Say goodbye to scattered customer, sales and other touchpoint data. Custobar customer data platform (CDP) unifies all behavioural and purchase data - from both online and physical channels - into a single, actionable, user friendly interface enabling quick and easy, segmented multi-channel customer communications and automations.
Custobar is designed specifically for multi-channel consumer businesses that want to provide an omnichannel customer experience. Multi-channel in our vocabulary can mean for example online store and physical stores, mobile app and web, online store and customer service. The key point is that we combine the data from all the channels where you meet the customer - digitally or face to face.
Here is what you get
Customer 360° view
better customer service quality by review of customer’s profile and transaction history
upsell potential products and services by utilizing customer data
show the key indicators and statistics about the customer behaviour
a visual timeline view of all customer touchpoints - full customer journey
possibility to edit customer data and update changes in real time to other systems
configurable views for different user groups
add notes to customer timeline
modify marketing permissions and tags connected to the customer
GDPR compatible forgetting of customers and exports of all customer data
Define customer links that link to other external systems
Audience & customer search
improve customer retention through recognising the customers who are at risk to churn
Find relevant customer segments based on the data easily and visually
enhanced customer experience and digital engagement through personalized marketing messages
audience search is a set of customers matching search results at a certain time; for example: ‘customers who bought product X within seven days’ at ‘a week from the activation moment of a campaign action’
dynamic audiences: audience counts change with every data change
all customer data imported to Custobar is searchable
possibility to create complicated searches via easy UI: and/or/include/exclude/value ranges/dynamic dates, etc.
possibility to create unlimited amount of dynamic customer segments (audiences)
visual audience profile to increase your understanding of the customer behaviour
Customer edit form
up-to-date tools for salespersons and customer support personnel for one-to-one communications
possibility to customize the form based on your specific business needs
easy and quick to use user interface for customer service people to find customers and edit customer data
Configure the views separately for different user groups
define mandatory and optional fields
fill address fields automatically by partial data entry
the data entry can be validated before saving
promote generated users into registered users
Analyse your customers' behaviour in terms of purchase recency, frequency and monetary value with this data visualisation tool.
identify your best customers, the newcomers and the customers who are at risk to churn
customize & automate marketing messages based on these RFM matrix segments
user-friendly, ready-to-use, highly visual & intuitive tool for customer segmentation based on consumer behaviour
automatic and realtime calculation based on the data changes
ads the recency (R), frequency (F) and monetary value (M) to your customer data in order to use the values for further segmentation
launch targeted customer messages with two clicks
customizable data schema for your particular business needs
all customizations to data schema are available immediately when creating customer audiences and triggering rules
no need to buy customization work
configure data schema with custom data properties – and even entire schema types – through an easy to use interface
define data schemas for customers, digital engagement, products, and sales
validate the imported data against the data schema
create calculated values based on the data
create transformation rules for the imported data
Data imports and exports
integrate Custobar within minutes with other systems using realtime APIs
keep your data up to date in different systems to maintain data quality
utilize your customer data easily in other systems through Custobar customer sync
realtime API’s for both inbound and outbound data integration
fully documented API for data import
support for JSON and CSV data formats
support for different data transfer methods
configurable data targets for synchronizing any schema type to other systems
possibility to trigger any data change to configured api end points
Software as a self-service or extended set of tools - you decide!
Our scalable software is perfect for big enterprises, smaller consumer businesses, and startups. All features are accessible to all users, also the ones using the self-service toolkit. Pick either a quick start or a guided tour and learn more about the opportunities the Custobar CDP & marketing automation system can offer for your company.
Are you looking for easy-to-use and effective tools to boost your business?
The easiest way of signing in and testing out the cool multi-channel features of Custobar CDP and marketing automation system is with our 30-day free trial – now available to everyone.