Blog
Stay on top of what is new and upcoming in the field of B2C services and ecommerce - read our blog! Exciting Custobar application insights, inspiring customer cases, and monthly release notes, too, to ensure that you are getting your money’s worth.
Enhanced Product Recommendations feature: Simplifying implementation and improving outcomes
From the very beginning, we understood the value of Custobar's capability to collect purchase data from various channels, both offline and online, extending beyond just e-commerce. This gave us a distinct advantage in delivering personalised product recommendations to our clients.
September 1, 2023
Boost customer engagement with hyper-targeted campaigns
Check out our easy step-by-step to create hyper-targeted email campaigns to boost your customers' engagement.
August 15, 2023
New Omnibus price feature for more transparency in sales campaigns
The Omnibus directive requires merchants to inform consumers about the lowest price of a product within 30 days alongside discounted prices or discount percentages. Thanks to a new feature, you can soon show the historically highest and lowest prices in your Custobar campaigns!
August 4, 2023
Flow Solutions X Custobar: Focusing on quality over quantity
Several factors drove the decision to partner with Custobar. Flow Solutions sought to expand its network of partners while focusing on quality over quantity. Instead of pursuing a broad network, they aimed to establish strategic alliances with a few partners who could enhance their services.
July 13, 2023
Improve these 4 areas in marketing by 1% each for significant gains
According to Sir Dave Brailsford, the former performance director of British Cycling, if you make 1% improvements in a wide variety of tiny areas, the results will accumulate into extraordinary gains in performance. What would this mean to your marketing actions? And what could the results look like?
July 11, 2023
Are Bargain Hunters gnawing at your bottom line and can you identify them?
Marketing Week reported, that the British online fashion retailer Asos identified 6 percent of its active customers as having a disproportionately negative impact on profitability. Long-time losses are due to the 6 percent's reliance on discounted items and returns. The harm to Asos' bottom line is substantial, over £100 million (almost 115 million euros).
June 20, 2023
Custobar announces Gold Technology Partnership with Shopware
Shopware, the leading ecommerce platform, and Custobar, a Customer Data Platform (CDP) and Marketing Automation system, are delighted to announce that Custobar is now a Gold Partner, and the first Gold tech partner in both Finland and the Nordics, with Shopware. This marks a new era in the Shopware and Custobar partnership.
June 15, 2023
Upgrade your Shopware 5 to Shopware 6 and keep or get the Custobar integration for improved customer experience
Shopware, one of the leading providers of eCommerce platforms, has announced that it is discontinuing support for Shopware 5.
April 19, 2023
What's up with Custobar in March 2023?
Custobar now connects with Facebook Conversions API, the RFM matrix looks nicer, email templates work better, and you can become a pro on product recommendations! And, of course, we improved security, too.
March 30, 2023
Action recommended: Fetching marketing permissions from Shopify into Custobar changes
Shopify has changed how you must collect email and SMS marketing permissions. As a result, we are updating Custobar's Shopify integration to reflect these changes. Your action is needed to ensure that your customer data stays correct.
March 9, 2023
Action recommended: Tighter API access security
We’re tightening the security of API access in Custobar. We are introducing personal, temporary API keys, and scoping API keys for integrations becomes mandatory.
February 8, 2023
What’s new in Custobar in December 2022?
Our gift to you this December is a secret weapon to become a Flow expert in a few clicks!
December 2, 2022
What's up with Custobar in November 2022?
We’ve been saying this all year, but yes, usability is still on our mind in November and one change in particular makes it easier to filter customer search results by relative date alongside exact dates.
November 3, 2022
3 ways to boost your sales on Black Friday using Custobar
Maximize your Black Friday sales with these tips and tricks using Custobar. You'll reap great benefits even if you aren't a user yet! PS. Check out the bonus tip, especially.
October 26, 2022
3+1 marketing tools businesses shouldn’t miss in 2023
In this article, we have gathered together four companies that offer solutions to the problems businesses face in their day-to-day operations, particularly from a marketing perspective.
October 19, 2022
What is Marketing Automation and how does it benefit your business?
Are you considering getting a Marketing Automation system for your company? Or, do you already have a system in place but are looking for ways to strategise it for creating customer engagement and increasing your ROI? We pretty much said everything and anything there is to say about the matter.
June 30, 2022
What’s up with Custobar in June 2022?
We’ve continued on the route of improving your Custobar user experience since our last news update. Some stuff is still in the pipeline, and some interesting bits and bobs are out! If you’re into Shopware 6, scroll down all the way to the bottom.
June 10, 2022
Out now! Find Custobar in Shopware 6 store
Psst! Shopware 6 open commerce platform can now be integrated into Custobar CDP and marketing automation platform!
June 1, 2022
Combining customer data and BI reporting tool for enriched marketing data reports
Marketing tools come with ready-made marketing data reports that typically cover most sales, customer service and marketing needs. However, when you want to combine marketing data with other business data or you need specialised domain-specific reports, you can enrich your reports by using a data integration service.
May 5, 2022
How to create a first-class ecommerce customer experience?
A good customer experience is front and center in business development. Due to the strong growth of ecommerce, the importance of digital touchpoints has increased. Therefore, an excellent digital customer experience is an important strategic goal. Constant measuring and continuous development help meet this goal.
April 20, 2022