, you’ll be able to reach out to customers in the way that suits them best – telling them about the products and promotions you can be sure they’ll want to hear about.

Key benefits for retailer
  • Focus more on profitable actions
  • You’ll will be meaningful for you customer
  • Campaigns will be done quickly
  • See a real 360 view to customer
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“From big stock listed retail companies with hundreds of stores to smaller dynamic ecommerce players have identified the need to know their customers and use all touch point data, from all sources, effectively for targeted marketing.”
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“One of Finland’s most beloved design brands, uses Custobar to bridge the gap between face-to-face retail encounters and online customer behaviour. If only every multi-channel campaign were this effective.”
See how it's done
Pentik
An international interior design retailer
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“We are often ask which ad agency we use to create our e-mail campaigns because they look so good. The surprise is great when we tell them about the task we do with Custobar.”
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Baiks
The largest cycling center for the whole family in Finland
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“Our staff sends 100-200 different messages per month through Custobar. The secret is that it is so easy and motivating to use. You see the results the following day. Sometimes the conversion rates are just insane; 40% is not unheard of.”
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Jyri Lipponen
Founder, Levykauppa Äx

Custobar in a nutshell

All your data – from every retail touch point

All your data –
from every retail touch point

Whatever customers do in your stores, on your site, and in each of your sales and marketing channels, Custobar is listening.

The retailer’s secret weapon

The retailer’s secret weapon

We analyze your data automatically, and then put it to work for you.

Hit customers where they live

Hit customers where they live

Custobar generates campaign segments based on how your customers shop, how they respond to marketing in different media; and how they behave online.

Refine and repeat

Refine and repeat

Track the results in actual sales numbers – making it easy to repeat successful campaigns – seasonally, for example, or automated for regular dispatch – making improvements as you go.

How to multiply your sales conversions by 10

Example from a bookshop
Do...
Do...
  • 1. Pick an upcoming book release
  • 2. Create a micro-segment of customers who have:
    • bought products from the same author
    • browsed related product pages
    • Shown interest in a special category (i.e Nordic Noir)
      • 3. Create an appealing message and send
      • 4. Repeat with another book
...and you will get
...and you will get
  • Better email deliverability
  • Better service for customers
  • Smaller marketing-list churn rate
  • 10x sales conversion compared to mass mailing

Features that can make you a sales champion

Do you sell both in retail stores and online? Do you have a loyalty program? Custobar is the only salestool that collects data from all sources. It can turn anyone into a sales champion.
Powerful segmentation tool

Powerful segmentation tool

Pick target groups based on their customer behaviour: offline purchases, online purchases, web browsing, buying behaviour or any other customer touchpoint data.

360° view of every customer

360° view of every customer

Use statistics such as amounts and values of purchases, life-time value and purchases in different categories.

Multi-channel campaigns

Multi-channel campaigns

Thanks to our easy-to-use interface, you can build a targeted campaign in just a few minutes, no expert skills needed.

Campaign statistic

Campaign statistic

Custobar closes the loop by showing results that you can compare to your targets.

Powerful automation

Powerful automation

Dynamic targeting means that messages are posted to customers as soon as they fill certain target group criteria. The criteria can be dynamically altered.

Product recommendations

Product recommendations

Create personified product recommendations that can be used in customer service, in the web shop and in direct advertising.

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