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In today's retail environment, the key to success lies in understanding your customers. The rapid expansion of digital channels has transformed each customer into a complex data puzzle. Operating with incomplete data will only produce incomplete results.
In this white paper, we provide guidance on how consumer businesses can navigate data protection regulations while effectively utilising customer data for targeted marketing.
Black Friday is now behind us, and the holiday sales season is in full swing. We are excited to announce that the November 2023 product updates, including Periodic Data Updates, for Custobar are now live!