Blog
Stay on top of what is new and upcoming in the field of B2C services and ecommerce - read our blog! Exciting Custobar application insights, inspiring customer cases, and monthly release notes, too, to ensure that you are getting your money’s worth.
How to utilize CDP to improve your business during unusual conditions?
Many companies are facing problems during these turbulent times. We gathered you a list of ideas on how to use customer data platforms like Custobar for better communications and marketing, especially in this unusual situation. We hope these tips will make it easier for you to reach your customers.
October 30, 2020
Release Notes November 2020
This is what's new in Custobar! Improved customer satisfaction survey statistics, bulk deletion of customers and other enhancements.
October 20, 2020
Why clients choose Custobar over Klaviyo
Here are some of the most important reasons our clients have told us they've chosen Custobar over Klaviyo.
September 30, 2020
Release Notes August 2020
Here's what's new in Custobar in August!
September 3, 2020
How to grow your bottom line with AI and customer data?
In this blog, we'll concentrate on the marketing perspective and business benefits of integrating AI to your customer data platform like Custobar.
August 27, 2020
Data-driven customer journey
Stay on top of what is new and upcoming in the field of B2C services and ecommerce - read our blog! Exciting Custobar application insights, inspiring customer cases, and monthly release notes, too, to ensure that you are getting your money’s worth.
August 24, 2020
How to utilize customer data when targeting Facebook Ads
Integrating Facebook to your Customer Data Platform (CDP) like Custobar, enables you to use your customer data when creating custom audiences on Facebook. In other words, you can use your first-party data and use this data to segment your customers and target them personalized campaigns.
August 24, 2020
Release Notes July 2020
Email and SMS live stats, image proxy settings, accidental volume sending prevention and other smaller enhancements to Custobar.
July 14, 2020
Release Notes June 2020
This is what's new in Custobar in June!
June 11, 2020
Custobar and Nordic Morning partner up
We are very excited to announce that we have officially partnered with Nordic Morning, the company specializing in driving digital growth through data-driven marketing.
June 11, 2020
May 2020 Release notes
Here's what's new with Custobar! This month we have updated the manual event import and made some minor user interface changes for campaigns.
May 25, 2020
What is Google Customer Match and how does it work with Custobar?
In this blog we'll explain what the Google Customer Match means and why it's important for marketers.
May 14, 2020
Abandoned cart email - When someone nearly makes a purchase, but not quite
Even the best online shops will have abandoned shopping carts, discarded by customers who’ve been browsing and clicking things into their carts. Do a quick test: are you taking care of your abandoned carts?
April 29, 2020
Cohort Analysis - The best tool for tracking customer retention
We all know that getting new customers is vital to keep the business growing. What’s equally important is retaining the customers you already have acquired by using your valuable time and resources. But to improve your customer retention, you need to know how to measure it. Meet the cohort analysis!
April 23, 2020
A new high margin business opportunity for retail chains in the post covid-19 world
When preparing to return to a new normal after the outbreak of covid-19, companies will be eagerly looking for new ways to recover from losses with new business ideas. Retail is one of the industries that has gotten hit hard by the virus. Luckily, it possesses an asset that has largely gone unmonetized until now: a store space with an audience ready to shop.
April 22, 2020
April 2020 release notes
Here's what's new in Custobar!
April 16, 2020
Kyrö Distillery hand sanitizer launch – adapting at its’ finest
This is how Kyrö managed to rise from the challenging situation by helping both their business and society.
April 7, 2020
March 2020 Release Notes
March 2020 release of Custobar contains performance improvements in preparation for the next major feature update. The following additions have been made to the user interface.
March 31, 2020
Best way to title product recommendations - avoid intrusiveness
From a business' point of view, offering customers very personalized product recommendations makes sense. Why wouldn't you recommend products that each customer is most likely to purchase?
March 20, 2020
How to target marketing to customers who only buy from your physical stores?
When brick and mortar stores get deserted, ecommerce takes the first place as the main source of business. It’s time to implement new strategies for turning store visitors to online shoppers. Here are instructions on how to do it in Custobar. Even if you are using another customer data platform (CDP), here are also tips on targeting in general.
March 17, 2020