Blog
Stay on top of what is new and upcoming in the field of B2C services and ecommerce - read our blog! Exciting Custobar application insights, inspiring customer cases, and monthly release notes, too, to ensure that you are getting your money’s worth.
Upgrade your Shopware 5 to Shopware 6 and keep or get the Custobar integration for improved customer experience
Shopware, one of the leading providers of eCommerce platforms, has announced that it is discontinuing support for Shopware 5.
April 19, 2023
What's up with Custobar in March 2023?
Custobar now connects with Facebook Conversions API, the RFM matrix looks nicer, email templates work better, and you can become a pro on product recommendations! And, of course, we improved security, too.
March 30, 2023
Action recommended: Fetching marketing permissions from Shopify into Custobar changes
Shopify has changed how you must collect email and SMS marketing permissions. As a result, we are updating Custobar's Shopify integration to reflect these changes. Your action is needed to ensure that your customer data stays correct.
March 9, 2023
Action recommended: Tighter API access security
We’re tightening the security of API access in Custobar. We are introducing personal, temporary API keys, and scoping API keys for integrations becomes mandatory.
February 8, 2023
What’s new in Custobar in December 2022?
Our gift to you this December is a secret weapon to become a Flow expert in a few clicks!
December 2, 2022
What's up with Custobar in November 2022?
We’ve been saying this all year, but yes, usability is still on our mind in November and one change in particular makes it easier to filter customer search results by relative date alongside exact dates.
November 3, 2022
3 ways to boost your sales on Black Friday using Custobar
Maximize your Black Friday sales with these tips and tricks using Custobar. You'll reap great benefits even if you aren't a user yet! PS. Check out the bonus tip, especially.
October 26, 2022
3+1 marketing tools businesses shouldn’t miss in 2023
In this article, we have gathered together four companies that offer solutions to the problems businesses face in their day-to-day operations, particularly from a marketing perspective.
October 19, 2022
What is Marketing Automation and how does it benefit your business?
Are you considering getting a Marketing Automation system for your company? Or, do you already have a system in place but are looking for ways to strategise it for creating customer engagement and increasing your ROI? We pretty much said everything and anything there is to say about the matter.
June 30, 2022
What’s up with Custobar in June 2022?
We’ve continued on the route of improving your Custobar user experience since our last news update. Some stuff is still in the pipeline, and some interesting bits and bobs are out! If you’re into Shopware 6, scroll down all the way to the bottom.
June 10, 2022
Out now! Find Custobar in Shopware 6 store
Psst! Shopware 6 open commerce platform can now be integrated into Custobar CDP and marketing automation platform!
June 1, 2022
Combining customer data and BI reporting tool for enriched marketing data reports
Marketing tools come with ready-made marketing data reports that typically cover most sales, customer service and marketing needs. However, when you want to combine marketing data with other business data or you need specialised domain-specific reports, you can enrich your reports by using a data integration service.
May 5, 2022
How to create a first-class ecommerce customer experience?
A good customer experience is front and center in business development. Due to the strong growth of ecommerce, the importance of digital touchpoints has increased. Therefore, an excellent digital customer experience is an important strategic goal. Constant measuring and continuous development help meet this goal.
April 20, 2022
Need to get rid of the old season stock?
Retailer, speed up your season sales with these tips.
March 16, 2022
What’s up with Custobar in February 2022? UX!
User Experience improvements done, and perhaps some more to come 🤫
February 8, 2022
Customer data is today’s marketer’s true competitive advantage
Customer data drives sales. It is data that increased Fiksuruoka’s revenue from 3,7 million euros to 12 million euros during the pandemic. Increased sales are just one of the business benefits you get from utilising customer data.
December 13, 2021
Why loyalty programs matter – your fast track to customer data and retention
A good loyalty program can boost your marketing efficiency, generate more sales and increase your customer retention – there’s a lot to win. In this post, we’ll quickly highlight the benefits of loyalty programs, give tips on getting started and showcase a couple of the best loyalty programs out there.
December 13, 2021
How to utilise customer data effectively in direct mail marketing & automations?
In the world of AI and automations, using print mailing in marketing can feel like a blast from the past. However, it is too often forgotten that all these three CAN be combined. Welcome to the world of data-driven print mailing, baby!
November 30, 2021
What’s up with Custobar in September 2021?
A lot was up with Custobar in September. We got excited about one new eCommerce platform and are soon ready to pilot it. We made it easier for you to stop emailing passive customers. And we made some improvements to the campaign stats, too!
October 15, 2021
The 3 Golden Rules of the importance of customer identification in consumer businesses for retailers, eCommerce, and brands
Whether you are a retailer, an e-tailer, or both, it is exceedingly hard to compete with prices, products, delivery times, or other services. The true competition lies in targeted and personalised marketing, and to do that you need customer data.
September 29, 2021