Send messages through email, direct mail, SMS, online and social media. Understand the customer's preferences and life-cycle in all interactions.
When a real person sends a relevant message at the right time, it doesn’t feel like advertising but a favor. No wonder Custobar conversion rates are often 10x compared to traditional campaigns.
See every individual customer in the light of online data, offline data, marketing data and customer service data.
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THE CHINESE WILL WIPE US OUT! This desperate battle cry echoes in Scandinavia again and again. Still, we believe that local retailers have a chance, if not a great opportunity. We dug out our textbooks for a SWOT analysis to describe "The Retailers Opportunity." Here we go!
The retailer's staff knows local culture, local people and local passions.
The retailer has showroom / pick up point / return point.
The retailer has data piling up, but no skills to use it.
The retailer can’t utilize modern communication channels.
The retailer has knowledgeable (and sometimes idle) staff.
The retailer will be overrun by global giants or smarter locals.
Global giants can have 1000s of people in IT and data analytics / return point.
Do or die: Start using data, start using modern communication channels and start capitalizing the potential in your staff.
While sales automation conquers the world, only Custobar has built a sales tool from staff's point of view. Your staff knows your customer's heart beat. Give your staff actionable customer data and access to modern communication channels. Magic will happen.
Making sure your customer data is up to date is not only an increasingly necessary legal requirement: it also has distinct business advantages.
Custobar has inbuilt features to help you comply with General Data Protection Regulation (GDPR), an EU directive which will come into force in 2018.
This includes limiting system access to personal data to a need-to know basis, giving customers easy access to their own information, and minimising manual processing. This all leads to more accurate customer data, reduced effort, and better data security.
Are you prepared for 2018? Read more about GDRP for retail.