Blog - Marketing & Sales
Stay on top of what is new and upcoming in the field of B2C services and ecommerce - read our blog! Exciting Custobar application insights, inspiring customer cases, and monthly release notes, too, to ensure that you are getting your money’s worth.
Crafting loyalty beyond Black Friday: The untapped potential in retail and e-commerce
If you happen to be an e-commerce manager, CMO, or marketing manager, then you undoubtedly understand the significant influence that Black Friday & Cyber Monday (BFCM) wield over sales. These highly anticipated shopping events create an unparalleled wave of customer engagement, as irresistible discounts entice shoppers to inundate both online and brick-and-mortar establishments.
November 6, 2023
4 reasons to increase price transparency before Black Friday
Your customers are likely sceptical about your Black Friday deals. According to a survey conducted in Finland, over 70% of consumers found the Black Friday deals in 2022 unreliable. But how can marketing and e-commerce managers counter these concerns?
October 16, 2023
Stand out on Black Friday with Custobar's email template designer
The holiday season is just around the corner. It's time to gear up for the biggest shopping events of the year: Black Friday and Cyber Monday. How can you ensure that your email campaigns cut through the noise and drive results?
October 11, 2023
Improve these 4 areas in marketing by 1% each for significant gains
According to Sir Dave Brailsford, the former performance director of British Cycling, if you make 1% improvements in a wide variety of tiny areas, the results will accumulate into extraordinary gains in performance. What would this mean to your marketing actions? And what could the results look like?
July 11, 2023
Need to get rid of the old season stock?
Retailer, speed up your season sales with these tips.
March 16, 2022
18 brilliant SMS marketing ideas to copy
Compliment your marketing strategy with SMS marketing. Email marketing holds on, but not for all customers. Copy our best and proven SMS marketing ideas to execute brilliant SMS marketing campaigns.
June 8, 2021
Software-off: CRM vs. CDP - is it time to throw in the towel yet, CRM?
If the rings change, the fighters may have to be changed as well. Which is the right choice for your business, CRM or the newcomer CDP?
February 26, 2021
How segmentation can multiply your sales conversions by 10
Ten times the sales conversions – half the effort
August 1, 2018