Blog


Webwinkel Vakdagen 2020 in Utrecht

On the 29th and 30th of January, it’s once again time to attend Webvinkel Vakdagen, the biggest e-commerce event of the Benelux.

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Marketing is neither a lottery nor science fiction in 2020

CMO blog about how to use marketing technology efficiently

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November 2019 - Release notes

Data import Wizard, Push action forms, feature rich update!

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October 2019 - Release notes

Template designer, email module visibility and more!

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The 5 ingredients in the not-so-secret-sauce of success in the restaurant business

Customer data has been the quickly growing focus of all consumer businesses. Collecting data and storing it in CRMs (customer relationship management) no longer cuts it.

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Create revenue with the effective use of multichannel customer data in 3 steps

Digitalization and global competition is changing the business environment. It is therefore a must for B2C businesses to utilize their customer data to the maximum. Learn the three steps that enable you to do so.

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Retail marketing is changing - are you keeping up?

Custobar, Sniffie Software, Google and Woolman engaged retail trade leaders in an event on changes in retail marketing on the 29.8. Take a sneak peak in the key takeaways!

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August 2019 - Release notes

You are the master of your Data! Configure what you want to retrieve from Custobar and more with the latest features...

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July 2019 - Release notes

Email templates, date picker on campaign view, loyalty card activity...

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Towards zero tolerance for customer harassment with retargeting ads and pixels

With Custobar you no longer waste money on retargeting ads for offline buyers.

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Online retailer, you no longer have to walk through the valley of death

What if I told you that you can double your sales by focusing all your marketing efforts on your old clients?

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Join us at an upcoming webinar

Double your sales in the next high season by Customer Data Expert Aleksi Montonen

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You have a gem in your hands – use it well

Acquiring a new customer costs you six times more than keeping an existing one. Read how gamification helps in retail.

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May 2019 - Release notes

Customer search and detail view renewal, stickers, audience-specific email blocks, customer data retrieval...

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Once again f*cked with the old season stock?

Retailer, speed up your season sales with these tips.

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Baby steps from outbound to inbound

We are on a transformation journey from outbound to inbound! Recently Heidi Haila joined us as CMO to speed up the change from a marketing perspective - read Heidi's thoughts on the journey with us so far!

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April 2019 - Release notes

Integrate Shopify seamlessly to Custobar with an add-on, create push automations and campaigns...

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Research Online, Purchase Offline

ROPO (research online, purchase offline). The majority of shoppers research online before making their buying decisions. Read how you can use to take advantage of the ROPO effect.

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How to send abandoned basket messages

How to recover abandoned shopping baskets

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Kekäle only sends their print catalogues to the right customers

With a 20 % smaller target audience we made 20 % more sales. This customers case shows why and how they are sending printed catalogues instead of relying exclusively on digital advertising.

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Identifying your customers in the physical store

Three effective ways to identify customers in the physical store with Custobar.

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Customer Data Platform 2019

CEO Tatu Kuivalahti explains why it’s more important than ever to get the best out of your customer data.

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Custobar as a CRM solution

Key features of the Custobar CRM solution for retail

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Customer lifetime value in Custobar

See how we calculate the customer lifetime value

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Do you know which platform Santa Claus uses?

The true omni-channel guru trusts Custobar for his needs.

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A new feature available: The Customer Satisfaction Survey

An easy and powerful satisfaction survey for retail available now

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How segmentation can multiply your sales conversions by 10

Ten times the sales conversions – half the effort

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The RFM matrix helps you turn customer data into effective actions

Want to target your best customers? Custobar makes it a breeze.

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5 tips for successful holiday campaigns for retail

Read how to boost your Christmas sales.

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GDPR for retail

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