Personalised marketing powered by superior data capabilities

Custobar, the only true, European CDP and marketing platform for retail, excels in transforming complex customer data into personalised marketing, customer experience and loyalty across all channels.

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With customer data to omnichannel success 

Custobar seamlessly integrates data from online and offline sales channels, offering an ideal solution for e-commerce and omnichannel retail businesses aiming to excel in data-driven marketing. Let us help you to become an expert, leveraging customer data and marketing automation to generate revenue.

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300+ companies over the world trust Custobar, the market leader in Finland

La mer
Halti
Expert
Intersport
Vepsäläinen
The Body Shop
Verkkokauppa
Caseking
Suomalainen kirjakauppa
PharmaMarket
ava
Ortlieb
Ströh
Hesburger
finnish-design-shop_logo@2x
Lavera
Tokmanni
GoldTime
Bauhof
Südameapteek
scandinavian Outdoor
Loverte
SeaSea
Ruohonjuuri
Decora
Rahva Raamat

Success stories

From mass email marketing to a winning targeted marketing strategy with customer data

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Effective sports and events marketing with Custobar

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How Clous Mode achieved a 9% Conversion Rate through strategic campaign targeting

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Doubling revenue with Custobar – Ströh's success story

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What our clients say

More than 300 businesses have chosen Custobar as their marketing platform. These businesses have identified the need to know their customers and realised that the key to successful targeted marketing is the effective use of customer data. 

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10,3%

conversion rate targeting VIP clients

AVA

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5x

higher conversions through targeted campaigns

Scandinavian Outdoor

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4.000

passive clients reactivated with one campaign

PharmaMarket

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63%

increase in repeat customer revenue through personalised marketing

La mer

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12,7%

conversion rate targeting specific customer segment

 

Ruohonjuuri

kk
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Blog

Customer Satisfaction Survey - Post survey automations

Automate customer feedback responses with Custobar to save time, build stronger relationships, and gain real-time insights for smarter marketing and better service.

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Easy email personalisation for every store and customer with Custobar's store module and Shops API

Enhance customer engagement with Custobar's Shops API, enabling personalised newsletters featuring store-specific data, promotions, and events for a dynamic and relevant customer experience.

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Custobar's freshest updates, including more robust email performance!

We are committed to continuously enhancing Custobar to efficiently manage increasingly complex and larger-scale email campaigns. This autumn we have implemented that further strengthen the reliability and ensure optimal performance of email campaigns as we approach Black Friday. 

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All benefits at a glance

Gathering data from all touchpoints

Custobar gathers and standardises customer data from online and offline touchpoints, consolidating this information within a single platform. This approach simplifies data accessibility and enhances the ability to understand and engage with customers.

data all touchpoints

Identifying customer segments

By utilising insights and analyses, businesses can identify and target the most promising customer segments more effectively. This strategic approach enables the selection of specific groups directly for campaigns, ensuring marketing efforts are more focused and potentially more successful.

RFM matrix

Visualisation of data to uncover insights 

Custobar's data visualisation takes the complexity out of large data sets, converting them into user-friendly charts, graphs, and maps. This innovative approach simplifies data analysis and uncovers hidden insights and trends that might not be immediately obvious. By making data more accessible and understandable, Custobar enables businesses to make informed decisions based on real-time data analytics.

Visualisation

Reaching customers across channels

The multichannel capability lets businesses engage customers across various channels, catering to consumer preferences. Customers can be reached through email, SMS, WhatsApp, Google Ads, and Meta ads. By using these channels, companies can reach a wider audience effectively and improve customer experience by offering multiple interaction touchpoints.

multichannel marketing custobar

Tailoring communication to individual needs 

Personalised newsletters and tailored content are an effective way of creating a positive customer experience. By catering to individual preferences and interests, businesses can increase customer loyalty and reach higher levels of customer activation – resulting in more sales and an increase in the customer lifetime value.  

tailored personalised communication

Download the webinar recording

Creating winning targeted marketing strategy with customer insights

Are you ready to transform your marketing strategy? Download the recording and watch an insightful webinar with Ruohonjuuri, tailored specifically for e-commerce and omnichannel retailers. Learn from Heidi, eCommerce Manager at Ruohonjuuri, how to leverage customer insights to create winning marketing strategies that resonate with your audience and drive results.

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Ruohonjuuri webinar