Marketing tools come with ready-made marketing data reports that typically cover most sales, customer service and marketing needs. However, when you want to combine marketing data with other business data or you need specialised domain-specific reports, you can enrich your reports by using a data integration service.
As fashion retailers work in one of the most competitive industry, knowing and reaching the target audience is crucial. Customer data can help fashion marketers to find their most important customers and target them the right content in the right channels.
In this Customer Data Platform (CDP) white paper, we’ll explain with concrete examples what the key capabilities of CDPs are, which problems it solves, and why utilizing data is vital for your business.