Custobar blog

Unlock enriched insights with Custobar’s new Campaign Statistics API

Custobar’s Campaigns Statistics API (beta) is a game-changer for anyone looking to optimise their marketing campaign reporting to suit their unique business needs.

Navigating the post-cookie era: Exploring alternative strategies for consumer businesses

European data protection law has brought about a profound transformation in how customer data is handled.

November product updates

Black Friday is now behind us, and the holiday sales season is in full swing. We are excited to announce that the November 2023 product updates, including Periodic Data Updates, for Custobar are now live!

Boosting e-commerce engagement: Proven strategies to transform passive customers into active shoppers

Turning passive customers into active ones is an essential strategy for any business.

Crafting loyalty beyond Black Friday: The untapped potential in retail and e-commerce

What is Marketing Automation and how does it benefit your business?

Marketing Automation is used primarily to automate sales and marketing activities in order to increase revenue and maximise efficiency.

What is a Customer Data Platform aka CDP?

Are you still wondering, what all the rave is about when it comes to Customer Data Platforms (CDPs)?

Marketer, don’t let the death of the third-party cookie be your funeral!

Google has announced that it will be joining Safari and Firefox in blocking third-party cookies in its Chrome web browser in 2024.