Blog

Baby steps from outbound to inbound

We are on a transformation journey from outbound to inbound! Recently Heidi Haila joined us as CMO to speed up the change from a marketing perspective - read Heidi's thoughts on the journey with us so far!

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April 2019 - Release notes

Integrate Shopify seamlessly to Custobar with an add-on, create push automations and campaigns...

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Research Online, Purchase Offline

ROPO (research online, purchase offline). The majority of shoppers research online before making their buying decisions. Read how you can use to take advantage of the ROPO effect.

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How to send abandoned basket messages

How to recover abandoned shopping baskets

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Kekäle only sends their print catalogues to the right customers

With a 20 % smaller target audience we made 20 % more sales. This customers case shows why and how they are sending printed catalogues instead of relying exclusively on digital advertising.

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Identifying your customers in the physical store

Three effective ways to identify customers in the physical store with Custobar.

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Customer Data Platform 2019

CEO Tatu Kuivalahti explains why it’s more important than ever to get the best out of your customer data.

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Custobar as a CRM solution

Key features of the Custobar CRM solution for retail

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Customer lifetime value in Custobar

See how we calculate the customer lifetime value

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Do you know which platform Santa Claus uses?

The true omni-channel guru trusts Custobar for his needs.

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A new feature available: The Customer Satisfaction Survey

An easy and powerful satisfaction survey for retail available now

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How segmentation can multiply your sales conversions by 10

Ten times the sales conversions – half the effort

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The RFM matrix helps you turn customer data into effective actions

Want to target your best customers? Custobar makes it a breeze.

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GDPR for retail - The new personal data regulation is around the corner. Are you prepared for 2018?

The new personal data regulation is around the corner. Are you prepared for 2018?

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