Say goodbye to scattered customer, sales and other touchpoint data. Custobar customer data platform (CDP) unifies all behavioural and purchase data - from both online and physical channels - into a single, actionable, user friendly interface enabling quick and easy, segmented multichannel customer communications and automations.
Custobar is designed specifically for multi-channel consumer businesses that want to provide an omnichannel customer experience. Multichannel in our vocabulary can mean for example online store and physical stores, mobile app and web, online store and customer service. The key point is that we combine the data from all the channels where you meet the customer - digitally or face to face.
Here is what you get
Customer 360° view
better customer service quality by review of customer’s profile and transaction history
upsell potential products and services by utilizing customer data
show key indicators and statistics about customer behaviour
a visual timeline view of all customer touchpoints - full customer journey
possibility to edit customer data and update changes in real time to other systems
configurable views for different user groups
add notes to customer timeline
modify marketing permissions and tags connected to the customer
GDPR compatible forgetting of customers and exports of all customer data
Define customer links that link to other external systems
Audience & customer search
complex and automated loyalty programs with highly relevant messaging
enhanced customer experience and digital engagement through personalized marketing messages
audience search is a set of customers matching search results at a certain time; for example: ‘customers who bought product X within seven days’ at ‘a week from the activation moment of a campaign action’
dynamic audiences: audience counts change with every data change
all customer data imported to Custobar is searchable
possibility to create complicated searches via easy UI: and/or/include/exclude/value ranges/dynamic dates, etc.
possibility for countless customer segments (audiences)
visibility to full and visual audience profile that is undergoing work/edits
Customer edit form
up-to-date tools for salespersons and customer support personnel for one-to-one communications
features enable customization for your specific business needs
simplified user interface for customer service people to edit customer data
define editable form fields on the basis of user groups
define mandatory and optional fields
fill address fields automatically by partial data entry
validate customer data’s well-formedness
promote generated users into regular users
further tailoring & extended fields possible by user rights
find your best customers
identify best revenue sources
customize & automate marketing messages for VIPs, new, passive, and those customers you are in danger of losing
user-friendly, ready-to-use, highly visual & intuitive tool for customer segmentation based on consumer behaviour
in-built & dynamic
combines the recency (R), frequency (F) and monetary value (M) of your customer’s data
launch targeted customer messages with two click
searchable and targetable data available for all marketing needs
extended data models open up new marketing possibilities with wider selections of products and services
define data schemas to your particular business needs
define data schemas for customers, digital engagement, products, and sales
validate imported data against data schemas
manipulate data with different variables
possibility to add transformations to imported data
Data imports and exports
possibility to create a real customer 360° view
unified customer profiles which are synchronized to all relevant systems
real knowledge of who your customer is
APIs to display and ad channels
customer service is always on top of the data, wherever they are & whatever they need the data for
realtime multichannel customer data in
realtime multichannel customer data out
industry standard APIs
data imports: browsing data with 1st party cookies, offline sales data, online sales data, mobile app data, customer service tickets
data exports: email, SMS, push notifications, etc.
Software as a self-service or extended set of tools - you decide!
Our scalable software is perfect for big enterprises, smaller consumer businesses, and startups. All features are accessible to all users, also the ones using the self-service toolkit. Pick either a quick start or a guided tour and learn more about the opportunities the Custobar CDP & marketing automation system can offer for your company.
Are you looking for easy-to-use and effective tools to boost your business?
The easiest way of signing in and testing out the cool multi-channel features of Custobar CDP and marketing automation system is with our 30-day free trial – now available to everyone.