What is a Customer Data Platform aka CDP?
Are you still wondering, what all the rave is about when it comes to Customer Data Platforms (CDPs)? Here you will find answers to what a CDP is, what it does, how it differs from other marketing technologies, and what benefits make it such a compelling companion to all your marketing needs.
How to take your marketing automation to continuous development mode
Many companies have a fantastic marketing automation platform but it is mostly used for manual campaign sends. Why are so many companies stuck with their marketing automation use and how can you move forward? In this blog post, you’ll find ideas on how to start continuous improvement – the phase where marketing automation actually pays off.
Ikaalisten Matkatoimisto found the right cure for Covid-19 induced travel fever - and their business
The Finnish travel agency Ikaalisten Matkatoimisto initiated several development projects to combat the havoc the coronavirus was wreaking on the travel and tourism industry. Increasing domestic tourism was an obvious development project, but one of the other projects was more outside of the box: virtual travelling.
18 brilliant SMS marketing ideas to copy
Compliment your marketing strategy with SMS marketing. Email marketing holds on, but not for all customers. Copy our best and proven SMS marketing ideas to execute brilliant SMS marketing campaigns.
What's new in Custobar in June 2021?
Here you can find what's new in Custobar and what kind of enhancements have been made lately!
What can a personalization engine do for you?
Using both personalization engine and customer data platform (CDP) together enables data-driven and personalized customer journeys. Read more about the software power duo in a guest blog by our partner Frosmo.
Personalised SMS marketing: examples of messages your customers will want to receive
SMS marketing is a great and nowadays unnecessarily wasted marketing opportunity. Personalised and targeted to the right customer segment, text message campaigns make the customer experience exceedingly superior.
How did our clients manage to get remarkable results with SMS marketing?
How big is the return on investment (ROI) you usually get from different marketing channels? Three of our clients revealed the results of their successful text message campaigns.
What's new in Custobar in April 2021?
Here you can find what's new in Custobar and what kind of enhancements have been made lately!
How to keep your online store secure?
Every day the media is reporting on some form of cyber attack or a case of online fraud. With the volume and magnitude of cyber attacks growing by the day, it’s clear that your store's security is paramount.
Software-off: CRM vs. CDP - is it time to throw in the towel yet, CRM?
If the rings change, the fighters may have to be changed as well. Which is the right choice for your business, CRM or the newcomer CDP?
How to easily make marketing automations and data updates?
In this blog, you’ll learn more about different marketing automations and ways to update your customer data with Custobar Flow.
Just out! Find Custobar in Magento Marketplace
Looking for a CRM, email marketing or a marketing automation tool for Magento? Now you can find Custobar integration in the Magento Marketplace.
Marketer, don’t let the death of the third-party cookie be your funeral!
Google has announced that it will be joining Safari and Firefox in blocking third-party cookies. The implications for marketers are vast and severe.
Custobar on Deloitte Fast 50 Technology list
We Custobarians are deeply honoured to be on the Deloitte Technology Fast 50, 2020 Finland list!
Improve customer experience with transactional messages
Learn what transactional messaging is all about, how it helps you to serve your customers better and saves time from unnecessary manual work.
How did a beauty chain improve conversions by 8X by using artificial intelligence?
Download the case study to learn how AI marketing resulted in better sales.
How to utilize CDP to improve your business during unusual conditions?
Many companies are facing problems during these turbulent times. We gathered you a list of ideas on how to use customer data platforms like Custobar for better communications and marketing, especially in this unusual situation. We hope these tips will make it easier for you to reach your customers.
Release Notes November 2020
This is what's new in Custobar! Improved customer satisfaction survey statistics, bulk deletion of customers and other enhancements.
Why clients choose Custobar over Klaviyo
Here are some of the most important reasons our clients have told us they've chosen Custobar over Klaviyo.
How to grow your bottom line with AI and customer data?
In this blog, we'll concentrate on the marketing perspective and business benefits of integrating AI to your customer data platform like Custobar.
How to utilize customer data when targeting Facebook Ads
Integrating Facebook to your Customer Data Platform (CDP) like Custobar, enables you to use your customer data when creating custom audiences on Facebook. In other words, you can use your first-party data and use this data to segment your customers and target them personalized campaigns.
Release Notes July 2020
Email and SMS live stats, image proxy settings, accidental volume sending prevention and other smaller enhancements to Custobar.
Custobar and Nordic Morning partner up
We are very excited to announce that we have officially partnered with Nordic Morning, the company specializing in driving digital growth through data-driven marketing.
May 2020 Release notes
Here's what's new with Custobar! This month we have updated the manual event import and made some minor user interface changes for campaigns.
What is Google Customer Match and how does it work with Custobar?
In this blog we'll explain what the Google Customer Match means and why it's important for marketers.
