Blog
Stay on top of what is new and upcoming in the field of B2C services and ecommerce - read our blog! Exciting Custobar application insights, inspiring customer cases, and monthly release notes, too, to ensure that you are getting your money’s worth.
November product updates
Black Friday is now behind us, and the holiday sales season is in full swing. We are excited to announce that the November 2023 product updates, including Periodic Data Updates, for Custobar are now live!
December 4, 2023
Boosting e-commerce engagement: Proven strategies to transform passive customers into active shoppers
Converting inactive customers into engaged ones is a crucial strategy for any business. These customers, although they may seem small, often make up a significant portion of your client base. In this article, we will present four powerful tactics to motivate these customers and emphasise the importance of this initiative.
November 30, 2023
October product updates
Here you go - our latest product updates for October 2023. Our dedicated teams have been working their bums off to enhance your experience with Custobar. Discover how Custobarians turn lemons into an integration, and get ready to be amazed!
November 8, 2023
More visibility to your open rates
At 58% in 2023, Apple has the majority of the email client market share. It's used by more than half of the world's email users to send and receive emails. And the new Mail Privacy Protection (MPP) changed how we traditionally handled "Mail Opens". This blog post aims to clarify the open rates and their rationale.
November 7, 2023
Crafting loyalty beyond Black Friday: The untapped potential in retail and e-commerce
If you happen to be an e-commerce manager, CMO, or marketing manager, then you undoubtedly understand the significant influence that Black Friday & Cyber Monday (BFCM) wield over sales. These highly anticipated shopping events create an unparalleled wave of customer engagement, as irresistible discounts entice shoppers to inundate both online and brick-and-mortar establishments.
November 6, 2023
September product updates
Ready to learn more about Custobar's September 2023 updates? Read on and join us on tour about our shiny new features and enhancements. Don't just stay on the surface, jump in the deep end with us!
November 2, 2023
![Discover the power of Custobar's email template designer: An introduction to four new email templates [video]](/image/fbce7655-3b6d-4cb3-a494-d1ec4d8f4d08?key=small)
Discover the power of Custobar's email template designer: An introduction to four new email templates [video]
Elevate your email campaigns with our new email templates, designed exclusively for marketing professionals like you, using Custobar's innovative email template designer. Watch our brief video introduction and witness the versatility of Custobar's email template designer first-hand.
October 30, 2023
Machine opens are no longer counted in the campaign statistics
We made a necessary modification due to issues of inflated open counts caused by machine opens, including instances where the MAIL_OPEN events predated the MAIL_DELIVERED touchpoint.
October 18, 2023
4 reasons to increase price transparency before Black Friday
Your customers are likely sceptical about your Black Friday deals. According to a survey conducted in Finland, over 70% of consumers found the Black Friday deals in 2022 unreliable. But how can marketing and e-commerce managers counter these concerns?
October 16, 2023
Service maintenance in October and November 2023
Custobar has a planned a service maintenance routine affecting your environment on one night in October or November. Custobar’s IP address will change during the maintenance break, which may require your action. Please read the instructions carefully.
October 13, 2023
Stand out on Black Friday with Custobar's email template designer
The holiday season is just around the corner. It's time to gear up for the biggest shopping events of the year: Black Friday and Cyber Monday. How can you ensure that your email campaigns cut through the noise and drive results?
October 11, 2023
Exciting feature update: Custobar now supports seamless integration with WooCommerce
We are excited to unveil a major improvement to Custobar's integration with WooCommerce, the popular e-commerce platform.
September 29, 2023
We updated our template designer: create dreamy email templates without the need to imagine it all
Custobar’s email template designer’s most excellent feature, the possibility to create modular, easily adaptable email templates, has also been one of its downfalls in Custobar users’ minds in the past . Why?
September 29, 2023
Enhanced Product Recommendations feature: Simplifying implementation and improving outcomes
From the very beginning, we understood the value of Custobar's capability to collect purchase data from various channels, both offline and online, extending beyond just e-commerce. This gave us a distinct advantage in delivering personalised product recommendations to our clients.
September 1, 2023
Boost customer engagement with hyper-targeted campaigns
Check out our easy step-by-step to create hyper-targeted email campaigns to boost your customers' engagement.
August 15, 2023
New Omnibus price feature for more transparency in sales campaigns
The Omnibus directive requires merchants to inform consumers about the lowest price of a product within 30 days alongside discounted prices or discount percentages. Thanks to a new feature, you can soon show the historically highest and lowest prices in your Custobar campaigns!
August 4, 2023
Flow Solutions X Custobar: Focusing on quality over quantity
Several factors drove the decision to partner with Custobar. Flow Solutions sought to expand its network of partners while focusing on quality over quantity. Instead of pursuing a broad network, they aimed to establish strategic alliances with a few partners who could enhance their services.
July 13, 2023
Improve these 4 areas in marketing by 1% each for significant gains
According to Sir Dave Brailsford, the former performance director of British Cycling, if you make 1% improvements in a wide variety of tiny areas, the results will accumulate into extraordinary gains in performance. What would this mean to your marketing actions? And what could the results look like?
July 11, 2023
Are Bargain Hunters gnawing at your bottom line and can you identify them?
Marketing Week reported, that the British online fashion retailer Asos identified 6 percent of its active customers as having a disproportionately negative impact on profitability. Long-time losses are due to the 6 percent's reliance on discounted items and returns. The harm to Asos' bottom line is substantial, over £100 million (almost 115 million euros).
June 20, 2023
Custobar announces Gold Technology Partnership with Shopware
Shopware, the leading ecommerce platform, and Custobar, a Customer Data Platform (CDP) and Marketing Automation system, are delighted to announce that Custobar is now a Gold Partner, and the first Gold tech partner in both Finland and the Nordics, with Shopware. This marks a new era in the Shopware and Custobar partnership.
June 15, 2023