Blog

Stay on top of what is new and upcoming in the field of B2C services and ecommerce - read our blog! Exciting Custobar application insights, inspiring customer cases, and monthly release notes, too, to ensure that you are getting your money’s worth.

April 2020 release notes

April 2020 release notes

Here's what's new in Custobar!

April 16, 2020

Kyrö Distillery hand sanitizer launch – adapting at its’ finest

Kyrö Distillery hand sanitizer launch – adapting at its’ finest

This is how Kyrö managed to rise from the challenging situation by helping both their business and society.

April 7, 2020

March 2020 Release Notes

March 2020 Release Notes

March 2020 release of Custobar contains performance improvements in preparation for the next major feature update. The following additions have been made to the user interface.

March 31, 2020

Best way to title product recommendations - avoid intrusiveness

Best way to title product recommendations - avoid intrusiveness

From a business' point of view, offering customers very personalized product recommendations makes sense. Why wouldn't you recommend products that each customer is most likely to purchase?

March 20, 2020

How to target marketing to customers who only buy from your physical stores?

How to target marketing to customers who only buy from your physical stores?

When brick and mortar stores get deserted, ecommerce takes the first place as the main source of business. It’s time to implement new strategies for turning store visitors to online shoppers. Here are instructions on how to do it in Custobar. Even if you are using another customer data platform (CDP), here are also tips on targeting in general.

March 17, 2020

How can businesses survive the tough times by utilizing customer data?

How can businesses survive the tough times by utilizing customer data?

Using customer data to make business decisions is now more vital than ever.

March 12, 2020

February 2020 - Release Notes

February 2020 - Release Notes

Bar codes for Customer 360° view, Open Graph tags for emails, Unsubscribe report, User account improvements & Tailoring product recommendations

February 13, 2020

Webwinkel Vakdagen 2020 in Utrecht

Webwinkel Vakdagen 2020 in Utrecht

On the 29th and 30th of January, it’s once again time to attend Webvinkel Vakdagen, the biggest e-commerce event of the Benelux.

January 16, 2020

Strategic CDP Trends in 2020

Strategic CDP Trends in 2020

We believe that 2020 will finally be the turning point in many B2C companies for smarter customer data management that will be turned into the improved customer experience.

January 16, 2020

Marketing is neither a lottery nor science fiction in 2020

Marketing is neither a lottery nor science fiction in 2020

CMO blog about how to use marketing technology efficiently

January 3, 2020

November 2019 - Release notes

November 2019 - Release notes

Data import Wizard, Push action forms, feature rich update!

November 7, 2019

October 2019 - Release notes

October 2019 - Release notes

Template designer, email module visibility and more!

October 4, 2019

The 5 ingredients in the not-so-secret-sauce of success in the restaurant business

The 5 ingredients in the not-so-secret-sauce of success in the restaurant business

Customer data has been the quickly growing focus of all consumer businesses. Collecting data and storing it in CRMs (customer relationship management) no longer cuts it.

September 26, 2019

Retail marketing is changing - are you keeping up?

Retail marketing is changing - are you keeping up?

Custobar, Sniffie Software, Google and Woolman engaged retail trade leaders in an event on changes in retail marketing on the 29.8. Take a sneak peak in the key takeaways!

September 6, 2019

Create revenue with the effective use of multichannel customer data in 3 steps

Create revenue with the effective use of multichannel customer data in 3 steps

Digitalization and global competition is changing the business environment. It is therefore a must for B2C businesses to utilize their customer data to the maximum. Learn the three steps that enable you to do so.

September 6, 2019

August 2019 - Release notes

August 2019 - Release notes

You are the master of your Data! Configure what you want to retrieve from Custobar and more with the latest features...

August 19, 2019

July 2019 - Release notes

July 2019 - Release notes

Email templates, date picker on campaign view, loyalty card activity...

July 4, 2019

Towards zero tolerance for customer harassment with retargeting ads and pixels

Towards zero tolerance for customer harassment with retargeting ads and pixels

With Custobar you no longer waste money on retargeting ads for offline buyers.

July 1, 2019

Online retailer, you no longer have to walk through the valley of death

Online retailer, you no longer have to walk through the valley of death

What if I told you that you can double your sales by focusing all your marketing efforts on your old clients?

June 13, 2019

You have a gem in your hands – use it well

You have a gem in your hands – use it well

Acquiring a new customer costs you six times more than keeping an existing one. Read how gamification helps in retail.

June 5, 2019