Custobar blog

How to turn BFCM one-time buyers into repeat customers – 6 tips for retailers

The high costs of advertising and discounts during the peak season of BFCM mean retailers need to strategise to retain new customers and ensure long-term growth.

November product updates

Black Friday is now behind us, and the holiday sales season is in full swing. We are excited to announce that the November 2023 product updates, including Periodic Data Updates, for Custobar are now live!

Crafting loyalty beyond Black Friday: The untapped potential in retail and e-commerce

Stand out on Black Friday with Custobar's email template designer

The holiday season is just around the corner. For marketing professionals like you, it's time to gear up for the biggest shopping events of the year: Black Friday and Cyber Monday.

Are Bargain Hunters gnawing at your bottom line and can you identify them?

Marketing Week reported, that the British online fashion retailer Asos identified 6 percent of its active customers as having a disproportionately negative impact on profitability.

Boost customer engagement with hyper-targeted campaigns

At Custobar, we tend to hype again and again the importance of targeted messages, the right content to the right recipients… You might have heard it time and time again.

What is Marketing Automation and how does it benefit your business?

Marketing Automation is used primarily to automate sales and marketing activities in order to increase revenue and maximise efficiency.

What is a Customer Data Platform aka CDP?

Are you still wondering, what all the rave is about when it comes to Customer Data Platforms (CDPs)?