4 genius ways marketers are using forms, banners and pop-ups

Want your marketing to pack a bigger punch? Custobar's upcoming forms, banners and pop-ups feature can make it happen. Whether you're trying to generate more leads, boost an event, or build excitement for a new launch, these are your secret weapons. Today, we're highlighting some brilliant ways they can fuel your campaigns. Let's talk leads, conversions, and killer experiences. 🎉 

1. Get more leads with exclusive content 

Give customers a reason to share their email addresses by offering something irresistible. For example, a fitness equipment company could offer a free e-book of home workout tips through a well-designed sign-up form. The form looks great as a pop-up or banner embedded in your website, and customers will get their hands on the free e-book immediately after signing up. Complete the process in Custobar with an email automation that sends the book to your new customer's inbox.

2. Drive attention and attendance

Planning an event like a live music night at a café? Banners are the perfect way to boost attention or attendance. For instance, a coffee shop could display a banner about its upcoming live music evening on its website.

Banners are eye-catching and can quickly grab the attention of potential customers. They also serve as a reminder for those who may have seen the event but haven't yet purchased tickets or made plans to attend.

3. Announce big news (and keep them hooked) 

Got a new store opening? Shout about it like you mean it! A retail brand could use a targeted pop-up on its homepage announcing the launch. At first, you can display Custobar pop-ups and banners to identified or unidentified website visitors. Still, later on, you can target content more precisely. For example, to all contacts you already have in a certain city!

4. Email doesn't suit everyone best - Collect SMS marketing permissions

SMS marketing is one of the most direct and effective ways to reach your audience, and gathering SMS leads is easier than you might think. Try adding an engaging pop-up lead collection form on your site, offering something irresistible, like a discount code or exclusive access to content, where visitors can easily enter their phone numbers. Don't forget to reassure them you're not spamming and highlight the value they'll get from signing up. 

SMS campaigns boast a high open rate and can be targeted in Custobar, especially to customers you can't reach by email. When paired with thoughtful offers, you're keeping customers in the loop and right in your sales funnel. Start building those SMS lists—you'll be surprised how quickly they can grow!

Why Custobar's forms, banners and pop-ups are perfect for these use cases 

With Custobar's upcoming forms, banners and pop-ups feature, you're not just collecting customer data but genuinely connecting with your audience. Whether you're using banners, pop-ups, or embedded forms, here's what you'll love about it:

• Stunning designs: Create attention-grabbing pop-ups or banners with customised CTAs that match your brand vibe.
• Better data, better targeting: Use forms to gather the right customer insights that turn casual sign-ups into all-star conversions.
• Frictionless UX: No one likes clunky forms. Ours are smooth and easy to use (because that's how they should be).

Want to see the magic in action? Check out our other blog post for a preview of the new campaign editor. 😄