The #1 tool for growth and customer engagement
Say goodbye to scattered customer, sales and other touchpoint data. Custobar customer data platform (CDP) unifies all behavioural and purchase data - from both online and physical channels - into a single, actionable, user friendly interface enabling quick and easy, segmented multi-channel customer communications and automations.
Custobar is designed specifically for multi-channel consumer businesses that want to provide an omnichannel customer experience. Multi-channel in our vocabulary can mean for example online store and physical stores, mobile app and web, online store and customer service. The key point is that we combine the data from all the channels where you meet the customer - digitally or face to face.
Here is what you get
Customer 360° view
Benefits
- better customer service quality by review of customer’s profile and transaction history
- upsell potential products and services by utilizing customer data
Features
- show the key indicators and statistics about the customer behaviour
- a visual timeline view of all customer touchpoints - full customer journey
- possibility to edit customer data and update changes in real time to other systems
- configurable views for different user groups
- add notes to customer timeline
- modify marketing permissions and tags connected to the customer
- GDPR compatible forgetting of customers and exports of all customer data
- Define customer links that link to other external systems
Audience & customer search
Benefits
- improve customer retention through recognising the customers who are at risk to churn
- Find relevant customer segments based on the data easily and visually
- enhanced customer experience and digital engagement through personalized marketing messages
Features
- audience search is a set of customers matching search results at a certain time; for example: ‘customers who bought product X within seven days’ at ‘a week from the activation moment of a campaign action’
- dynamic audiences: audience counts change with every data change
- all customer data imported to Custobar is searchable
- possibility to create complicated searches via easy UI: and/or/include/exclude/value ranges/dynamic dates, etc.
- possibility to create unlimited amount of dynamic customer segments (audiences)
- visual audience profile to increase your understanding of the customer behaviour
Customer edit form
Benefits
- up-to-date tools for salespersons and customer support personnel for one-to-one communications
- possibility to customize the form based on your specific business needs
Features
- easy and quick to use user interface for customer service people to find customers and edit customer data
- Configure the views separately for different user groups
- define mandatory and optional fields
- fill address fields automatically by partial data entry
- the data entry can be validated before saving
- promote generated users into registered users
RFM matrix
Benefits
- Analyse your customers' behaviour in terms of purchase recency, frequency and monetary value with this data visualisation tool.
- identify your best customers, the newcomers and the customers who are at risk to churn
- customize & automate marketing messages based on these RFM matrix segments
Features
- user-friendly, ready-to-use, highly visual & intuitive tool for customer segmentation based on consumer behaviour
- automatic and realtime calculation based on the data changes
- ads the recency (R), frequency (F) and monetary value (M) to your customer data in order to use the values for further segmentation
- launch targeted customer messages with two clicks
Data schema
Benefits
- customizable data schema for your particular business needs
- all customizations to data schema are available immediately when creating customer audiences and triggering rules
- no need to buy customization work
Features
- configure data schema with custom data properties – and even entire schema types – through an easy to use interface
- define data schemas for customers, digital engagement, products, and sales
- validate the imported data against the data schema
- create calculated values based on the data
- create transformation rules for the imported data
Data imports and exports
Benefits
- integrate Custobar within minutes with other systems using realtime APIs
- keep your data up to date in different systems to maintain data quality
- utilize your customer data easily in other systems through Custobar customer sync
Features
- realtime API’s for both inbound and outbound data integration
- fully documented API for data import
- support for JSON and CSV data formats
- support for different data transfer methods
- configurable data targets for synchronizing any schema type to other systems
- possibility to trigger any data change to configured api end points
Software as a self-service or extended set of tools - you decide!
Our scalable software is perfect for big enterprises, smaller consumer businesses, and startups. All features are accessible to all users, also the ones using the self-service toolkit. Pick either a quick start or a guided tour and learn more about the opportunities the Custobar CDP & marketing automation system can offer for your company.
Quick start
Are you looking for easy-to-use and effective tools to boost your business?
The easiest way of signing in and testing out the cool multi-channel features of Custobar CDP and marketing automation system is with our 30-day free trial – now available to everyone.
Take a guided tour
Are you running a business with more than 150 000 customers?
Let us take you on a tour and show you the opportunities and features that reveal and reach your customers behind the data. We will personally guide you through Custobar CDP and marketing automation.
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