Blog
Stay on top of what is new and upcoming in the field of B2C services and ecommerce - read our blog! Exciting Custobar application insights, inspiring customer cases, and monthly release notes, too, to ensure that you are getting your money’s worth.
Cohort Analysis - The best tool for tracking customer retention
We all know that getting new customers is vital to keep the business growing. What’s equally important is retaining the customers you already have acquired by using your valuable time and resources. But to improve your customer retention, you need to know how to measure it. Meet the cohort analysis!
April 23, 2020
A new high margin business opportunity for retail chains in the post covid-19 world
When preparing to return to a new normal after the outbreak of covid-19, companies will be eagerly looking for new ways to recover from losses with new business ideas. Retail is one of the industries that has gotten hit hard by the virus. Luckily, it possesses an asset that has largely gone unmonetized until now: a store space with an audience ready to shop.
April 22, 2020
April 2020 release notes
Here's what's new in Custobar!
April 16, 2020
Kyrö Distillery hand sanitizer launch – adapting at its’ finest
This is how Kyrö managed to rise from the challenging situation by helping both their business and society.
April 7, 2020
March 2020 Release Notes
March 2020 release of Custobar contains performance improvements in preparation for the next major feature update. The following additions have been made to the user interface.
March 31, 2020
Best way to title product recommendations - avoid intrusiveness
From a business' point of view, offering customers very personalized product recommendations makes sense. Why wouldn't you recommend products that each customer is most likely to purchase?
March 20, 2020
Strategic CDP Trends in 2020
We believe that 2020 will finally be the turning point in many B2C companies for smarter customer data management that will be turned into the improved customer experience.
January 16, 2020
Marketing is neither a lottery nor science fiction in 2020
CMO blog about how to use marketing technology efficiently
January 3, 2020
November 2019 - Release notes
Data import Wizard, Push action forms, feature rich update!
November 7, 2019
The 5 ingredients in the not-so-secret-sauce of success in the restaurant business
Customer data has been the quickly growing focus of all consumer businesses. Collecting data and storing it in CRMs (customer relationship management) no longer cuts it.
September 26, 2019
August 2019 - Release notes
You are the master of your Data! Configure what you want to retrieve from Custobar and more with the latest features...
August 19, 2019
Online retailer, you no longer have to walk through the valley of death
What if I told you that you can double your sales by focusing all your marketing efforts on your old clients?
June 13, 2019
You have a gem in your hands – use it well
Acquiring a new customer costs you six times more than keeping an existing one. Read how gamification helps in retail.
June 5, 2019
Research Online, Purchase Offline
ROPO (research online, purchase offline). The majority of shoppers research online before making their buying decisions. Read how you can use to take advantage of the ROPO effect.
April 3, 2019
Kekäle only sends their print catalogues to the right customers
With a 20 % smaller target audience we made 20 % more sales. This customer case shows why and how they are sending printed catalogues instead of relying exclusively on digital advertising.
February 10, 2019
Identifying your customers in the physical store
Three effective ways to identify customers in the physical store with Custobar.
February 1, 2019
Custobar as a CRM solution
Key features of the Custobar CRM solution for retail
January 10, 2019
The RFM matrix helps you turn customer data into effective actions
Want to target your best customers? Custobar makes it a breeze.
March 1, 2018
5 tips for successful holiday campaigns for retail
Read how to boost your Christmas sales.
November 28, 2017
How can retailers handle customer data in a GDPR compliant way?
General Data Protection Regulation (GDPR) was set to protect EU citizens' and resident's data privacy and security. What does GDPR mean for retailers and how can companies process customer data in a GDPR compliant way?
October 1, 2017