RFM matrix

Discover the most relevant customer segments with Custobar's RFM matrix

Custobar's RFM Matrix offers instant insight into your customer segments. Effortlessly identify new, VIP, passive, and lost customers like never before!

From customer data to actions that matter

Custobar users can identify the value and the potential of different customer segments in just one look. Our unique RFM Matrix shows you in one dashboard view your VIP, new, passive, and at risk (of being lost) customers. You can then create marketing campaigns and multi-channel communications to reach these different customer segments.

The RFM Matrix dashboard even lets you compare their statistics and immediately see where most of your revenue is coming from. You, too, can take out the guesswork of these common concerns once and for all:

Who should we target when we talk to our best customers or activate the passive ones? You will know who they are, making it easier to get up close and personal with them. Regardless of the type of your campaign, marketing, customer retention, or otherwise.

Has the number of active customers been increasing or decreasing lately? The RFM Matrix dashboard is a great way to keep track of customer development in each customer segment.

Are we crossing the infamous eCommerce valley of death with our customers or not? And if our customers are not returning after their first purchase, is that true for most or just some of our customer segments? Statistics show that up to more than 80 percent of first-time buyers don’t return after a seasonal sale, such as Black Friday. Since the cost of acquiring new customers is some 6 times more expensive than getting customers you already have to buy again, take a look at the RFM Matrix dashboard and target your marketing efforts there. After all, it might be a money-worthy idea to analyse when they drop off the customer journey, and how you can cut your losses, that is, salvage the resources put into getting the first and only purchase.