Platform / Customer data platform
Data in & out
Benefits
- customizable data schema for your particular business needs
- all customizations to data schema are available immediately when creating customer audiences and triggering rules
- no need to buy customization work
Features
- configure data schema with custom data properties – and even entire schema types – through an easy to use interface
- define data schemas for customers, digital engagement, products, and sales
- validate the imported data against the data schema
- create calculated values based on the data
- create transformation rules for the imported data