Blog
Stay on top of what is new and upcoming in the field of B2C services and ecommerce - read our blog! Exciting Custobar application insights, inspiring customer cases, and monthly release notes, too, to ensure that you are getting your money’s worth.
Sanoma Media Finland and Custobar ease the use of customer data in digital marketing
The leading Finnish multi-channel media company Sanoma Media Finland and Custobar are the first ones in Finland to take targeted digital marketing into global levels. Custobar specialises in the applications of customer data.
September 9, 2021
What's new in Custobar in August 2021?
Here you can find what's new in Custobar and what kind of enhancements have been made during the summer.
August 25, 2021
What is a Customer Data Platform aka CDP?
Are you still wondering, what all the rave is about when it comes to Customer Data Platforms (CDPs)? Here you will find answers to what a CDP is, what it does, how it differs from other marketing technologies, and what benefits make it such a compelling companion to all your marketing needs.
July 1, 2021
How to take your marketing automation to continuous development mode
Many companies have a fantastic marketing automation platform but it is mostly used for manual campaign sends. Why are so many companies stuck with their marketing automation use and how can you move forward? In this blog post, you’ll find ideas on how to start continuous improvement – the phase where marketing automation actually pays off.
June 16, 2021
Ikaalisten Matkatoimisto found the right cure for Covid-19 induced travel fever - and their business
The Finnish travel agency Ikaalisten Matkatoimisto initiated several development projects to combat the havoc the coronavirus was wreaking on the travel and tourism industry. Increasing domestic tourism was an obvious development project, but one of the other projects was more outside of the box: virtual travelling.
June 15, 2021
What is a CDP and why B2C marketers need it in 2022?
Marketers are facing different data privacy regulations such as blocking of third party cookies and GDPR regulation. At the same time, consumers are increasingly expecting exceptional customer experience both online and offline. How can marketers do data-driven marketing and treat the customers as individuals in a way that respects consumers’ privacy?
June 8, 2021
18 brilliant SMS marketing ideas to copy
Compliment your marketing strategy with SMS marketing. Email marketing holds on, but not for all customers. Copy our best and proven SMS marketing ideas to execute brilliant SMS marketing campaigns.
June 8, 2021
What's new in Custobar in June 2021?
Here you can find what's new in Custobar and what kind of enhancements have been made lately!
May 24, 2021
What can a personalization engine do for you?
Using both personalization engine and customer data platform (CDP) together enables data-driven and personalized customer journeys. Read more about the software power duo in a guest blog by our partner Frosmo.
May 11, 2021
Personalised SMS marketing: examples of messages your customers will want to receive
SMS marketing is a great and nowadays unnecessarily wasted marketing opportunity. Personalised and targeted to the right customer segment, text message campaigns make the customer experience exceedingly superior.
March 22, 2021
How did our clients manage to get remarkable results with SMS marketing?
How big is the return on investment (ROI) you usually get from different marketing channels? Three of our clients revealed the results of their successful text message campaigns.
March 12, 2021
What's new in Custobar in April 2021?
Here you can find what's new in Custobar and what kind of enhancements have been made lately!
March 8, 2021
How to keep your online store secure?
Every day the media is reporting on some form of cyber attack or a case of online fraud. With the volume and magnitude of cyber attacks growing by the day, it’s clear that your store's security is paramount.
March 3, 2021
Software-off: CRM vs. CDP - is it time to throw in the towel yet, CRM?
If the rings change, the fighters may have to be changed as well. Which is the right choice for your business, CRM or the newcomer CDP?
February 26, 2021
How to easily make marketing automations and data updates?
In this blog, you’ll learn more about different marketing automations and ways to update your customer data with Custobar Flow.
January 13, 2021
Just out! Find Custobar in Magento Marketplace
Looking for a CRM, email marketing or a marketing automation tool for Magento? Now you can find Custobar integration in the Magento Marketplace.
December 22, 2020
Marketer, don’t let the death of the third-party cookie be your funeral!
Google has announced that it will be joining Safari and Firefox in blocking third-party cookies. The implications for marketers are vast and severe.
December 2, 2020
Custobar on Deloitte Fast 50 Technology list
We Custobarians are deeply honoured to be on the Deloitte Technology Fast 50, 2020 Finland list!
November 25, 2020
Improve customer experience with transactional messages
Learn what transactional messaging is all about, how it helps you to serve your customers better and saves time from unnecessary manual work.
November 24, 2020
How did a beauty chain improve conversions by 8X by using artificial intelligence?
Download the case study to learn how AI marketing resulted in better sales.
November 10, 2020