Custobar add-on
Sanoma Custom Audiences
Sanoma Media Finland is the country’s leading media house. The company offers newspapers, magazines, events, tv and radio channels, online and mobile media.
This Sanoma - Custobar integration enables you to use customer data in media advertising. It is at the moment the only CDP integration that enables the use of first-party data in targeting ads in the Sanoma network. No third party cookies needed!
Benefits
- a new medium to reach customers whose information you have in your customer data platform
- possibility to attract new customers based on lookalike audiences from your existing customer base
- safe and GDPR proof way to do customer matching
- no more manual file import-export
- customer data can be automatically updated in the Sanoma audiences
- more cost-effective media purchases through excluding non-relevant customers
- possibility to measure both offline and online sales conversions of the campaigns
Features
- removing customers from retargeting who have recently made a purchase
- targeting those customers who don’t’ want to receive email marketing or don’t open your emails
- finding similar audiences based on your best customers or similar segments based on purchase behaviour
- possibility to use all the customer data collected in Custobar CDP to create audiences and target them in Sanoma networks
- possibility to understand the online and offline consumer behaviour and media usage of your segments using Sanoma analytics services
Get the Sanoma Custom Audiences integration
Would you like to see a demo or take this add-on into use? Contact sales@custobar.com or just fill in this form and we’ll get back to you.
