The leading Finnish multi-channel media company Sanoma Media Finland and Custobar are the first ones in Finland to take targeted digital marketing into global levels. Custobar specialises in the applications of customer data.
Here you can find what's new in Custobar and what kind of enhancements have been made during the summer.
Are you still wondering, what all the rave is about when it comes to Customer Data Platforms (CDPs)? Here you will find answers to what a CDP is, what it does, how it differs from other marketing technologies, and what benefits make it such a compelling companion to all your marketing needs.
Many companies have a fantastic marketing automation platform but it is mostly used for manual campaign sends. Why are so many companies stuck with their marketing automation use and how can you move forward? In this blog post, you’ll find ideas on how to start continuous improvement – the phase where marketing automation actually pays off.
The Finnish travel agency Ikaalisten Matkatoimisto initiated several development projects to combat the havoc the coronavirus was wreaking on the travel and tourism industry. Increasing domestic tourism was an obvious development project, but one of the other projects was more outside of the box: virtual travelling.
Compliment your marketing strategy with SMS marketing. Email marketing holds on, but not for all customers. Copy our best and proven SMS marketing ideas to execute brilliant SMS marketing campaigns.
Here you can find what's new in Custobar and what kind of enhancements have been made lately!
Using both personalization engine and customer data platform (CDP) together enables data-driven and personalized customer journeys. Read more about the software power duo in a guest blog by our partner Frosmo.
SMS marketing is a great and nowadays unnecessarily wasted marketing opportunity. Personalised and targeted to the right customer segment, text message campaigns make the customer experience exceedingly superior.
How big is the return on investment (ROI) you usually get from different marketing channels? Three of our clients revealed the results of their successful text message campaigns.
Here you can find what's new in Custobar and what kind of enhancements have been made lately!
Every day the media is reporting on some form of cyber attack or a case of online fraud. With the volume and magnitude of cyber attacks growing by the day, it’s clear that your store's security is paramount.
If the rings change, the fighters may have to be changed as well. Which is the right choice for your business, CRM or the newcomer CDP?
In this blog, you’ll learn more about different marketing automations and ways to update your customer data with Custobar Flow.
Looking for a CRM, email marketing or a marketing automation tool for Magento? Now you can find Custobar integration in the Magento Marketplace.
Google has announced that it will be joining Safari and Firefox in blocking third-party cookies. The implications for marketers are vast and severe.
We Custobarians are deeply honoured to be on the Deloitte Technology Fast 50, 2020 Finland list!
Learn what transactional messaging is all about, how it helps you to serve your customers better and saves time from unnecessary manual work.
Download the case study to learn how AI marketing resulted in better sales.
Many companies are facing problems during these turbulent times. We gathered you a list of ideas on how to use customer data platforms like Custobar for better communications and marketing, especially in this unusual situation. We hope these tips will make it easier for you to reach your customers.
This is what's new in Custobar! Improved customer satisfaction survey statistics, bulk deletion of customers and other enhancements.
Here are some of the most important reasons our clients have told us they've chosen Custobar over Klaviyo.
In this blog, we'll concentrate on the marketing perspective and business benefits of integrating AI to your customer data platform like Custobar.
Integrating Facebook to your Customer Data Platform (CDP) like Custobar, enables you to use your customer data when creating custom audiences on Facebook. In other words, you can use your first-party data and use this data to segment your customers and target them personalized campaigns.
Email and SMS live stats, image proxy settings, accidental volume sending prevention and other smaller enhancements to Custobar.
We are very excited to announce that we have officially partnered with Nordic Morning, the company specializing in driving digital growth through data-driven marketing.
Retailer, speed up your season sales with these tips.
Here's what's new with Custobar! This month we have updated the manual event import and made some minor user interface changes for campaigns.
In this blog we'll explain what the Google Customer Match means and why it's important for marketers.
Even the best online shops will have abandoned shopping carts, discarded by customers who’ve been browsing and clicking things into their carts. Do a quick test: are you taking care of your abandoned carts?
We all know that getting new customers is vital to keep the business growing. What’s equally important is retaining the customers you already have acquired by using your valuable time and resources. But to improve your customer retention, you need to know how to measure it. Meet the cohort analysis!
When preparing to return to a new normal after the outbreak of covid-19, companies will be eagerly looking for new ways to recover from losses with new business ideas. Retail is one of the industries that has gotten hit hard by the virus. Luckily, it possesses an asset that has largely gone unmonetized until now: a store space with an audience ready to shop.
This is how Kyrö managed to rise from the challenging situation by helping both their business and society.
March 2020 release of Custobar contains performance improvements in preparation for the next major feature update. The following additions have been made to the user interface.
From a business' point of view, offering customers very personalized product recommendations makes sense. Why wouldn't you recommend products that each customer is most likely to purchase?
When brick and mortar stores get deserted, ecommerce takes the first place as the main source of business. It’s time to implement new strategies for turning store visitors to online shoppers. Here are instructions on how to do it in Custobar. Even if you are using another customer data platform (CDP), here are also tips on targeting in general.
Using customer data to make business decisions is now more vital than ever.
Bar codes for Customer 360° view, Open Graph tags for emails, Unsubscribe report, User account improvements & Tailoring product recommendations
On the 29th and 30th of January, it’s once again time to attend Webvinkel Vakdagen, the biggest e-commerce event of the Benelux.
We believe that 2020 will finally be the turning point in many B2C companies for smarter customer data management that will be turned into the improved customer experience.
CMO blog about how to use marketing technology efficiently
Customer data has been the quickly growing focus of all consumer businesses. Collecting data and storing it in CRMs (customer relationship management) no longer cuts it.
Digitalization and global competition is changing the business environment. It is therefore a must for B2C businesses to utilize their customer data to the maximum. Learn the three steps that enable you to do so.
Custobar, Sniffie Software, Google and Woolman engaged retail trade leaders in an event on changes in retail marketing on the 29.8. Take a sneak peak in the key takeaways!
You are the master of your Data! Configure what you want to retrieve from Custobar and more with the latest features...
Email templates, date picker on campaign view, loyalty card activity...
With Custobar you no longer waste money on retargeting ads for offline buyers.
What if I told you that you can double your sales by focusing all your marketing efforts on your old clients?
Acquiring a new customer costs you six times more than keeping an existing one. Read how gamification helps in retail.
Customer search and detail view renewal, stickers, audience-specific email blocks, customer data retrieval...
We are on a transformation journey from outbound to inbound! Recently Heidi Haila joined us as CMO to speed up the change from a marketing perspective - read Heidi's thoughts on the journey with us so far!
Integrate Shopify seamlessly to Custobar with an add-on, create push automations and campaigns...
ROPO (research online, purchase offline). The majority of shoppers research online before making their buying decisions. Read how you can use to take advantage of the ROPO effect.
With a 20 % smaller target audience we made 20 % more sales. This customer case shows why and how they are sending printed catalogues instead of relying exclusively on digital advertising.
Three effective ways to identify customers in the physical store with Custobar.
CEO Tatu Kuivalahti explains why it’s more important than ever to get the best out of your customer data.
The true omni-channel guru trusts Custobar for his needs.
An easy and powerful satisfaction survey for retail available now
Ten times the sales conversions – half the effort
Want to target your best customers? Custobar makes it a breeze.
Read how to boost your Christmas sales.