Abandoned cart email - When someone nearly makes a purchase, but not quite
Even the best online shops will have abandoned shopping carts, discarded by customers who’ve been browsing and clicking things into their carts. Do a quick test: are you taking care of your abandoned carts?
Cohort Analysis - The best tool for tracking customer retention
We all know that getting new customers is vital to keep the business growing. What’s equally important is retaining the customers you already have acquired by using your valuable time and resources. But to improve your customer retention, you need to know how to measure it. Meet the cohort analysis!
A new high margin business opportunity for retail chains
When preparing to return to a new normal after the outbreak of covid-19, companies will be eagerly looking for new ways to recover from losses with new business ideas. Retail is one of the industries that has gotten hit hard by the virus. Luckily, it possesses an asset that has largely gone unmonetized until now: a store space with an audience ready to shop.
Kyrö Distillery hand sanitizer launch – adapting at its’ finest
This is how Kyrö managed to rise from the challenging situation by helping both their business and society.
March 2020 Release Notes
March 2020 release of Custobar contains performance improvements in preparation for the next major feature update. The following additions have been made to the user interface.
Best way to title product recommendations - avoid intrusiveness
From a business' point of view, offering customers very personalized product recommendations makes sense. Why wouldn't you recommend products that each customer is most likely to purchase?
How to target marketing to customers who only buy from your physical stores?
When brick and mortar stores get deserted, ecommerce takes the first place as the main source of business. It’s time to implement new strategies for turning store visitors to online shoppers. Here are instructions on how to do it in Custobar. Even if you are using another customer data platform (CDP), here are also tips on targeting in general.
How can businesses survive the tough times by utilizing customer data?
Using customer data to make business decisions is now more vital than ever.
February 2020 - Release Notes
Bar codes for Customer 360° view, Open Graph tags for emails, Unsubscribe report, User account improvements & Tailoring product recommendations
Webwinkel Vakdagen 2020 in Utrecht
On the 29th and 30th of January, it’s once again time to attend Webvinkel Vakdagen, the biggest e-commerce event of the Benelux.
Strategic CDP Trends in 2020
We believe that 2020 will finally be the turning point in many B2C companies for smarter customer data management that will be turned into the improved customer experience.
Marketing is neither a lottery nor science fiction in 2020
CMO blog about how to use marketing technology efficiently
The 5 ingredients in the not-so-secret-sauce of success in the restaurant business
Customer data has been the quickly growing focus of all consumer businesses. Collecting data and storing it in CRMs (customer relationship management) no longer cuts it.
Create revenue with the effective use of multichannel customer data in 3 steps
Digitalization and global competition is changing the business environment. It is therefore a must for B2C businesses to utilize their customer data to the maximum. Learn the three steps that enable you to do so.
Retail marketing is changing - are you keeping up?
Custobar, Sniffie Software, Google and Woolman engaged retail trade leaders in an event on changes in retail marketing on the 29.8. Take a sneak peak in the key takeaways!
August 2019 - Release notes
You are the master of your Data! Configure what you want to retrieve from Custobar and more with the latest features...
Towards zero tolerance for customer harassment with retargeting ads and pixels
With Custobar you no longer waste money on retargeting ads for offline buyers.
Online retailer, you no longer have to walk through the valley of death
What if I told you that you can double your sales by focusing all your marketing efforts on your old clients?
You have a gem in your hands – use it well
Acquiring a new customer costs you six times more than keeping an existing one. Read how gamification helps in retail.
May 2019 - Release notes
Customer search and detail view renewal, stickers, audience-specific email blocks, customer data retrieval...
Baby steps from outbound to inbound
We are on a transformation journey from outbound to inbound! Recently Heidi Haila joined us as CMO to speed up the change from a marketing perspective - read Heidi's thoughts on the journey with us so far!
April 2019 - Release notes
Integrate Shopify seamlessly to Custobar with an add-on, create push automations and campaigns...
Research Online, Purchase Offline
ROPO (research online, purchase offline). The majority of shoppers research online before making their buying decisions. Read how you can use to take advantage of the ROPO effect.
Kekäle only sends their print catalogues to the right customers
With a 20 % smaller target audience we made 20 % more sales. This customer case shows why and how they are sending printed catalogues instead of relying exclusively on digital advertising.
Identifying your customers in the physical store
Three effective ways to identify customers in the physical store with Custobar.
Customer Data Platform 2019
CEO Tatu Kuivalahti explains why it’s more important than ever to get the best out of your customer data.
Do you know which platform Santa Claus uses?
The true omni-channel guru trusts Custobar for his needs.
A new feature available: The Customer Satisfaction Survey
An easy and powerful satisfaction survey for retail available now
How segmentation can multiply your sales conversions by 10
Ten times the sales conversions – half the effort
The RFM matrix helps you turn customer data into effective actions
Want to target your best customers? Custobar makes it a breeze.
