Achieving remarkable results through SMS Marketing: three client success stories

When done right, text messages can be a vital part of your digital marketing strategy, offering direct and personal engagement with your audiences. In this blog article, we introduce three client success stories showcasing the results of their successful SMS Marketing campaigns.

SMS remains highly efficient for communication

While it's tempting to focus all our marketing efforts on social media and the extensive reach of Google Ads, let's not overlook the power of SMS. In a world flooded with notifications, text messages emerge as a beacon of clarity. Why do SMS notifications capture our attention? Because they're rare. When you receive a text message, you're compelled to read it. Can the same be said for every social media ad? Probably not.

SMS stands out as a uniquely effective communication channel. Its rarity ensures your message reaches and resonates with your audience. So, if you aim to cut through the noise and make a lasting impression, consider the undeniable impact of SMS Marketing.

Case #1 - Leveraging SMS to engage customers who ignore emails

An electronics industry firm consistently engages in SMS Marketing. They targeted 31,000 customers who had not engaged with their email campaign with an SMS initiative. This approach generated sales exceeding 200,000€ solely from the SMS campaign. The conversion rate surpassed 9%, with the campaign's distribution expenses amounting to approximately 1,300€.

Case #2 - Reactivating passive customers through SMS

An interior design firm engaged their inactive customers by sending them an SMS with a discount code. This strategy effectively reactivated customers who had not purchased recently, as the sales generated from the SMS campaign amounted to nearly 300,000€. The cost of deploying the campaign was approximately 2,800€.

Case #3 - Initial attempt at SMS Marketing

For the first time, a homeware store experimented with SMS campaigns in their marketing strategy. They launched an SMS campaign targeting approximately 7,000 customers who had either shown no prior interest in their products or had not made a recent purchase. This strategic move resulted in sales exceeding 10,000€ from just a single campaign, with a modest expenditure of around 300€.

How to plan and send an SMS campaign from Custobar in five easy steps

1. Get in touch with support@custobar.com to activate the SMS campaign feature. It’s included in your Custobar subscription at no extra charge.
2. Pick the campaign audience carefully. For example, try reaching out to those customers who haven’t been opening their emails or are passive in their purchasing behaviour. You can win them back.
3. Craft a message of max. 160 characters and avoid special characters. You can do longer, too, but that will increase the campaign cost.
4. Include a call-to-action and a link to purchase, ensuring better conversion.
5. To enable two-way SMS campaigns that your customers can reply to, read more in our two-way SMS user guide and get in touch with support@custobar.com. This feature is available for Custobar Plus subscribers only.