Blog

Stay on top of what is new and upcoming in the field of B2C services and ecommerce - read our blog! Exciting Custobar application insights, inspiring customer cases, and monthly release notes, too, to ensure that you are getting your money’s worth.

Power guide to e-commerce marketing automation

Power guide to e-commerce marketing automation

Marketing automation enhances online sales, engages customers, and minimises churn in a cost-effective manner. This guide provides 51 practical tips for maximising the advantages of e-commerce marketing automation.

March 5, 2024

December and January product updates

December and January product updates

To kick off 2024, we are excited to introduce a new chapter in Custobar’s monthly product updates post titled "Signals from the Future." This forward-looking piece is dedicated to giving you a sneak peek at the features and integrations we are working on to ensure Custobar not only meets but anticipates your needs.

February 9, 2024

Three things to know about email unsubscribes in 2024

Three things to know about email unsubscribes in 2024

In February 2024, Google and others are implementing many new requirements for bulk email senders. Guidelines that have been good practices in sending bulk emails will now be enforced, or else the senders' emails will fail to find their way into the inboxes of significant players like Gmail and Yahoo Mail.

February 1, 2024

Google and Yahoo Announce stricter requirements on bulk email senders

Google and Yahoo Announce stricter requirements on bulk email senders

Google and Yahoo have recently made an important announcement. Starting from 1st February 2024, they will be implementing more stringent requirements for senders of bulk emails. This significant step aims to effectively reduce the influx of spam messages.

December 15, 2023

Navigating the post-cookie era: Exploring alternative strategies for consumer businesses

Navigating the post-cookie era: Exploring alternative strategies for consumer businesses

European data protection law has revolutionised customer data handling, giving consumers more control and companies stricter requirements. The end of third-party cookies requires a thorough reassessment, but embracing these changes will lead to a more secure and privacy-focused digital environment.

December 13, 2023

November product updates

November product updates

Black Friday is now behind us, and the holiday sales season is in full swing. We are excited to announce that the November 2023 product updates, including Periodic Data Updates, for Custobar are now live!

December 4, 2023

Boosting e-commerce engagement: Proven strategies to transform passive customers into active shoppers

Boosting e-commerce engagement: Proven strategies to transform passive customers into active shoppers

Converting inactive customers into engaged ones is a crucial strategy for any business. These customers, although they may seem small, often make up a significant portion of your client base. In this article, we will present four powerful tactics to motivate these customers and emphasise the importance of this initiative.

November 30, 2023

October product updates

October product updates

Here you go - our latest product updates for October 2023. Our dedicated teams have been working their bums off to enhance your experience with Custobar. Discover how Custobarians turn lemons into an integration, and get ready to be amazed!

November 8, 2023

More visibility to your open rates

More visibility to your open rates

At 58% in 2023, Apple has the majority of the email client market share. It's used by more than half of the world's email users to send and receive emails. And the new Mail Privacy Protection (MPP) changed how we traditionally handled "Mail Opens". This blog post aims to clarify the open rates and their rationale.

November 7, 2023

Crafting loyalty beyond Black Friday: The untapped potential in retail and e-commerce

Crafting loyalty beyond Black Friday: The untapped potential in retail and e-commerce

If you happen to be an e-commerce manager, CMO, or marketing manager, then you undoubtedly understand the significant influence that Black Friday & Cyber Monday (BFCM) wield over sales. These highly anticipated shopping events create an unparalleled wave of customer engagement, as irresistible discounts entice shoppers to inundate both online and brick-and-mortar establishments.

November 6, 2023

September product updates

September product updates

Ready to learn more about Custobar's September 2023 updates? Read on and join us on tour about our shiny new features and enhancements. Don't just stay on the surface, jump in the deep end with us!

November 2, 2023

Discover the power of Custobar's email template designer: An introduction to four new email templates [video]

Discover the power of Custobar's email template designer: An introduction to four new email templates [video]

Elevate your email campaigns with our new email templates, designed exclusively for marketing professionals like you, using Custobar's innovative email template designer. Watch our brief video introduction and witness the versatility of Custobar's email template designer first-hand.

October 30, 2023

Machine opens are no longer counted in the campaign statistics

Machine opens are no longer counted in the campaign statistics

We made a necessary modification due to issues of inflated open counts caused by machine opens, including instances where the MAIL_OPEN events predated the MAIL_DELIVERED touchpoint.

October 18, 2023

4 reasons to increase price transparency before Black Friday

4 reasons to increase price transparency before Black Friday

Your customers are likely sceptical about your Black Friday deals. According to a survey conducted in Finland, over 70% of consumers found the Black Friday deals in 2022 unreliable. But how can marketing and e-commerce managers counter these concerns?

October 16, 2023

Service maintenance in October and November 2023

Service maintenance in October and November 2023

Custobar has a planned a service maintenance routine affecting your environment on one night in October or November. Custobar’s IP address will change during the maintenance break, which may require your action. Please read the instructions carefully.

October 13, 2023

Stand out on Black Friday with Custobar's email template designer

Stand out on Black Friday with Custobar's email template designer

The holiday season is just around the corner. It's time to gear up for the biggest shopping events of the year: Black Friday and Cyber Monday. How can you ensure that your email campaigns cut through the noise and drive results?

October 11, 2023

Exciting feature update: Custobar now supports seamless integration with WooCommerce

Exciting feature update: Custobar now supports seamless integration with WooCommerce

We are excited to unveil a major improvement to Custobar's integration with WooCommerce, the popular e-commerce platform.

September 29, 2023

We updated our template designer: create dreamy email templates without the need to imagine it all

We updated our template designer: create dreamy email templates without the need to imagine it all

Custobar’s email template designer’s most excellent feature, the possibility to create modular, easily adaptable email templates, has also been one of its downfalls in Custobar users’ minds in the past . Why?

September 29, 2023

Enhanced Product Recommendations feature: Simplifying implementation and improving outcomes

Enhanced Product Recommendations feature: Simplifying implementation and improving outcomes

From the very beginning, we understood the value of Custobar's capability to collect purchase data from various channels, both offline and online, extending beyond just e-commerce. This gave us a distinct advantage in delivering personalised product recommendations to our clients.

September 1, 2023

Boost customer engagement with hyper-targeted campaigns

Boost customer engagement with hyper-targeted campaigns

Check out our easy step-by-step to create hyper-targeted email campaigns to boost your customers' engagement.

August 15, 2023