Upgrade your Shopware 5 to Shopware 6 and keep or get the Custobar integration for improved customer experience

Shopware, one of the leading providers of eCommerce platforms, has announced that it is discontinuing support for Shopware 5. This means that online shop owners who have been using Shopware 5 so far should switch to Shopware 6 to continue getting updates, bug fixes and access to new features.

In this blog article, you will find out why your company should be migrating from Shopware 5 to Shopware 6. You will also learn about the Custobar integration optimised for Shopware 6, because we trust that you, too, want comprehensive functions for better customer experience.

The benefits of upgrading from Shopware 5 to Shopware 6

Switching from Shopware 5 to Shopware 6 offers online shop owners a variety of upsides. Shopware 6 is based on the latest technology and offers higher performance and security compared to Shopware 5. Shopware 6 also provides various new features that can help improve the online shop and enhance customer engagement. The new features include, for example,

an improved content management system
advanced search and filter options, and
improved checkout features.

In addition to technological progress and new features, Shopware 6 supports the latest developments in eCommerce and offers improved integrations with third-party tools such as Custobar, a Customer Data Platform (CDP) and Marketing Automation solution.

The Custobar integration for Shopware 6

Custobar is a Customer Data Platform that helps companies provide a true omnichannel customer experience. With the Custobar integration for Shopware 6, online shop owners can import customer data from Shopware 6 into Custobar and use this data for customer segmentation, marketing campaigns and automations. Customer data is enriched and made accessible in a single, user-friendly interface. With Custobar's integrated email marketing tool, online store owners can quickly and easily create and automate multichannel communication campaigns.

The Custobar integration is available for all supported versions of Shopware 6 and offers a wide range of features to improve customer experience as well as automate and optimise all marketing efforts. The Custobar CDP features include, but are not limited to:

Accessible customer data. The integration allows access to customer data from Shopware 6 to create personalised and target group-specific multi-channel campaigns in Custobar.
Combining customer data from different channels. By synchronising customer, product and sales data from various channels, dynamic target groups can be created to increase conversion rate. Offline (brick-and-mortar stores) and online channels can be easily combined.
Enriching customer data. Customer data from Shopware can be combined with other data sources, such as PoS or mobile apps, to obtain a 360° view of customers.

As a European company with server locations in Finland and Germany, Custobar is also fully GDPR-compliant.

Need help with the transition?

Upgrading from Shopware 5 to Shopware 6 can pose some challenges, as it is a comprehensive upgrade. It requires careful planning, preparation, and review of expansions and adjustments to ensure everything works smoothly. If unsure, it is advisable to involve experienced developers or agencies to get professional assistance with your upgrade from Shopware 5 to Shopware 6.

At Custobar, we have an extensive partner network with competent technology partners who can assist you to migrate from Shopware 5 to Shopware 6 and to implement Custobar. Our partners are here to help you with their expertise to make the upgrade process as smooth as possible and to ensure that your eCommerce platform works optimally.

More information

Marketing Automation and Customer Data Platform for Shopware 6 Custobar on Shopware’s Website