Lapland Hotels & Safaris and Custobar: From arctic magic to urban elegance, loyalty made easy & personal!

When you step into the world of Lapland Hotels & Safaris, you're not just checking in; you're embarking on an "Experience of a Lifetime." This Finnish family-owned powerhouse, comprising Finland's largest private hotel chain, Lapland Hotels, the Nordic countries' biggest event service company, Lapland Safaris, and Lapland Ski Resorts, has truly mastered the art of crafting breathtaking moments across Finland.

From the pristine, snow-laden landscapes of Lapland, alive with the dance of the Northern Lights and the warmth of Santa's hometown Rovaniemi (Lapland Hotels boasts 20 hotels all over Finland, from Kilpisjärvi to Helsinki!), to the sophisticated allure of their stunning city hotels in vibrant hubs like Helsinki and Tampere, Lapland Hotels radiates an unwavering commitment to exceptional Finnish hospitality and creating memories that last forever. Plus, Lapland Safaris offers unique outdoor activities in five destinations across Lapland, and Lapland Ski Resorts gives you five amazing ski centers in Ylläs, Luosto, Olos, Pallas, and Rovaniemi – talk about diverse adventures!

For such a celebrated brand, renowned for its diverse and high-quality offerings, the desire is always to make every guest feel uniquely cherished. This means ensuring their communication is as personal and captivating as the experiences themselves, and their loyalty program is seamless and rewarding – especially when you're managing such a fantastic array of experiences across hotels, safaris, and ski resorts!

The journey to an even more rewarding club experience

Lapland Hotels & Safaris knew their Lapland Hotels Club was a cornerstone of their guest relationships. They wanted to make it even easier for members to be recognised and to receive timely, relevant benefits. The idea of a mobile loyalty card was appealing, but as Noora Sarjanen from Lapland Hotels & Safaris shared, "We had quite a few internal discussions about the best way forward. We were looking for a solution that would be truly effective for our members and straightforward for us to manage."

There was even a healthy dose of initial consideration: "To be honest, when we first looked into Custobar's Mobile Loyalty Card, we wondered if it would genuinely be as easy to implement and use as we hoped. You know how these things can sometimes go!" Noora candidly admits.

A pleasant surprise: Custobar's Mobile Loyalty Card delivers!

This is where the story gets really exciting for us at Custobar! Lapland Hotels & Safaris decided to move forward with Custobar's Mobile Loyalty Card, and the outcome? "We were so positively surprised!" Noora enthuses. "Taking the Custobar Mobile Loyalty Card into use was remarkably smooth and much easier than we might have initially anticipated. It’s been a fantastic addition for us and our members."

So, how does this easy-to-use Mobile Loyalty Card work its magic for the amazing Lapland Hotels brand?

• Seamless member recognition: "A key benefit is that it gives our club members a super easy way to show they're part of the club when they're enjoying our services – whether it's at our restaurants, joining a safari, or engaging with other Lapland Hotels connected experiences." This ensures their loyal guests always feel recognised.
  
  
• Dynamic offers, straight to their fingertips: This is a big one for them! "With the Mobile Loyalty Card, we can push our current campaigns and special offers directly to our club members. It's incredibly important for us that we can easily modify the content on that mobile loyalty card page ourselves. Custobar makes that simple, so our offers are always fresh and relevant."

Custobar: the engine powering personalised experiences across the board

Beyond the game-changing Mobile Loyalty Card, Lapland Hotels leverages Custobar as the central hub for their thoughtful guest communications:

• Tailored automated journeys: "We send pre-arrival and post-stay automations that are personalised based on the specific hotel or resort the guest experienced. New club members receive a warm welcome message, and we also run automations to reactivate passive clients, all managed through Custobar."
  
  
• Consistent brand voice, diverse offerings: Whether it's for their newsletters, general promotional offers, or communications about their Arctic adventures or stylish city hotels, Custobar’s flexibility allows Lapland Hotels to maintain their distinct brand voice and cater to their wonderfully varied concepts.
  

The awesome results: Lapland Hotels' amazing brand, shining brighter

Thanks to their innovative approach and tools like Custobar, Lapland Hotels & Safaris continues to elevate their legendary guest experiences:

• Enhanced loyalty engagement: The Mobile Loyalty Card has made their club more interactive and rewarding, leading to happier, more engaged members.
• Truly personal touchpoints: From automated messages that 'know' where you stayed, to loyalty offers that feel tailor-made, guests experience a deeper level of personalisation.
• Agile & efficient marketing: The ease of updating mobile loyalty content and managing diverse campaigns means their team can be incredibly responsive.
• Strengthened guest relationships: Every thoughtful interaction builds a stronger bond between guests and the cherished Lapland Hotels brand.
  
  

Noora sums it up beautifully: "Custobar, and particularly the Mobile Loyalty Card, has given us effective and easy-to-use tools to better serve our loyal customers and enhance their journey with us. The flexibility of the wider platform for all our communications is also a huge plus."

Lapland Hotels & Safaris are true pioneers in Finnish hospitality, constantly innovating to deliver those "Experiences of a Lifetime." We at Custobar are bursting with pride to support such an amazing brand, helping them connect with their customers in even more meaningful, personal, and efficient ways. Their commitment to excellence is inspiring, and we're just thrilled to be a part of their success story!

Feeling inspired by Lapland Hotels & Safaris' journey to easier loyalty and deeper personalisation? We'd love to show you how Custobar can make your data sing!