Sanoma audience

Sanoma custom audiences for smarter, cheaper and more efficient marketing campaigns

Custobar has a native integration with the Sanoma ad platform, the largest media company in Finland. Hence, this feature is a powerful integration that enables maximum marketing visibility and impact for large and small target audiences.

Sanoma Custom Audiences offers another new medium to reach customers whose information you have in customer data platform. Having the integration means that custom audiences can be created in Custobar and pushed to the Sanoma ad platform to:

Specific customer segments

Target your ads to specific customer segments utilising your own 1st party data. Your customer segments might consist of VIP customers, passive customers or customers who don’t open emails or don’t have SMS marketing permissions.

Personalised retargeting campaigns

Exclude your active customers from receiving ads, which saves costs and increases customer engagement when customers who already have your products are not targeted with ads about them.

Lookalike audiences

You can create lookalike audiences using Sanoma’s algorithm. That means cost efficient targeting to potential would-be customers instead of showing your ads to all 311 million weekly viewers.

Detailed insights

Use Sanoma’s analytical tools to get media profiles of those customer segments (audiences) you push to Sanoma from Custobar. That enables you to understand the online and offline consumer behaviour and media usage of the segments using Sanoma analytics services.

Since Sanoma is the leading Finnish multi-channel media company, your ads can appear on newspapers, magazines, tv and radio channels, and mobile media. You can use your customer data in targeting video ads as well as display ads in the Sanoma network. You also get the possibility to measure both offline and online sales conversion of the campaigns.