Blog

Stay on top of what is new and upcoming in the field of B2C services and ecommerce - read our blog! Exciting Custobar application insights, inspiring customer cases, and monthly release notes, too, to ensure that you are getting your money’s worth.

Customer data is today’s marketer’s true competitive advantage

Customer data is today’s marketer’s true competitive advantage

Customer data drives sales. It is data that increased Fiksuruoka’s revenue from 3,7 million euros to 12 million euros during the pandemic. Increased sales are just one of the business benefits you get from utilising customer data.

December 13, 2021

Why loyalty programs matter – your fast track to customer data and retention

Why loyalty programs matter – your fast track to customer data and retention

A good loyalty program can boost your marketing efficiency, generate more sales and increase your customer retention – there’s a lot to win. In this post, we’ll quickly highlight the benefits of loyalty programs, give tips on getting started and showcase a couple of the best loyalty programs out there.

December 13, 2021

How to utilise customer data effectively in direct mail marketing & automations?

How to utilise customer data effectively in direct mail marketing & automations?

In the world of AI and automations, using print mailing in marketing can feel like a blast from the past. However, it is too often forgotten that all these three CAN be combined. Welcome to the world of data-driven print mailing, baby!

November 30, 2021

What’s up with Custobar in September 2021?

What’s up with Custobar in September 2021?

A lot was up with Custobar in September. We got excited about one new eCommerce platform and are soon ready to pilot it. We made it easier for you to stop emailing passive customers. And we made some improvements to the campaign stats, too!

October 15, 2021

The 3 Golden Rules of the importance of customer identification in consumer businesses for retailers, eCommerce, and brands

The 3 Golden Rules of the importance of customer identification in consumer businesses for retailers, eCommerce, and brands

Whether you are a retailer, an e-tailer, or both, it is exceedingly hard to compete with prices, products, delivery times, or other services. The true competition lies in targeted and personalised marketing, and to do that you need customer data.

September 29, 2021

Sanoma Media Finland and Custobar ease the use of customer data in digital marketing

Sanoma Media Finland and Custobar ease the use of customer data in digital marketing

The leading Finnish multi-channel media company Sanoma Media Finland and Custobar are the first ones in Finland to take targeted digital marketing into global levels. Custobar specialises in the applications of customer data.

September 9, 2021

What's new in Custobar in August 2021?

What's new in Custobar in August 2021?

Here you can find what's new in Custobar and what kind of enhancements have been made during the summer.

August 25, 2021

What is a Customer Data Platform aka CDP?

What is a Customer Data Platform aka CDP?

Are you still wondering, what all the rave is about when it comes to Customer Data Platforms (CDPs)? Here you will find answers to what a CDP is, what it does, how it differs from other marketing technologies, and what benefits make it such a compelling companion to all your marketing needs.

July 1, 2021

How to take your marketing automation to continuous development mode

How to take your marketing automation to continuous development mode

Many companies have a fantastic marketing automation platform but it is mostly used for manual campaign sends. Why are so many companies stuck with their marketing automation use and how can you move forward? In this blog post, you’ll find ideas on how to start continuous improvement – the phase where marketing automation actually pays off.

June 16, 2021

Ikaalisten Matkatoimisto found the right cure for Covid-19 induced travel fever - and their business

Ikaalisten Matkatoimisto found the right cure for Covid-19 induced travel fever - and their business

The Finnish travel agency Ikaalisten Matkatoimisto initiated several development projects to combat the havoc the coronavirus was wreaking on the travel and tourism industry. Increasing domestic tourism was an obvious development project, but one of the other projects was more outside of the box: virtual travelling.

June 15, 2021

18 brilliant SMS marketing ideas to copy

18 brilliant SMS marketing ideas to copy

Compliment your marketing strategy with SMS marketing. Email marketing holds on, but not for all customers. Copy our best and proven SMS marketing ideas to execute brilliant SMS marketing campaigns.

June 8, 2021

What is a CDP and why B2C marketers need it in 2022?

What is a CDP and why B2C marketers need it in 2022?

Marketers are facing different data privacy regulations such as blocking of third party cookies and GDPR regulation. At the same time, consumers are increasingly expecting exceptional customer experience both online and offline. How can marketers do data-driven marketing and treat the customers as individuals in a way that respects consumers’ privacy?

June 8, 2021

What's new in Custobar in June 2021?

What's new in Custobar in June 2021?

Here you can find what's new in Custobar and what kind of enhancements have been made lately!

May 24, 2021

What can a personalization engine do for you?

What can a personalization engine do for you?

Using both personalization engine and customer data platform (CDP) together enables data-driven and personalized customer journeys. Read more about the software power duo in a guest blog by our partner Frosmo.

May 11, 2021

Personalised SMS marketing: examples of messages your customers will want to receive

Personalised SMS marketing: examples of messages your customers will want to receive

SMS marketing is a great and nowadays unnecessarily wasted marketing opportunity. Personalised and targeted to the right customer segment, text message campaigns make the customer experience exceedingly superior.

March 22, 2021

How did our clients manage to get remarkable results with SMS marketing?

How did our clients manage to get remarkable results with SMS marketing?

How big is the return on investment (ROI) you usually get from different marketing channels? Three of our clients revealed the results of their successful text message campaigns.

March 12, 2021

What's new in Custobar in April 2021?

What's new in Custobar in April 2021?

Here you can find what's new in Custobar and what kind of enhancements have been made lately!

March 8, 2021

How to keep your online store secure?

How to keep your online store secure?

Every day the media is reporting on some form of cyber attack or a case of online fraud. With the volume and magnitude of cyber attacks growing by the day, it’s clear that your store's security is paramount.

March 3, 2021

Software-off: CRM vs. CDP - is it time to throw in the towel yet, CRM?

Software-off: CRM vs. CDP - is it time to throw in the towel yet, CRM?

If the rings change, the fighters may have to be changed as well. Which is the right choice for your business, CRM or the newcomer CDP?

February 26, 2021

How to easily make marketing automations and data updates?

How to easily make marketing automations and data updates?

In this blog, you’ll learn more about different marketing automations and ways to update your customer data with Custobar Flow.

January 13, 2021