Custobar – Insight and Metrics from Customer Data
Omnichannel commerce today is more than just combining different channels – it’s a unified customer experience where every interaction counts. Custobar provides an excellent and innovative tool for achieving this.
With Custobar, customer data can be consolidated and refined so that businesses gain a complete view of customer behaviour. Target groups become clearly visible: who buys what, when, and through which channel. This is a major advantage, especially for product managers and marketers – decisions are no longer based on guesswork but on facts.
For example, you can analyse how many customers browse a specific product category – say, motorcycle gear and spare parts. Custobar shows exactly who these customers are and how often they return. Based on this data, a strategic model can be built how to grow customer numbers, what goals to set, and which actions are needed to bring the right customers back to buy more. In this way, customer data turns into concrete growth plans.
As understanding grows, so does the ease of planning actions. Custobar helps prepare for campaigns, launches, and targeted messaging. And most importantly: its analytics and monitoring make it clear what works and what doesn’t. Companies always have real metrics at hand to guide growth and make decision-making more transparent.
In practice, I’ve seen that Custobar not only improves marketing targeting but also unites internal teams. When sales, marketing, product managers, and customer service all look at the same data, the conversation becomes customer-focused, and alignment comes much faster.
Product Information – the Glue Between Marketing and Customer Experience
Customer data tells us whom to speak to and when. But what’s the use of perfect targeting if the product information itself doesn’t convince?
Good product information is more than just a list of technical specifications. It explains the benefits, use cases, and answers the key question in the customer’s mind: “Why is this product right for me?”
When product content is high-quality and well-crafted, the purchase decision becomes easy. If it’s incomplete or unclear, the customer hesitates – and may even abandon the purchase, even if marketing brought them to the right page.
That’s why I say product information acts as glue. It connects Custobar’s targeted customer insights with the very moment a customer stands at the threshold of a purchase decision.
Custobar + Verbalic AI = 1+1=4
This is where Verbalic AI comes in. While Custobar delivers customer and channel insights, Verbalic AI ensures that product content and descriptions are persuasive, customer-centric, and commercially optimized.
- Custobar tells you who to reach and when.
- Verbalic AI ensures what to say and how to present the product.
Together they create an impact where customer data and product data reinforce each other. The result is tangible growth in average order value, conversion rates, customer loyalty and search engine visibility.
Imagine this: Custobar identifies a customer who returns in spring looking for new outdoor clothing. A targeted message brings them to a product page. If the product description clearly communicates durability, weather protection, and use scenarios, the customer is convinced – and buys. That’s the moment when 1+1 doesn’t equal 2, but 1+1=4.
How We Move Forward Together with Verbalic AI
- Exploring the Vision
We start by listening and understanding your company’s vision for product information. Together, we shape a view of what a top-class product and customer experience looks like – and how product information supports it.
- Assessing the Current State
We review your existing product information and identify ways to improve, enrich, and refine content to better serve the Verbalic process and customers.
- Building the Model
We design a model where Verbalic AI leverages your existing product data and transforms it into the envisioned product experience across your online store, sales systems, or other channels.
- Updating Product Information
We refresh your product content to be commercially optimized, supportive of purchase decisions, and designed to increase average order value.
- Tracking Results
Together we monitor how average order value, conversion rates, and visitor traffic evolve after the product content update. This way, the business sees the direct impact on results.
Continuous Development and New Product Updates
Once the model is in place, Verbalic AI can become a permanent support system. In this continuous model, new products are regularly updated into your systems, and quarterly sessions allow us to review scenarios together: what has changed, what should be improved, and how product information can support future goals. In this way, product content always stays up to date, commercially optimized, and aligned with business growth.
Get in touch to hear how Verbalic AI could you time and money
👉 That’s why I encourage all companies using Custobar to get in touch – let’s explore together how combining customer data and product data can accelerate, enhance, and multiply your success.
When customer data and product data work together, the result isn’t 1+1=2 – it’s 1+1=4.
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